The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships
The following post comes to us from Beth Ann Matkovich, a marketing communications and writing professional from Camp Hill, PA. Please see her complete byline at the end of the article and learn how to connect with Beth Ann! Let’s face it, not every business or industry has a compelling story to tell. When markets … Continue reading How to Be Your Own News Source (Guest Blog by Beth Ann Matkovich)
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as we move into an ever-increasingly personal society where we share intimate information with one another every day. Within our social circles, technology has granted us the ability to know what … Continue reading A Changing Industry: Why Public Relations is Now Personal Relations
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press worthy and you will earn a feature story, but more commonly it’s something that will never get picked up by the media. So now you have invested your time and … Continue reading 7 Ways to Use a Press Release Beyond Pitching to Media
Twitter is a vast ocean of information that is constantly being washed over with new content every second of the day. This fact alone can make Twitter feel like an overwhelming marketing tool or one that is simply impossible to keep up with. The fact is that you don’t have to keep up with it … Continue reading Twitter’s 6 Distinct Communication Networks and How to Utilize Them
The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is still king. A recent survey from Social Media Examiner shares some interesting (and unexpected) insights into how marketers value social media and content. What really caught my attention was that … Continue reading The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals
How often would you say you check your social media news feeds and see a picture of a friend on vacation, enjoying a fancy dinner, attending an expensive sporting event, meeting a celebrity or buying something big like a car or a house? I would venture to say this is likely an everyday occurrence. It’s … Continue reading Appearance vs Experience: How social media has changed what we value
When I was in college I struggled with the perceived pressure to always be “in the know” with local and national media. As soon as I woke up I would turn my TV to the morning news as I checked emails and got ready for the day. On the way to class I would grab … Continue reading A Low-Information Diet – The Solution for Overwhelm and Overload?