The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

How to Grow Business Partnerships

Growing business partnerships can be one of the fastest and most effective ways to grow your business, expand your network, and establish a good reputation. When I first started Bennis Public Relations back in 2011, I realized early on that though I was a sole-proprietor, I couldn't do this alone. I didn't desire to have … Continue reading How to Grow Business Partnerships

The (Often) Thankless Job of Technology

When COVID-19 hit, it caused a major shift in just about every aspect of our lives. One critical area was our expectations of technology and how it should meet our every desire quickly, easily, flexibly, and consistently. Ha! Weren't we in for a reality check? Don't get me wrong, the technology that exists to serve … Continue reading The (Often) Thankless Job of Technology

PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant … Continue reading PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the … Continue reading 4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)

The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)

Where Businesses Waste the Most Money on Marketing

When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing