At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?
Think about how often we use the words simple and easy interchangeably in our daily language. Phrases like: "It shouldn't take you much time, it's a pretty simple task...." or "That outline will be easy to draw up." These sentences might seem common, even accurate, but are they? Well, it depends. The distinction between these two … Continue reading The Paramount Difference Between Simple and Easy
Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships
If you’ve ever planned a golf outing fundraiser, you know they can take up a lot of time and resources. However, they can also help your organization raise a good amount of cash…that is if you’re smart about it. I’ve personally seen golf outings net tens of thousands of dollars in a single day, and … Continue reading 9 Tips for Planning a Successful Golf Outing Fundraiser
When you’re fortunate to have new business come knocking at your door, it’s still far from a done deal. Winning over a client takes time, patience and strategy. In my industry, things always begin with an initial client phone call or an in-person meeting. This casual, first meeting is the opportunity for both parties to … Continue reading 7 Mistakes that Push Away New Business
No one ever wants a crisis to strike. In fact, simply talking about this devastating news can be enough for many business owners to change the conversation. Sure, it's uncomfortable, but talking about your crisis communication plan NOW can save you a lot of stress and damage in the future, should a bad situation actually … Continue reading How to Communicate a Consistent Message During a Crisis