RSS

Tag Archives: passion

Dear New Entrepreneur…A Letter to My Younger Self

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Momsquad

Credit: Perry Media Group where I am proud to be a part of the “Mom Squad” team of fellow communication consultants.

It was July 2011 when I handed HR my two-week notice. I still have this simple letter, modeled after a template I found online when I googled “professional resignation.” I put no more effort into creating this life-changing document than I had put into what was supposed to be my “dream job” for the past 4 months.

Before taking the entrepreneurial leap to start my own Public Relations consulting business, I worked in the Pennsylvania Department of Health, Office of Legislative Affairs. The title and the perception were the only things remotely impressive and glamorous about this job, I assure you.

My tiny cubicle, stable salary and paid time off, while a luxury for most fresh college grads, all contributed to creating a comfortable prison that just might have kept me locked away until I earned my vested retirement, had I not longed for so much more.

Blame it on my entrepreneurial spirit – or foolish confidence, but I was willing to walk away from the guarantee of a stable, but unfulfilling, career for the chance at creating something so much greater.

Nearly seven years later, I thank this young entrepreneur who wasted no time pursuing her dreams. Every day I work to make her sacrifices and uncertainties worth something by continuing to grow this business while never slipping back into the monotony of a career I don’t truly love.

Like most entrepreneurs, I wish I could somehow equip my younger self with the wisdom I’ve since gained from years of experience. Though I can’t, I can hopefully inspire other new entrepreneurs to take the leap – and maybe, just maybe – change the world…or at least their own!


Dear New Entrepreneur:

I know you’re busy, and likely skeptical about the advice I want to give you, so I will get straight to the point. You know a lot; a lot more than you might give yourself credit for right now, but that doesn’t mean you can’t stand to learn a few things from a fellow entrepreneur who is a few years ahead of you on this journey.

I’m not trying to tell you what to do – I know that’s exactly what you’re trying to escape. But I would like to tell you that you’re on the right track, your gut is your best navigation device and the passion you feel today will continue to grow, despite what people may try and tell you. Please read on. I promise it won’t take long and it just might be that reassurance you’re so desperately looking for right now.

My advice to you, new entrepreneur is this…

Office space and employees don’t determine your success.

Right now you may be working from home as a sole proprietor just waiting for your first chance to lock into a commercial lease and hire your best friends. Stop looking for ways to tie yourself down and add to your overhead. This is everything you ran away from in corporate America. Learn to love the freedom and efficiency of working from home with no one to answer to but yourself. Hire fellow contractors only as you need them, get to know the best coffee shops to hold client meetings and enjoy keeping so much more of your salary – and sanity.

It’s okay to walk away from a “bad” client…even if you really need the money.

Go with your gut here. If a client tries to undercut your pricing or negotiate you into a corner, be willing to walk away. There will always be more, I promise. Yeah, you could really use the money…you always will be able to “really use the money.” The drawbacks to taking on a client that is a bad fit for your business will always cost you more in the long run than they’re willing to pay. Set boundaries and respect your values. You will learn to appreciate those “good” clients so much more!

You will always be surprised by those who want to see you succeed…and those who do not.

There will always be “friends” who you think will support you way more than they actually do. It will hurt and may make you question your decision to become an entrepreneur. Your decision is not what you should be second-guessing, rather it’s your friendship with this person. But don’t take it too hard; there will also be people you barely know that will rise up as your greatest cheerleaders. Appreciate these people and do the same for them in return!

Basic skills, like mail merging and stuffing envelopes, will be just as important five years from now.

When I first started out, I thought someday I might hire someone who would send my invoices, set meetings on my calendar and answer my phone calls. Five years later and the most capable person to handle these tasks is still me. These basic skills will always be important for running your business. Stay as hands on as it makes sense. Don’t outsource something just because you think you’re above it. Keep your overhead – and your ego – in check.

Make friends with your competition.

You will meet many other businesses along your journey that appear to do exactly what you do. Before you choose to secretly stalk their social media accounts and compare your client list, sit down and get to know them! Learning more about businesses I once deemed as competition has helped to create some of the best “power partnerships” I have. It’s amazing how once you really get to know about each other and the ideal client you are each hoping to find, you will realize you don’t overlap at all. Rather, you are great referrals for one another that can work together to help you both thrive.

Never make excuses

Mistakes will happen. Hopefully they are small, but they also might be big. No matter the size or scope, take ownership of any mistake and never make excuses. If something was truly a mistake or oversight, you have nothing of which to be ashamed. We are fallible humans, even us entrepreneurs. A reasonable client will understand this simple truth, as they are bound to make a few mistakes too. You will build credibility and trust if you own up to a mistake quickly and openly without blaming it on something, or someone else.

Only you can determine what you are worth

Deciding how you will price your services will be one of the hardest parts of running your business. You will have moments when you feel horribly underpaid and moments when you question whether you’re asking for too much. My best advice is to be strategic and remain consistent. This doesn’t mean you will (or should) charge the same rates for the rest of your life. Your experience will increase and so should your fees. But developing a strategy for how you will price your projects early on will save you from second-guessing, losing clients and losing income in the future.

Work toward creating a lifestyle, not just a business

In an effort to run a business, it’s easy to make the mistake of letting the business run you. Don’t recreate the same hell you fought so hard to leave to start your entrepreneurial journey. Take time off, travel, spend some money on fun things (all within reason, of course…it doesn’t take much)! Always keep in mind your goal of creating a particular lifestyle – one that affords you to be flexible and fulfilled – not just earning a certain income no matter the real costs.

Begin and end every day with affirmations

The entrepreneurial journey can be rough at times, that goes without saying. Amidst your efforts to be self-motivated and fearless, also take it easy on yourself when you need it. Promise to begin and end every day with affirmations as to all the things you’re doing well and that are going right. It’s easy to forget and take for granted life’s little blessings when you’re so focused on ironing out every wrinkle. Appreciate the small gestures, like a green light when you really need it, that are reasons to smile.

That’s all I have for you, new entrepreneur. It’s not all the advice I could give, but it’s all I feel you really need right now. Remember…after all, you’ve got this!

What piece of advice speaks to you? Do you have other words of wisdom to offer new entrepreneurs based upon your own experience? Join in the conversation by commenting below!

Advertisements
 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Create the Job You Want

hand drawing cloud network

Now entering my seventh year of managing my own Public Relations firm in Harrisburg, Pennsylvania, I’ve learned quite a few things about creating the job you want.

I was fortunate to have the realization early on in my career that my dream job didn’t exist. If I wanted it, I had to create it. So I did. That sounds simple enough, but I will be the first to tell you it was anything but simple or easy. That’s not a reason to continue with a job you dislike, if anything it should be motivation to buckle up for the wild ride of entrepreneurship, if you feel this is your calling.

Maybe you’re ready to take the leap, or maybe you’ve only just begun to wonder what being an entrepreneur could look like for you. No matter where you are on the journey, let me offer you some advice on how to begin creating the job you want.

Confirm it doesn’t already exist

Do your research! Does the job you want already exist? It’s possible your current company or another company offer a role that’s close to exactly what you want, but you just need to work to get there. That’s great! Establish a plan for how you you’re going to move toward this role. There’s no need to take on the added stress and complication of trying to recreate your dream job if it already exists.

In contrast, your research might confirm that your dream job is something so unique you must forge ahead as an entrepreneur to create it. Knowing that no other job currently out there matches the job you want should give you inspiration and drive to move forward with the career of self-employment, because not doing so would mean compromising your dreams.

Get real about what you want

Okay, so you have a clear understanding of whether the job you want already exists or whether you need to create it. Now it’s time to be honest with yourself about what makes this job so appealing to you. Is it the expected pay, flexible work schedule, power, purpose, fulfillment or something else? If in this process you discover the job you want is really centered on a perceived salary or title, this should be a red flag that maybe your priorities are a bit skewed.

Entering entrepreneurship is not for the faint of heart, or the mildly committed. To be a successful entrepreneur, you must want it with every fiber of your being. You will never stick with it long term, through the highs and lows, if you’re only in it for the pay or power – those don’t come for many years, if at all. Get real about what you want out of your dream job and check your priorities again and again.

Then, get real about why you want it

Similar to the point above, once you know what it is you want out of the job you’re going to create, take it one step further. Ask yourself “Why do I want it?” If you can’t confidently answer this question, that’s another red flag that maybe you’re not cut out to forge your own career path outside of the corporate box.

While there are no “correct” answers to this question, the following answers are often good indicators that you’re entering entrepreneurship for the right reasons: I want to make a difference; I want to control my own destiny; I want to apply my passion toward a purpose; I want to maintain a better work-life balance. Be crystal clear about what you want out of your dream job and why you want it.

Talk with someone who has already done it

Next, I urge you to talk to someone who has created the job they wanted and have progressed along this career path for five years or more. They are going to be a wealth of knowledge to you as you consider creating the job you want. They can also help assess your business model, motives and drive to help determine if this is the right choice for you at this time in your life. If you find someone who really inspires you, ask them to mentor you on your entrepreneurial journey!

Develop your model

To create the job you want, you need a clear business model for how you’re going to make a profit. Are you selling a product or a service? Who are your target customers? How will you promote your business? What is your expected overhead? How can you minimize this, especially in the first few years? Work to clearly outline your business model, because you’re going to need it for the next critical step.

Test your model

Yes, you have to first test your business model to prove it works. A lot of business opportunities seem great in theory, but what if you’re answering a problem that doesn’t exist? Or what if you’re pricing model sucks? Fully commit to creating the job you want by fist doing a soft launch of your business to test the market. Is your marketing strategy attracting new customers? Can your friends or family offer constructive feedback? First testing your business model, and further refining it before your full rollout will help you present a more professional and polished first impression of your business.

Commit fully

This is the most important step in creating the job you want, and the biggest determination of whether you will fail or succeed. Will you commit fully to your dream? I said it above and I’ll say it again, entrepreneurship is not for the faint of heart. Daily you will experience, setbacks, uncertainties, crises, losses and criticism. If you are anything but fully committed, this will surely have you headed for the hills and back to the corporate world before you complete your first quarter.

Keep in mind that the first five years of running your own business is still its infancy. That seems like a long time, but if you’re in this for the long-haul it will be only a blip of the full history of your career. Don’t allow yourself to give up in those five years; push through. Think of it as a hike up a steep hill. Those first few miles really test your endurance. At times you will think it’s better to turn around before you’ve reached the top. But I promise you, if you can make it five years creating the job you want, you will see some magnificent views along the way and be rewarded with renewed strength and commitment to keep forging ahead, higher and higher.

What’s your dream job? How do you plan to pursue it? Share your personal career goals by leaving a comment.

 
2 Comments

Posted by on October 9, 2017 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

How to Write Objectively on a Personal Topic

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


How to Write Objectively on a Personal TopicWe all have at least one area of expertise in our life. When it comes to sharing this knowledge with other people, whether it be on our website, blog, social media or newsletter, it can be challenging to stay objective and make it relatable to an audience who doesn’t share this same expertise. A similar challenge is writing about ourselves. Of course we know everything on this topic, so how do we concisely convey this information to everyone else?

My clients have various areas of expertise and often challenge me with the task of transforming their knowledge into captivating content. While there is no magic formula per se, I have found several strategies for writing objectively on a personal topic. Let’s take a look…

Do your research.

Doing research on a topic you already know intimately well may seem a bit odd. .What more could you stand to learn? A lot, actually. A simple Google search or browsing the Wikipedia page on the topic will highlight what the rest of the world deems as the most important and essential information.

Additionally, your research may uncover recent news coverage or articles that could impact how others feel about your topic. Preparing yourself with knowledge and being aware of public sentiment is an important first step to objectively writing about a personal topic.

Begin with an outline.

Now that your research has provided you with even more information on your topic of choice, create an outline to help organize your thoughts and highlight the most important points you wish to cover. One of the biggest challenges of writing objectively on a personal topic is boiling the information down to a clear and concise message. Your outline will let you see how your points flow together and if there are any gaps or holes you need to fill.

Hone in on your purpose.

When writing on a familiar and passionate topic, it’s easy to lose touch with the purpose of the content. All of a sudden you have pages upon pages written with no clear “take away” for your readers. When looking at your outline, are you able to quickly identify the main purpose of your writing?

For example, your personal topic might be creating your own bio. Of course you know yourself better than anyone else, but rather than spilling your whole life story in no particular order, you want to strategically pick what it is you want your readers to gain from reading your bio. Do you want to highlight your entrepreneurial spirit, leadership skills or love of education? Hone in on the purpose of your content and carry it throughout your writing – beginning to end.

Edit and simplify.

By this point you likely have way more content than you need. A 5-page bio is a bit excessive even for the President of the United States. Uncap your red pen or turn on the “review” feature on your Word doc and get to chopping. Read your writing out loud and look for redundancies, insignificant details and long winded descriptions that can be eliminated. This will be one of the hardest, but most important steps for creating content that will captivate your readers.

Ask for outside input.

Finally, ask a friend or family member who doesn’t have near the amount of expertise on your particular topic to read over your writing. Their outside perspective is valuable for identifying areas that need more explanation or industry-specific words that need to be defined or replaced with something more common. This input is a great litmus test for how your target audience will also respond to your writing.

What personal topics have challenged you when it comes to objective writing? Share how you overcame this struggle – or ask your questions on how to do so, by commenting below!

 

 
Leave a comment

Posted by on April 3, 2017 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , ,

How Some of the Worst Jobs Have Made My Career Better

how-some-of-the-worst-jobs-have-made-my-career-better

For anyone who has worked summer jobs, internships, entry level jobs and hey, even high-profile, but highly demanding roles within a business, you know this to be true. There are drawbacks to every job you’ve ever worked.

The hope for a happy career is to ultimately find a job where the positives outweigh the negatives and maybe you even learn to embrace the negatives a little. But until you’ve made it to this point, you’re likely compiling a bunch of horror stories of jobs that make you consider moving to a remote island and living off the land.

To offer you some inspiration and encouragement that you’re not alone, here’s a breakdown of some of my worst employment experiences and what I learned from each of them along the way.

The Job: Under-the-table lawn work

The Lesson: It’s no one’s responsibility but your own to make the job enjoyable (or at least bearable). I learned this at the age of 16 when I spent hours in the hot sun, by myself, pulling weeds and moving mulch for a neighbor. At first it sounded great. I could set my own hours, work as much or as little as I wanted in a week and get paid in cash. However, I hated every hour I spent in that gorgeous lawn as the minutes barely crept by. I realized if I was going to survive the summer – and earn my spending money – I needed to find a way to make it more enjoyable.

I started to bring a radio with me, set goals and mini rewards (snack time, anyone?) to breakdown the work day and work efficiently so I could knock projects off in a fraction of the time they estimated it would take. The lesson I learned was if you’re bored or miserable with your job, first think about what you can do to make it more enjoyable. Little changes can make a world of difference!

The Job: The dining commons on a college campus

The Lesson: Everyone needs to share in the sh*t work. At the dining commons, I mostly had the same shifts in the area I enjoyed working the most. But one Sunday each month, I (and every other employee) was assigned to work in the wash room where I would clean the gunk off plates and trays next to a steamy industrial washer. Not glamorous at all. I hated when this shift came up on my schedule and good luck ever finding someone to switch! The lesson I learned here was that in order for the sh*t work to get done, everyone had to take a turn. In the grand scheme of my work schedule, this was such a small fraction of my time, and I got to spend the rest of my work hours doing something I actually felt was fun. Because we all took our turn, it lessened the load for everyone.

The Job: A desk job in state government

The Lesson: Give every job an earnest effort, but if it’s not taking you the direction you want to go, have courage to change courses. This pretty much sums up my short, but life-changing experience in state government. Coming off a statewide political campaign and being dumped into a snail’s pace desk job, felt like falling off a speeding train. At first the set hours, more than manageable workload and low expectations seemed great. But it didn’t take long before I realized I couldn’t do this for another month, let alone another 9 years to get vested.

I realized that this job would waste the precious early years of my life, the ones where you have unjaded ideas, unlimited energy and a mindset to take on the world. I couldn’t risk suppressing the talents I know I had to be an entrepreneur – so I made the leap…and never looked back. God, I’m grateful for that job that pushed me over the edge!

The Job: A virtual writing position

The Lesson: Don’t let anyone undervalue your talent or monopolize your time. This was a gig I actually took on as I was simultaneously running Bennis Public Relations (and working from home with my 6 month old son). I thought it could be like any of my other consulting clients where I had set monthly deliverables, worked virtually and could provide what they needed. Simply put, I was very, very wrong. This client monopolized all of my time and because I was technically on payroll (and not a contractor), it’s not like I was getting paid more for the additional work they threw on me.

It felt eerily similar to my political campaign days and my gut told me it was all wrong. Not more than 6 weeks in, I made the hard decision to give my notice and leave the position. Up until this point I never “fired” any client or left a gig, but in retrospect I am so grateful I had the support of my family and the confidence to get out when I did! As fate would have it, not more than one month later, two awesome clients cold-called me and we’re still working together today!

What terrible job experiences have you had that have actually had a positive impact on your career? Share your stories by commenting below!

 
3 Comments

Posted by on November 28, 2016 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Job Hunt While Working Your Current Job

how-to-job-hunt-while-working-your-current-jobJust because you’re currently employed doesn’t mean you’re done looking for your next opportunity or career move. In fact, it’s smart to begin planning your next steps before you quit your current job to avoid a lapse in pay or a gap in your resume. The downside is it can be challenging to find enough hours in the day to fulfill the responsibilities of your current job while putting forth your best effort to find a new one.

From our first-hand experience with this very scenario, we have four helpful tips to make your “working” job search just a little bit easier. Take a look!

Block schedule time for job hunting

Just like you schedule your current work tasks and appointments, you need to also schedule the daily tasks and milestones you need to accomplish to keep your job hunting on track. Treat it like any other commitment on your calendar and make a dedicated space for it. On what day and what time will you check for job listings? When will you update your resume and send to potential employers? When will you schedule interviews? Allow margin in your daily work schedule to accommodate these extra tasks.

Update your Resume

Before you start diving into the application process of your job search, dust off that resume! Take the opportunity to first update your most current employer, if you plan to use them as a reference. Next, research the latest resume template trends and update your formatting, as necessary. Carefully review your content and adjust any areas that may or may not be relevant for the new job you’re seeking. Lastly, add any marketable skills and attributes that would make you more valuable and appealing to your prospective employer.

Take advantage of online resources

With today’s technology, we are fortunate to have instant access to countless resources that can make job hunting easier. First, make sure your Linkedin profile is up to date and professional looking. Next, create a profile on popular job seeker websites. Also browse these same sites for potential job opportunities. Finally, familiarize yourself with your ideal employers’ websites to see if they have listed any job openings or career opportunities – and check back often!

Schedule time outside of work

Working a fulltime job while looking for a new fulltime job is essentially working two jobs. It will require a lot of time and dedication, but the reward is a new career that you love! It’s important to not use hours of your current job to look for a new job. Not only could this get you fired, it can also jeopardize this employer as a future reference on your resume. Basically, this requires you to use your personal time to job hunt, which is fair and reasonable. You will need to sacrifice social time and maybe even a little sleep and relaxation to put in the hours to find your new dream job. If this hard work seems intimidating, you should carefully consider your motivation to get a new job. No matter what, a career change requires a lot of work as well as stepping outside your comfort zone. If you’re committed to making a change, these (temporarily) long hours should seem manageable, given the potential reward at the end!

Are you currently looking for a new job while simultaneously working a fulltime job? Let us know how you balance both responsibilities or ask us a question related to this topic!

 
1 Comment

Posted by on November 14, 2016 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

The Power of Picking Your Focus

The Power of Picking Your Focus

After nearly five years and more than 250 blog posts, I’ve learned enough to know that inspiration can will strike in the most unexpected places. The inspiration for this week’s particular post came from a stranger in front of me in line at Panera Bread, who likely has no idea her wardrobe choice that day provided quite the colorful thought process over lunch. Her shirt simply read, “What you focus on expands.”

I can’t recall what cause or organization this t-shirt was designed to support; my mind was already wandering off in countless directions as to how this simple statement has proven true in my own life – even just recently.

I have always had an intensely focused mind. I have no trouble immersing myself into a project and blocking out all other distractions. Though very useful for my particular career path, these mental “blinders” I put up can also cause me to misguide my focus toward negative thoughts that are counterproductive…and at times, paralyzing.

I know I can’t be alone; I think most people can relate to the notion of “What you focus on expands.”

The Positive

The good news is that because what we focus on expands, this means that choosing to focus on positive and productive thoughts will lead to more positivity and productivity in our lives.

Have you ever experienced a stretch of a few days, maybe even longer, when things really felt like they were coming together in your life? The good news kept rolling in and you felt like you had a little extra luck leading your way? I know I have. Now reflecting upon these “charmed” moments, I can see that what I considered good luck was actually the result of having my focus in the right place.

Because I was focused on things that were going right, I was more inclined to find and appreciate even the littlest of things that were blessings in my day. I was focused on the positive and the positive continued to expand.

The Negative

Unfortunately there is also a negative side to these words of wisdom. In contrast to those positive moments in life, I know I can also recall moments (even weeks or months) when I felt down on my luck.

What likely began as some bad news, like losing a client, then spiraled into what felt like the opposite of the Midas touch. Everything I encountered seemed to go the opposite way of what I had hoped. It’s no wonder that since I was expecting a negative response, that is what I received. Even little things, like clumsiness or forgetfulness, seemed amplified.

The Power of Picking Your Focus

The reality is that in both the positive and negative scenarios I just shared, my luck was pretty much the same. The major thing that shifted was my focus. When I was focused on positivity, I was more inclined to see all the little positive moments throughout my day and overlook the negative. The opposite applies for when I am feeling overly negative. In a given day, I likely encountered just as many highs and lows, but how I choose to frame them is what determines my mood.

What I challenge you with today is to stop and really examine your focus. Are you feeling positive or negative? You have the power to pick your focus. Regardless of how your morning started or any residual stress left over from the week prior, you can choose to start anew. There will be days when finding the silver lining feels impossible, but really try to avoid taking the easy way out by choosing to be negative. Remember, what you focus on expands.

I’ll leave you with this thought from Regina Brett that has always cheered up even the most dismal of days…

“If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.”

Are you intentional about your focus? Share your tips or struggles and let’s start a conversation!

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Dear New Entrepreneur…A Letter to My Younger Self

young entrepreneur

It was July 2011 when I handed HR my two-week notice. I still have this simple letter, modeled after a template I found online when I googled “professional resignation.” I put no more effort into creating this life-changing document than I had put into what was supposed to be my “dream job” for the past 4 months.

Before taking the entrepreneurial leap to start my own Public Relations consulting business, I worked in the Pennsylvania Department of Health, Office of Legislative Affairs. The title and the perception were the only things remotely impressive and glamorous about this job, I assure you.

My tiny cubicle, stable salary and paid time off, while a luxury for most fresh college grads, all contributed to creating a comfortable prison that just might have kept me locked away until I earned my vested retirement, had I not longed for so much more.

Blame it on my entrepreneurial spirit – or foolish confidence, but I was willing to walk away from the guarantee of a stable, but unfulfilling career, for the chance at creating something so much greater.

Nearly five years later, I thank this young entrepreneur who wasted no time pursuing her dreams. Every day I work to make her sacrifices and uncertainties worth something by continuing to grow this business while never slipping back into the monotony of a career I don’t truly love.

Like most entrepreneurs, I wish I could somehow equip my younger self with the wisdom I’ve since gained from years of experience. Though I can’t, I can hopefully inspire other new entrepreneurs to take the leap – and maybe, just maybe – change the world…or at least their own!


Dear New Entrepreneur:

I know you’re busy, and likely skeptical about the advice I want to give you, so I will get straight to the point. You know a lot; a lot more than you might give yourself credit for right now, but that doesn’t mean you can’t stand to learn a few things from a fellow entrepreneur who is a few years ahead of you on this journey.

I’m not trying to tell you what to do – I know that’s exactly what you’re trying to escape. But I would like to tell you that you’re on the right track, your gut is your best navigation device and the passion you feel today will continue to grow, despite what people may try and tell you. Please read on. I promise it won’t take long and it just might be that reassurance you’re so desperately looking for right now.

My advice to you, new entrepreneur is this…

Office space and employees don’t determine your success.

Right now you may be working from home as a sole proprietor just waiting for your first chance to lock into a commercial lease and hire your best friends. Stop looking for ways to tie yourself down and add to your overhead. This is everything you ran away from in Corporate America. Learn to love the freedom and efficiency of working from home with no one to answer to but yourself. Hire fellow contractors only as you need them, get to know the best coffee shops to hold client meetings and enjoy keeping so much more of your salary – and sanity.

It’s okay to walk away from a “bad” client…even if you really need the money.

Go with your gut here. If a client tries to undercut your pricing or negotiate you into a corner, be willing to walk away. There will always be more, I promise. Yeah, you could really use the money…you always will be able to “really use the money.” The drawbacks to taking on a client that is a bad fit for your business will always cost you more in the long run than they’re willing to pay. Set boundaries and respect your values. You will learn to appreciate those “good” clients so much more!

You will always be surprised by those who want to see you succeed…and those who do not.

There will always be “friends” who you think will support you way more than they actually do. It will hurt and may make you question your decision to become an entrepreneur. Your decision is not what you should be second-guessing, rather it’s your friendship with this person. But don’t take it too hard; there will also be people you barely know that will rise up as your greatest cheerleaders. Appreciate these people and do the same for them in return!

Basic skills, like mail merging and stuffing envelopes, will be just as important five years from now.

When I first started out, I thought someday I might hire someone who would send my invoices, set meetings on my calendar and answer my phone calls. Five years later and the most capable person to handle these tasks is still me. These basic skills will always be important for running your business. Stay as hands on as it makes sense. Don’t outsource something just because you think you’re above it. Keep your overhead – and your ego – in check.

Make friends with your competition.

You will meet many other businesses along your journey that appear to do exactly what you do. Before you choose to secretly stalk their social media accounts and compare your client list, sit down and get to know them! Learning more about businesses I once deemed as competition has helped to create some of the best “power partnerships” I have. It’s amazing how once you really get to know about each other and the ideal client you are each hoping to find, you will realize you don’t overlap at all. Rather, you are great referrals for one another that can work together to help you both thrive.

Never make excuses

Mistakes will happen. Hopefully they are small, but they also might be big. No matter the size or scope, take ownership of any mistake and never make excuses. If something was truly a mistake or oversight, you have nothing of which to be ashamed. We are fallible humans, even us entrepreneurs. A reasonable client will understand this simple truth, as they are bound to make a few mistakes too. You will build credibility and trust if you own up to a mistake quickly and openly without blaming it on something, or someone else.

Only you can determine what you are worth

Deciding how you will price your services will be one of the hardest parts of running your business. You will have moments when you feel horribly underpaid and moments when you question whether you’re asking for too much. My best advice is to be strategic and remain consistent. This doesn’t mean you will (or should) charge the same rates for the rest of your life. Your experience will increase and so should your fees. But developing a strategy for how you will price your projects early on will save you from second-guessing, losing clients and losing income in the future.

Work toward creating a lifestyle, not just a business

In an effort to run a business, it’s easy to make the mistake of letting the business run you. Don’t recreate the same hell you fought so hard to leave to start your entrepreneurial journey. Take time off, travel, spend some money on fun things (all within reason, of course…it doesn’t take much)! Always keep in mind your goal of creating a particular lifestyle – one that affords you to be flexible and fulfilled – not just earning a certain income no matter the real costs.

Begin and end every day with affirmations

The entrepreneurial journey can be rough at times, that goes without saying. Amidst your efforts to be self-motivated and fearless, also take it easy on yourself when you need it. Promise to begin and end every day with affirmations as to all the things you’re doing well and that are going right. It’s easy to forget and take for granted life’s little blessings when you’re so focused on ironing out every wrinkle. Appreciate the small gestures, like a green light when you really need it, that are reasons to smile.

That’s all I have for you, new entrepreneur. It’s not all the advice I could give, but it’s all I feel you really need right now. Remember…after all, you’ve got this!

What piece of advice speaks to you? Do you have other words of wisdom to offer new entrepreneurs based upon your own experience? Join in the conversation by commenting below!

 
 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

 
%d bloggers like this: