The Modern Guide to Planning a Business Grand Opening Event

Spring is the season for new beginnings, and it certainly feels that way in the local, small business community. It’s a beautiful thing to see so many new businesses opening their door for a fresh start and with great hope for what this opportunity can blossom into! In my work as a public relations consultant … Continue reading The Modern Guide to Planning a Business Grand Opening Event

Confidence Comes From Doing Hard Things

In case you need to hear this today…confidence comes from doing hard things. No one is born with true confidence. Children are a blank canvas – oblivious to real-world experiences until they’re learned. So, at a young age, we try everything without a care or concern to hold us back, and we get hurt…we fail…we … Continue reading Confidence Comes From Doing Hard Things

How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

Revisiting “Entrepreneur at Age 30”

As much as I would like to claim today is my 30th birthday, I must offer the disclaimer that this post was originally published on December 18, 2017. So while this year, in T-minus 5 days, I will be celebrating my 34th birthday, I wanted to share an important blog post you may have missed … Continue reading Revisiting “Entrepreneur at Age 30”

6 Signs of a Toxic Professional Relationship

Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship

When to Make Waves vs. When to Go with the Flow

Life presents us with a myriad of choices every day. This ranges from the minor and mundane (what will you eat for breakfast?) to ones that stand to significantly and permanently impact important aspects of life (how will you manage conflict in a relationship?). To carefully weigh every decision is not only exhausting but impossible. … Continue reading When to Make Waves vs. When to Go with the Flow

Unique Benefits of Choosing Solo Entrepreneurship

My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship

The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

Life’s Meaning vs. Purpose: Giving Away Your Gift

Have you ever struggled with the question of whether what you're doing in life matters? Is how you're spending your hours moving you forward or making a difference? Have you ever felt the weight of worry or discontentment on your shoulders as you compare your accomplishments against others you see on social media or in … Continue reading Life’s Meaning vs. Purpose: Giving Away Your Gift

Habits For A Happier Life At Home

Building and maintaining good habits can provide our lives with a positive framework, but these habits don’t simply happen by chance. It’s pretty easy to fall into bad habits that impede life around the house. A happy routine can support a happy mood, so if we stick to positive routines around our homes, we stand … Continue reading Habits For A Happier Life At Home