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10 Quotes That Have Helped Shape My Life: Part II

Last week, Bennis Inc’s PR Assistant and Photographer, Danielle Gouger shared the 10 quotes that have helped shape her life. These words of wisdom inspired Bennis Inc’s Owner, Stephanie Shirley to share her own list this week. Take a read and get inspired to make this your best week yet!


10 Quotes That Have Helped Shape My Life 210 Quotes That Have Helped Shape My Life

Part II

Last week, I felt so inspired after reading Danielle’s list of 10 quotes that have helped shape her life, that I had to also get in on the action! Here’s my own list of quotes that I have compiled and carried with me from as early as childhood. Some are light and fun, others are heavy and thought-provoking, but they have all shaped my life in some way. What quotes have shaped yours?

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.” ~Unknown

I have been fortunate to already experience some of the benefits of entrepreneurship, but it’s not without some extremely hard and busy days. This quote reminds me of why those days are so worth it.

“The reason we struggle with insecurities is because we compare our behind-the-scenes with everyone else’s highlight reel.” ~Steven Furtick

I think many of us can relate to this quote, especially as it pertains to social media. This reminds me to not judge, assume or envy someone else’s journey.

“You have not lived a perfect day, even though you have earned your money, unless you have done something for someone who will never be able to repay you.” ~Ruth Smeltzer

Sharing your skills and talent with someone, especially without the expectation to be paid back, is truly fulfilling.

The Price of anything is the amount of life you exchange for it.” ~Henry David Thoreau

How simple and how true! This quote reminds me to value my time and not waste it on things I don’t love doing.

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” ~Matthew 6:34 NIV

I have many bible versus that I look to for inspiration, but this is one that has come into my life time and time again. It’s a great reminder to take things one day at a time.

“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” ~Margaret Thatcher

As much as I sometimes wish to have less to do in a day, I am far more satisfied when I stay busy and productive.

“Live in such a way that if someone spoke badly about you, no one would believe it.” ~Unknown

This quote is so wise! You need not worry about what other people say about you, so long as you keep a good reputation that speaks for itself.

“Some people feel the rain, others just get wet.” ~Bob Marley

I have one vivid memory of playing in the rain with my son. I truly felt the rain that day, not just wet. I have loved this quote ever since.

“A society grows great when old men plant trees whose shade they know they shall never sit in.” ~Greek Proverb

This quote reminds me that as much as PR focuses on the “what’s in it for me,” it’s so important to do things in life that are simply for others.

The best way out is always through.” ~Robert Frost

This quote is the great finisher to my list. I have learned, especially through some of the hardest days, that the best way to get through these moments it to keep moving forward.

 Feeling inspired to create your own top 10 list? Share a few of your favorite quotes with us by commenting below!

 
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Posted by on September 26, 2016 in Life

 

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10 Quotes That Have Helped Shape My Life

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


10 Quotes That Have Helped Shape My Life

10 Quotes That Have Helped Shape My Life

We have all stumbled upon a quote that seems to speak to our soul. It’s an inspiring, emotional and enlightening moment when you can read someone else’s words and feel like they are speaking directly to you and your situation. Best of all, some of the most powerful quotes come from people who you’d never expect to share such pearls of wisdom, making a good quote that much more of a treasure to find.

Now that you’re hopefully feeling a little inspired to read some famous words, here’s my list of the top 10 quotes that have helped to shape my life. Have they helped to shape yours, too?

“Live as if you were to die tomorrow. Learn as if you were to live forever.” Mahatma Gandhi

This is probably the most motivating quote that has inspired me to pursue my dreams. Knowing that tomorrow is never a guarantee pushes me to want to live every day to the fullest.

“Life is what happens when you’re busy making other plans.” ~ John Lennon

This is a great quote that my mom always said to me growing up, as she happened to be a Beatles fan. Her message to me was to stop worrying about what everyone else is doing and instead focus on my own path in life.

“Keep calm and carry on.” ~ Winston Churchill

I have struggled with anxiety and often would get overwhelmed and stressed out over the little things in life. Telling myself this quote everyday really helps me get through the tough times and helps me not to sweat over the small stuff.

“Never give in and never give up.” ~ Hubert H. Humphrey

I have always been a resilient person and I believe this quote sums that up for me. To never allow anything to keep you down and to remember to always pick yourself back up in life.

“Think of all the beauty still left around you and be happy.” ~ Anne Frank

The compassion in this quote is really in the author who wrote it. As a fan of reading the Anne Frank Diaries in grade school, you really can’t help but be inspired by her courage.

“All our dreams can come true, if we have the courage to pursue them.” ~ Walt Disney

As a dreamer by nature, this quote has a special place in my heart. It is with this saying that I have the courage to pursue my dreams.

“Treat Others How You Want to Be Treated” ~ Author Unknown

This is a quote I always heard my parents tell me growing up as a kid. It is one of those life lessons that, now being a mom, I get to instill in my child.

“The way I see it, if you want the rainbow, you gotta put up with the rain.” ~ Dolly Parton

I absolutely adore this quote, as I grew up listening to country music. This is one of the first quotes that really made me think about its meaning, but once I understood the validity of it, I use it on a weekly basis.

“Life is like a camera. Focus on what’s important. Capture the good times. And if things don’t work out, just take another shot.” ~Ziad K. Abdelnour

This is probably one of my all-time favorite quotes given my passion for photography. It is definitely a creative and meaningful statement.

“Knowing yourself is the beginning of all wisdom.” ~Aristotle

I am only recently discovering the profoundness of this famous quote, as it has taken me years to really get to know myself. I am still learning and growing as a person!

Is one of these 10 quotes your absolute favorite? Or do you have another to share? Let us know by commenting below!

 
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Posted by on September 19, 2016 in Guest Blogger, Life

 

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5 Ways to Get the Most Out of a Business Event (Guest Blog by Samantha Thayer)

The following post comes to us from guest blogger, Samantha Thayer. Samantha is an Education and Outreach Specialist at USANA Health Sciences. You can find her on their blog at What’s Up, USANA? or on Twitter @USANA_Samantha!


5 Ways to Get the Most Out of a Business Event

Chances are, at one point in your life, you’ve attended an event that you viewed as an opportunity to network. This could be a work-related event, charity event, community event, or an event catering to a niche that simply interests you.

If you’re new to attending such events, it may be a little overwhelming or hard to know where to begin and what’s acceptable. And even if you’re used to attending business events, these tips are a great reminder to take advantage of everything the event has to offer.

We’ve created an infographic that discusses five ways to get the most out of events and some basic etiquette to keep in mind.

5 Ways to Get the Most Out of a Business Event

  1. Connect with People

If you’re trying to build your network, it’s important to remember to connect with people and exchange information so you can easily follow-up after the event. Something I have found useful is to bring business cards with you to any and all events. Make sure they include your name, e-mail, company and a social platform available for people to find you after the event. If you don’t have a business card, make sure to ask someone else for theirs! Then, be sure and connect with people through social media such as Twitter or LinkedIn soon afterwards.

  1. Act on What You’ve Learned

Presenters at events typically will have actionable information for attendees. Pay close attention to the value those may add to your life and business. Find ways to personalize that information and how to best apply it, in order to improve your business or day to day life. Most importantly, apply it right now. Do it while the information (and inspiration) is fresh in your mind.

  1. Research the Event Beforehand

Research the event you’re planning on attending before you go. Some valuable information you’ll want to note is the keynote speakers, breakout session topics (and which ones you want to go to), available workshops and any additional fees there might be (food, parking, etc).  Find out the size of the event as well so you know how many business cards to bring!

  1. Set Achievable Goals

After listening to speakers at your event, it’s important to apply what you’ve learned to your life. A great way to do this is to set new goals for yourself or your business. Setting realistic, “SMART” goals is a great way to ensure you act on them. SMART stands for Specific, Measurable, Attainable, Realistic and Time-sensitive. Figure out who is going to do what, where, and by when while setting your goals, and it will be easier to achieve them as well as see what was effective and what wasn’t when looking back at results.

  1. Take Notes and Ask Questions

Finally, take notes on anything that is relevant or inspires you while listening to speakers. Don’t be afraid to ask questions! Be an active participant in discussions. It’s a great way to connect with other audience members as well as the speakers.

For more helpful networking advice, be sure to check out the infographic below!

Infographic courtesy of What’s Up, USANA?

Succeed At Your Next Business Event

13568838_10210251683992010_2184923627438616281_oThis article was contributed by Samantha Thayer, Education and Outreach Specialist at USANA Health Sciences. For more information, find her on their blog at What’s Up, USANA? or on Twitter @USANA_Samantha!

 

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So You’re Different…Just Like Everyone Else

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


So You’re Different…Just Like Everyone ElseAs I continue to define the scope of my Public Relations work – particularly the emerging trends and most effective strategies for my clients, I’ve been confronted with one reoccurring scenario. Every business wants to share the message of why they’re different from all the others. But so often the differences they provide me with read like every other brochure, billboard or tagline I’ve seen time and time again. “We care….We put our customers first…We provide you with the best quality of service.” If you’ve already tuned out while reading that last sentence, you’re not alone. In fact, your reaction is the same reaction such statements receive when they’re placed on any plethora of marketing materials. Either the message is forgotten as soon as something else catches our attention or it’s glazed over altogether, never standing the chance to be absorbed into our subconscious. Neither result is desirable for the businesses who are trying so hard to differentiate themselves.

What makes a business truly different?

Truthfully, at the end of the day…very little. For the most part, products and services can be replicated (even with the best copyright laws and patents in place). There are millions of family-owned businesses with “small town values” representing every size and industry. And words like loyalty, honesty and quality – while all very good things for a business to have – are often read as ambiguous marketing fluff by customers. In very rare cases, a compelling story of how you overcame mountains of adversity to start your business may draw a unique spotlight your way, but inevitably the light will fade and a story of such depth is hard to convey on a billboard or Facebook ad. By focusing your marketing and public relations on answering the question “What makes me different?” you’re missing the question that really matters which is “How can I get remembered?”

Recognize your lack of differences with honesty.

Simply put, people appreciate honesty. The initial and obvious reaction to this fact is to position a company’s honesty and integrity as a “unique value.” But I beg of you to take at least one step outside the box. Customers aren’t easily fooled into thinking that you’re the only honest business on the block. They likely do business with many other people who they would also classify as men or women of integrity. So instead, make yourself memorable by evoking an unexpected emotion or reaction from your audience. With the right communications strategy you can make them laugh, make them think or even make them blush. You may be bold enough to directly say “We’re actually not that different from the other businesses out there,” and catch your audience completely off guard. Being remembered is the end goal and by going against the grain just a little, you’ll have a much better shot at achieving this. So long as you remain honest and genuine with your customer base, the sky’s the limit for creativity!

Actions (and brands) speak louder than words.

Nike is far from the only company that makes and sells athletic apparel. This is a huge industry and really no advertisement or marketing that I’ve seen has fully convinced me that any certain running shoe or t-shirt is all that different from the rest. Even when a seemingly revolutionary product is launched, it’s only a matter of weeks or months until 10+ other companies release their own version of this product, claiming the same technology and benefits. So what does Nike focus on to position themselves as a leader in the industry? Their brand. It’s the swoosh, the “Just do it” tagline, the distinct style of commercials and the carefully chosen celebrity spokespeople who create this solid brand. Instead of contributing to the white noise of long-winded and confusing advertising jargon, Nike has instead chose to build a brand that is so powerful and well-defined that a big white smudge on an all-black billboard is enough for anyone to recognize that as the Nike brand. While they still strive to be “first” and “different” in many aspects of athletic apparel, they know this will only every last so long until the next big thing hits. So instead, they focus their communications efforts on building up what can’t as easily be knocked down – a timeless brand.

You may not be the only one, but you can still be the best one.

Finally, there is one area where you can truly stand out and that’s at the top. By being the best at something, you leave no room for a competitor to join you on this stage. However, in communications the term “the best” is overused, misconstrued and there’s really no form you need to fill out or ribbon you need to receive to make this claim. At all levels and in all industries, there are certain awards that can help back up your claim to fame and provide a great point of differentiation for your business. But regardless of whether you’re hoping to use this title as a future marketing campaign, you should strive to be the best for no greater reason than to serve your people and your business well. There may be many other businesses out there just like yours, but if your customers truly feel like you are the best based on the quality of your service or product, I promise you that they will be back for more!

Whether you’re trying to differentiate your business or yourself, remember that for no other reason than the sheer volume of competitors, being truly different is not always possible. Instead, focus your communications efforts of getting remembered. And with this thought, I’ll close with a final inspiration:

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel. “—Maya Angelou

 
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Posted by on June 6, 2016 in Business & Success, Life

 

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Delivering Happiness: How to Provide Clients with More Than Just Services

How to Provide Clients with More Than Just Services

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to your clients. Your clients expect to receive quality service and products from you – that’s standard. But what really makes your business stand out is going one step further to provide them with unexpected, but much appreciated benefits. These benefits are the reason people will come back to you time and time again for more business.

So what can (and should) you do to provide more than just your basic goods and services, but to really deliver happiness? Take a look at these four tips.

Tip #1: Share your advice or expertise at no charge

No one likes to feel like they’re getting “nickel and dimed.” It usually takes one a few minutes of your time to share a little extra advice or expertise with your clients. For example, someone might ask for advice on getting more likes on their Facebook page. Rather than stick them with a costly proposal right off the bat, offer one or two simple tips to establish credibility and build trust. You shouldn’t invest too much time in free advice, but giving just a little at no charge will almost always come back to you ten-fold in future business.

Tip #2: Form a friendship…get to know about them, personally!
Solid connections and meaningful relationships are at the heart of every successful business. Keep this in mind as you cultivate your client relationships into friendships. Really get to know your clients and customers. Remember their birthdays, the names of their children and their hobbies. Not only will this give you something to make small talk over at your next meeting, it will also demonstrate your listening skills and attention to detail. Clients who are friends are more likely to be satisfied with your service and stay loyal to doing business with you in the future.

Tip #3: Resolve any issues promptly and for free (as long as reasonable)

Solving a problem promptly and effectively is a great opportunity for your business to create happy clients. Use the “customer is always right” motto and resolve the issue without sticking your client with a bill for it (so long as it’s a reasonable request). Yes, you may lose a few bucks in billable hours, but you will more than make up for it in future business from a happy and loyal customer. (Note: if this proves to be a reoccurring theme with a client, it may be time to weight the cost-benefits of the relationship altogether).

Tip #4: Follow-up to see how they’re enjoying your product/service

Timely and friendly follow-up is key for delivering happiness to your clients. You don’t want to be intrusive or annoying (like that waiter that pops over 7+ times during a meal asking if everything is okay), but regular “check-ins” can help to nip any issues in the bud before they leave a lasting negative impression. Clients may not be inclined to bring up an issue thinking it’s too small to initiate a conversation about it. But if you present an easy opportunity for them to speak up by being the first to ask, you’d be surprised how some little adjustments early on will keep a client much happier in the long-run!

How do you go above and beyond to provide your clients and customers with more than just goods or services? Share your personal thoughts by commenting below!

 
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Posted by on May 16, 2016 in Business & Success, Life

 

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How Do You Really Define Success? (Guest Blog by Danielle Gouger)

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR and photography!


How Do You Really Define Success

I think it’s safe to say that one life goal we all share is to achieve “success.” I put this word in quotes, because success is a term that can have an extremely fluid definition from one person to another. The beauty is that there really is no right or wrong way to define your own success. It’s whatever brings happiness, fulfillment and meaning to your life.

So how do I define success? I would expect that it may differ from your own version of this word, but you never know; our individual interpretation may also align quite a bit. Here’s how I personally define success – and what I work to try and achieve each and every day.

Ending each day feeling satisfied, not stressed

Success to me is truly being happy and living each day to its fullest. My soul is the happiest when I am traveling and experiencing new things. However, real life responsibilities like raising a family and pursuing a career don’t always allow me to travel as much as I’d like. Rather, I find the potential in each day as it presents itself. My “adventure” may not be exploring a new country, but rather exploring a new walking trail near where I live. Little adventures exist all around us, every day, and I feel most satisfied and successful when I seize the opportunity to live in the moment.

Having a good balance between work and family time

Another way I define success in my life is by achieving a healthy balance between work and family time. In my early twenty’s, I defined my success by how much school and work I could jam into my schedule. It wasn’t until I became a mom at 25 that I started to view success in other ways. For example, motherhood is one of my greatest ongoing successes (and challenges). I strive to be the best mom I can be each day. I then began to realize the importance of being a good daughter and to value and cherish family time. Balancing work and family is something I’m still learning to do, but the better I get at it, the more successful I feel.

The opportunity to have my talents impact other people

As I mentioned previously, school and work used to define my success growing up. As I have matured, both in life and in my career, I’ve discover newfound confidence in my talents I have to share with the world. A successful career isn’t just about how much money you make or your job title, but rather how you are able to positively impact other people. Whether a picture I take is published and printed or simply cherished by a couple whose wedding I photographed, I feel successful to be able to contribute something that is meaningful to someone else.

Setting Goals and accomplishing them

Since grade school, I have always been a goal setter and a person who likes to write down my goals. I’m a visual person, so writing down my goals and being able to physically look at them makes them feel that much more real and attainable to me. I make it a point to write down yearly, quarterly, monthly and weekly goals and to further break these down into specific tasks. I love the feeling of crossing something off my list! Getting things done and seeing how they are moving me toward achieving my larger, long-terms goals gives me a great feeling of success.

Overcoming your fears

The hard truth is that sometimes we are our own worst enemy when it comes to achieving great success. We allow our fears to talk us out of even attempting something that might be well within our reach. Our insecurities, that voice in our heads saying “You can’t do it,” can paralyze us into a mediocre life. I have enjoyed some of my most fulfilling and successful moments after I silence this voice and take on a task that normally I would be too scared to try. What I have learned is the bigger the fear I overcome, the greater my feeling of success in the end!

Do you agree or have additional points to add about how I define true success? I’d love to hear your comments!

 
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Posted by on May 9, 2016 in Business & Success, Life

 

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Clearing Out the Mental Clutter

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Clearing Out the Mental ClutterSimply put, clutter is stuck energy. It’s a clog in our mental piping that prevents us from working, communicating and acting as effectively as we could. There are more than enough mental-clearing techniques to help us relax and refocus, but these don’t address the ways in which we rebuild the same cluttered mind every day. Here are just a few instances where mental clutter may be messing with your psyche and some easily implemented fixes to help you start moving forward.

Clean out your email inbox…every single day – Take a moment and click over to your email. What does your inbox look like right now? If this is the beginning or middle of the work day for you, chances are you’ve accumulated quite a few messages. That’s normal. But how many of these messages were rolled over from the last work day? Some of these messages may even be from several days or weeks ago. If so, you’ve unknowingly been creating your own landfill of emails which might be making for a pretty unpleasant work environment. The fix? Clear the inbox clutter by treating it like a to-do list. Any email that comes in should be read and prioritized before the day’s end. Some emails are a quick response and easily taken care of. Others will require some time or further action before it can be considered ready to archive. For these types of message – utilize folders! I’m always surprised by the number of people who don’t take advantage of the folder organization Outlook and Gmail provides. Label them with titles most applicable for the messages you commonly deal with and the actions they require. With these messages organized, you’ll never risk them “disappearing” under the heap of emails that build up over a week’s or month’s time. Since starting this practice myself, I’ve been much more aware of the messages requiring my response at any given time, know where to find them when I need them and have all but eliminated the dreaded “I don’t think I ever saw that email” moment.

Remove mental clutter by removing physical clutter – I’m not sure when this began for me, but to this day if I’m in a messy environment, I can’t work as effectively. I need to have a clear space which translates to a clear mind. In the midst of a project or a busy day, it’s completely acceptable to have some small mountains of paper fill your desk, but by the day’s end be sure these mountains aren’t left for you to climb over the next morning. If you tackle your physical clutter every day, each new day will begin with a clear desk and a clear mind.

Capture your thoughts in writing – In a world surrounded by cutting-edge technology, you may be surprised to know that we’re still allowed to be human. By this I mean we aren’t expected to commit every task, appointment, phone conversation or change in plans to memory. The times in which I have a lot of mental notes to remember are among the times when my mind feels the most cluttered and least productive. So write it down! Whether this is a pen and paper to-do list, phone app, word document or calendar reminder, capture your thoughts however best fits your lifestyle. It’s simple…the more you put in writing, the less that’s on your mind.

Eliminate unnecessary noise – When I first began running Bennis Inc I would often keep a television set or music on for “background noise.” It’s not so much that I would become distracted by the show on TV or the artist singing the song, but I would become distracted (and irritated) simply by the noise. It was competing with my inner thoughts and making me work harder to concentrate on the task at hand. The silliest part is that I was self-inflicting this irritation and audio clutter. I now recognize that I prefer to work in as close to a silent environment as possible. Some days this can even be setting the phone to vibrate and turning off email alerts. I don’t doubt that some people may work better with a little bit of background noise, but I urge you to try at least one day “working silent” to be sure you’ve given this option a fair shot. It’s not boring when your thoughts really get on a roll!

Address what’s really fogging your mind – If you’ve made your best effort to eliminate all of the mental clutter by following the steps listed above, but you’re still feeling fuzzy and unfocused, there’s a good chance there’s something else in play. What’s really fogging your mind? Mental blocks can come from feelings we’re harboring about a relationship problem, financial stress, or recent negative experience. These aren’t just clutter; these are actual issues that should be dealt with fully. If a personal situation has you distracted in other areas of life, you can’t bury it deeper and hope it will go away. The best thing to do to resolve this completely is to talk it out, go for a run to clear your head or seek a solution if one is possible. Once this major mental plug is removed, you can return to addressing the rest of the minor clutter rolling around.

Whether your mind is cluttered or organized right now, share with us some of your struggles or secrets to achieving a clear mind!

 

 
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Posted by on May 2, 2016 in Business & Success, Life

 

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