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5 Ways to Get the Most Out of a Business Event (Guest Blog by Samantha Thayer)

The following post comes to us from guest blogger, Samantha Thayer. Samantha is an Education and Outreach Specialist at USANA Health Sciences. You can find her on their blog at What’s Up, USANA? or on Twitter @USANA_Samantha!


5 Ways to Get the Most Out of a Business Event

Chances are, at one point in your life, you’ve attended an event that you viewed as an opportunity to network. This could be a work-related event, charity event, community event, or an event catering to a niche that simply interests you.

If you’re new to attending such events, it may be a little overwhelming or hard to know where to begin and what’s acceptable. And even if you’re used to attending business events, these tips are a great reminder to take advantage of everything the event has to offer.

We’ve created an infographic that discusses five ways to get the most out of events and some basic etiquette to keep in mind.

5 Ways to Get the Most Out of a Business Event

  1. Connect with People

If you’re trying to build your network, it’s important to remember to connect with people and exchange information so you can easily follow-up after the event. Something I have found useful is to bring business cards with you to any and all events. Make sure they include your name, e-mail, company and a social platform available for people to find you after the event. If you don’t have a business card, make sure to ask someone else for theirs! Then, be sure and connect with people through social media such as Twitter or LinkedIn soon afterwards.

  1. Act on What You’ve Learned

Presenters at events typically will have actionable information for attendees. Pay close attention to the value those may add to your life and business. Find ways to personalize that information and how to best apply it, in order to improve your business or day to day life. Most importantly, apply it right now. Do it while the information (and inspiration) is fresh in your mind.

  1. Research the Event Beforehand

Research the event you’re planning on attending before you go. Some valuable information you’ll want to note is the keynote speakers, breakout session topics (and which ones you want to go to), available workshops and any additional fees there might be (food, parking, etc).  Find out the size of the event as well so you know how many business cards to bring!

  1. Set Achievable Goals

After listening to speakers at your event, it’s important to apply what you’ve learned to your life. A great way to do this is to set new goals for yourself or your business. Setting realistic, “SMART” goals is a great way to ensure you act on them. SMART stands for Specific, Measurable, Attainable, Realistic and Time-sensitive. Figure out who is going to do what, where, and by when while setting your goals, and it will be easier to achieve them as well as see what was effective and what wasn’t when looking back at results.

  1. Take Notes and Ask Questions

Finally, take notes on anything that is relevant or inspires you while listening to speakers. Don’t be afraid to ask questions! Be an active participant in discussions. It’s a great way to connect with other audience members as well as the speakers.

For more helpful networking advice, be sure to check out the infographic below!

Infographic courtesy of What’s Up, USANA?

Succeed At Your Next Business Event

13568838_10210251683992010_2184923627438616281_oThis article was contributed by Samantha Thayer, Education and Outreach Specialist at USANA Health Sciences. For more information, find her on their blog at What’s Up, USANA? or on Twitter @USANA_Samantha!

 

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So You’re Different…Just Like Everyone Else

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


So You’re Different…Just Like Everyone ElseAs I continue to define the scope of my Public Relations work – particularly the emerging trends and most effective strategies for my clients, I’ve been confronted with one reoccurring scenario. Every business wants to share the message of why they’re different from all the others. But so often the differences they provide me with read like every other brochure, billboard or tagline I’ve seen time and time again. “We care….We put our customers first…We provide you with the best quality of service.” If you’ve already tuned out while reading that last sentence, you’re not alone. In fact, your reaction is the same reaction such statements receive when they’re placed on any plethora of marketing materials. Either the message is forgotten as soon as something else catches our attention or it’s glazed over altogether, never standing the chance to be absorbed into our subconscious. Neither result is desirable for the businesses who are trying so hard to differentiate themselves.

What makes a business truly different?

Truthfully, at the end of the day…very little. For the most part, products and services can be replicated (even with the best copyright laws and patents in place). There are millions of family-owned businesses with “small town values” representing every size and industry. And words like loyalty, honesty and quality – while all very good things for a business to have – are often read as ambiguous marketing fluff by customers. In very rare cases, a compelling story of how you overcame mountains of adversity to start your business may draw a unique spotlight your way, but inevitably the light will fade and a story of such depth is hard to convey on a billboard or Facebook ad. By focusing your marketing and public relations on answering the question “What makes me different?” you’re missing the question that really matters which is “How can I get remembered?”

Recognize your lack of differences with honesty.

Simply put, people appreciate honesty. The initial and obvious reaction to this fact is to position a company’s honesty and integrity as a “unique value.” But I beg of you to take at least one step outside the box. Customers aren’t easily fooled into thinking that you’re the only honest business on the block. They likely do business with many other people who they would also classify as men or women of integrity. So instead, make yourself memorable by evoking an unexpected emotion or reaction from your audience. With the right communications strategy you can make them laugh, make them think or even make them blush. You may be bold enough to directly say “We’re actually not that different from the other businesses out there,” and catch your audience completely off guard. Being remembered is the end goal and by going against the grain just a little, you’ll have a much better shot at achieving this. So long as you remain honest and genuine with your customer base, the sky’s the limit for creativity!

Actions (and brands) speak louder than words.

Nike is far from the only company that makes and sells athletic apparel. This is a huge industry and really no advertisement or marketing that I’ve seen has fully convinced me that any certain running shoe or t-shirt is all that different from the rest. Even when a seemingly revolutionary product is launched, it’s only a matter of weeks or months until 10+ other companies release their own version of this product, claiming the same technology and benefits. So what does Nike focus on to position themselves as a leader in the industry? Their brand. It’s the swoosh, the “Just do it” tagline, the distinct style of commercials and the carefully chosen celebrity spokespeople who create this solid brand. Instead of contributing to the white noise of long-winded and confusing advertising jargon, Nike has instead chose to build a brand that is so powerful and well-defined that a big white smudge on an all-black billboard is enough for anyone to recognize that as the Nike brand. While they still strive to be “first” and “different” in many aspects of athletic apparel, they know this will only every last so long until the next big thing hits. So instead, they focus their communications efforts on building up what can’t as easily be knocked down – a timeless brand.

You may not be the only one, but you can still be the best one.

Finally, there is one area where you can truly stand out and that’s at the top. By being the best at something, you leave no room for a competitor to join you on this stage. However, in communications the term “the best” is overused, misconstrued and there’s really no form you need to fill out or ribbon you need to receive to make this claim. At all levels and in all industries, there are certain awards that can help back up your claim to fame and provide a great point of differentiation for your business. But regardless of whether you’re hoping to use this title as a future marketing campaign, you should strive to be the best for no greater reason than to serve your people and your business well. There may be many other businesses out there just like yours, but if your customers truly feel like you are the best based on the quality of your service or product, I promise you that they will be back for more!

Whether you’re trying to differentiate your business or yourself, remember that for no other reason than the sheer volume of competitors, being truly different is not always possible. Instead, focus your communications efforts of getting remembered. And with this thought, I’ll close with a final inspiration:

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel. “—Maya Angelou

 
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Posted by on June 6, 2016 in Business & Success, Life

 

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Delivering Happiness: How to Provide Clients with More Than Just Services

How to Provide Clients with More Than Just Services

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to your clients. Your clients expect to receive quality service and products from you – that’s standard. But what really makes your business stand out is going one step further to provide them with unexpected, but much appreciated benefits. These benefits are the reason people will come back to you time and time again for more business.

So what can (and should) you do to provide more than just your basic goods and services, but to really deliver happiness? Take a look at these four tips.

Tip #1: Share your advice or expertise at no charge

No one likes to feel like they’re getting “nickel and dimed.” It usually takes one a few minutes of your time to share a little extra advice or expertise with your clients. For example, someone might ask for advice on getting more likes on their Facebook page. Rather than stick them with a costly proposal right off the bat, offer one or two simple tips to establish credibility and build trust. You shouldn’t invest too much time in free advice, but giving just a little at no charge will almost always come back to you ten-fold in future business.

Tip #2: Form a friendship…get to know about them, personally!
Solid connections and meaningful relationships are at the heart of every successful business. Keep this in mind as you cultivate your client relationships into friendships. Really get to know your clients and customers. Remember their birthdays, the names of their children and their hobbies. Not only will this give you something to make small talk over at your next meeting, it will also demonstrate your listening skills and attention to detail. Clients who are friends are more likely to be satisfied with your service and stay loyal to doing business with you in the future.

Tip #3: Resolve any issues promptly and for free (as long as reasonable)

Solving a problem promptly and effectively is a great opportunity for your business to create happy clients. Use the “customer is always right” motto and resolve the issue without sticking your client with a bill for it (so long as it’s a reasonable request). Yes, you may lose a few bucks in billable hours, but you will more than make up for it in future business from a happy and loyal customer. (Note: if this proves to be a reoccurring theme with a client, it may be time to weight the cost-benefits of the relationship altogether).

Tip #4: Follow-up to see how they’re enjoying your product/service

Timely and friendly follow-up is key for delivering happiness to your clients. You don’t want to be intrusive or annoying (like that waiter that pops over 7+ times during a meal asking if everything is okay), but regular “check-ins” can help to nip any issues in the bud before they leave a lasting negative impression. Clients may not be inclined to bring up an issue thinking it’s too small to initiate a conversation about it. But if you present an easy opportunity for them to speak up by being the first to ask, you’d be surprised how some little adjustments early on will keep a client much happier in the long-run!

How do you go above and beyond to provide your clients and customers with more than just goods or services? Share your personal thoughts by commenting below!

 
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Posted by on May 16, 2016 in Business & Success, Life

 

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How Do You Really Define Success? (Guest Blog by Danielle Gouger)

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR and photography!


How Do You Really Define Success

I think it’s safe to say that one life goal we all share is to achieve “success.” I put this word in quotes, because success is a term that can have an extremely fluid definition from one person to another. The beauty is that there really is no right or wrong way to define your own success. It’s whatever brings happiness, fulfillment and meaning to your life.

So how do I define success? I would expect that it may differ from your own version of this word, but you never know; our individual interpretation may also align quite a bit. Here’s how I personally define success – and what I work to try and achieve each and every day.

Ending each day feeling satisfied, not stressed

Success to me is truly being happy and living each day to its fullest. My soul is the happiest when I am traveling and experiencing new things. However, real life responsibilities like raising a family and pursuing a career don’t always allow me to travel as much as I’d like. Rather, I find the potential in each day as it presents itself. My “adventure” may not be exploring a new country, but rather exploring a new walking trail near where I live. Little adventures exist all around us, every day, and I feel most satisfied and successful when I seize the opportunity to live in the moment.

Having a good balance between work and family time

Another way I define success in my life is by achieving a healthy balance between work and family time. In my early twenty’s, I defined my success by how much school and work I could jam into my schedule. It wasn’t until I became a mom at 25 that I started to view success in other ways. For example, motherhood is one of my greatest ongoing successes (and challenges). I strive to be the best mom I can be each day. I then began to realize the importance of being a good daughter and to value and cherish family time. Balancing work and family is something I’m still learning to do, but the better I get at it, the more successful I feel.

The opportunity to have my talents impact other people

As I mentioned previously, school and work used to define my success growing up. As I have matured, both in life and in my career, I’ve discover newfound confidence in my talents I have to share with the world. A successful career isn’t just about how much money you make or your job title, but rather how you are able to positively impact other people. Whether a picture I take is published and printed or simply cherished by a couple whose wedding I photographed, I feel successful to be able to contribute something that is meaningful to someone else.

Setting Goals and accomplishing them

Since grade school, I have always been a goal setter and a person who likes to write down my goals. I’m a visual person, so writing down my goals and being able to physically look at them makes them feel that much more real and attainable to me. I make it a point to write down yearly, quarterly, monthly and weekly goals and to further break these down into specific tasks. I love the feeling of crossing something off my list! Getting things done and seeing how they are moving me toward achieving my larger, long-terms goals gives me a great feeling of success.

Overcoming your fears

The hard truth is that sometimes we are our own worst enemy when it comes to achieving great success. We allow our fears to talk us out of even attempting something that might be well within our reach. Our insecurities, that voice in our heads saying “You can’t do it,” can paralyze us into a mediocre life. I have enjoyed some of my most fulfilling and successful moments after I silence this voice and take on a task that normally I would be too scared to try. What I have learned is the bigger the fear I overcome, the greater my feeling of success in the end!

Do you agree or have additional points to add about how I define true success? I’d love to hear your comments!

 
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Posted by on May 9, 2016 in Business & Success, Life

 

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Clearing Out the Mental Clutter

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Clearing Out the Mental ClutterSimply put, clutter is stuck energy. It’s a clog in our mental piping that prevents us from working, communicating and acting as effectively as we could. There are more than enough mental-clearing techniques to help us relax and refocus, but these don’t address the ways in which we rebuild the same cluttered mind every day. Here are just a few instances where mental clutter may be messing with your psyche and some easily implemented fixes to help you start moving forward.

Clean out your email inbox…every single day – Take a moment and click over to your email. What does your inbox look like right now? If this is the beginning or middle of the work day for you, chances are you’ve accumulated quite a few messages. That’s normal. But how many of these messages were rolled over from the last work day? Some of these messages may even be from several days or weeks ago. If so, you’ve unknowingly been creating your own landfill of emails which might be making for a pretty unpleasant work environment. The fix? Clear the inbox clutter by treating it like a to-do list. Any email that comes in should be read and prioritized before the day’s end. Some emails are a quick response and easily taken care of. Others will require some time or further action before it can be considered ready to archive. For these types of message – utilize folders! I’m always surprised by the number of people who don’t take advantage of the folder organization Outlook and Gmail provides. Label them with titles most applicable for the messages you commonly deal with and the actions they require. With these messages organized, you’ll never risk them “disappearing” under the heap of emails that build up over a week’s or month’s time. Since starting this practice myself, I’ve been much more aware of the messages requiring my response at any given time, know where to find them when I need them and have all but eliminated the dreaded “I don’t think I ever saw that email” moment.

Remove mental clutter by removing physical clutter – I’m not sure when this began for me, but to this day if I’m in a messy environment, I can’t work as effectively. I need to have a clear space which translates to a clear mind. In the midst of a project or a busy day, it’s completely acceptable to have some small mountains of paper fill your desk, but by the day’s end be sure these mountains aren’t left for you to climb over the next morning. If you tackle your physical clutter every day, each new day will begin with a clear desk and a clear mind.

Capture your thoughts in writing – In a world surrounded by cutting-edge technology, you may be surprised to know that we’re still allowed to be human. By this I mean we aren’t expected to commit every task, appointment, phone conversation or change in plans to memory. The times in which I have a lot of mental notes to remember are among the times when my mind feels the most cluttered and least productive. So write it down! Whether this is a pen and paper to-do list, phone app, word document or calendar reminder, capture your thoughts however best fits your lifestyle. It’s simple…the more you put in writing, the less that’s on your mind.

Eliminate unnecessary noise – When I first began running Bennis Inc I would often keep a television set or music on for “background noise.” It’s not so much that I would become distracted by the show on TV or the artist singing the song, but I would become distracted (and irritated) simply by the noise. It was competing with my inner thoughts and making me work harder to concentrate on the task at hand. The silliest part is that I was self-inflicting this irritation and audio clutter. I now recognize that I prefer to work in as close to a silent environment as possible. Some days this can even be setting the phone to vibrate and turning off email alerts. I don’t doubt that some people may work better with a little bit of background noise, but I urge you to try at least one day “working silent” to be sure you’ve given this option a fair shot. It’s not boring when your thoughts really get on a roll!

Address what’s really fogging your mind – If you’ve made your best effort to eliminate all of the mental clutter by following the steps listed above, but you’re still feeling fuzzy and unfocused, there’s a good chance there’s something else in play. What’s really fogging your mind? Mental blocks can come from feelings we’re harboring about a relationship problem, financial stress, or recent negative experience. These aren’t just clutter; these are actual issues that should be dealt with fully. If a personal situation has you distracted in other areas of life, you can’t bury it deeper and hope it will go away. The best thing to do to resolve this completely is to talk it out, go for a run to clear your head or seek a solution if one is possible. Once this major mental plug is removed, you can return to addressing the rest of the minor clutter rolling around.

Whether your mind is cluttered or organized right now, share with us some of your struggles or secrets to achieving a clear mind!

 

 
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Posted by on May 2, 2016 in Business & Success, Life

 

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A Working Mom’s Guide for Achieving Work-Life Balance

This week’s blog shares the personal perspective of Bennis Inc employee, Danielle Gouger. Danielle is our PR assistant and photographer and balances the unique challenges of life as a working mother. Learn more about Danielle here!


A Working Mom’s Guide for Achieving Work-Life Balance

A Working Mom’s Guide for Achieving Work-Life Balance

As a newly single mom of a four-year-old spunky little girl, I began working from home in January of this year, and I am still learning each and every day how to achieve work-life balance.

Transitioning from my former position as a photography studio manager where I worked almost every weekend, many late evenings, and was always on call to support to my team, I find working from home and setting my hours has enabled me to re-prioritize and find a better work-life balance.

I was afraid, after leaving my photography position, that I would not be able to find a career that I was passionate about that would still allow me to be the mother I wanted to be. I am so thankful and grateful at this time in my life to have landed a job with a local Public Relations company that is led by a working mom now of two little ones, who understands and has worked hard to balance motherhood and entrepreneurship.

This new position offers me the creativity I need to thrive in my career and also the flexibility to work from home so that I can spend more time with my daughter. But it’s important to note it takes organization and time management to make it all work! Here is my guide for achieving work-life balance as a working mom, based upon my personal experience thus far.

Get Focused

Balancing work life and personal life means being effective with the time you have to work. Simply put, I don’t allow for distractions! Concentrating while working from home can sometimes be challenging with all the distractions of wanting to do other things, so it’s important to treat work time as sacred.

After I drop my daughter off at her daycare down the street, I come home, turn my laptop on, pour a second cup of coffee, and get started with my work day with checking my email. Now is the best time for me to get focused and dive right into my workday tasks. Having a great work environment is proven to facilitate productivity, so when working from home, it is important to create and maintain whatever type of environment helps you focus. I have personally found that having a designated office area in my home has helped me to be more focused and separate my work and personal life.

Schedule, Schedule, Schedule!

I’ve always been a planner, but once you have children it is so much more important to plan and keep a schedule, not only for yourself but kids need a routine, too! The most beneficial tool I use in my everyday life, besides my cell phone, is my calendar. Penciling in appointments, meetings and activities, really gives me a realistic view of my time. It’s important to factor in driving distance between places!

Also, you need to allow enough time to settle into an activity. For instance, when I take my daughter to daycare in the morning, it takes us some time to say our goodbyes to make sure we are both comfortable with her acclimating to her day. One final element I like schedule in my day or week is catch up time. This allows for life’s unexpected moments that, even with planning, can and do happen with work and especially when raising a four-year-old!

Prioritize

Watch for patterns in your day. Are you more productive in the morning or the afternoon? This is an important question to ask yourself when prioritizing your day and week.

I personally get more accomplished in the morning. So in my case, I try and tackle harder tasks in the morning as that is when I get my best work done. I also try to maximize my time by breaking down my day into smaller, bite-size tasks. Doing this allows me to get a lot more accomplished and to stay focused on the task at hand.

When it comes to household chores and errands (yes, they’re a necessary evil), I try and write a list for the week and pick two things to accomplish off my list each day. This prevents these responsibilities from piling up over the week and overflowing into my previous “family time” over the weekend.

Finally, as a single mom trying to balance work and life, you can sometimes forget to prioritize yourself. It’s important to take even 20 minutes for yourself each day, whether that’s catching up on a favorite TV show, going for a walk, or simply sitting in peace. Taking that little time for yourself allows you to be more available and present to do everything else you need to do as a working mom.

Close Down for the Night

There is a saying “every day has a new beginning,” so I believe there should be an end to every night. It is important to try and accomplish as much as you can off your daily to-do list to prevent these tasks from flowing into the next day and making tomorrow more overwhelming than it needs to be.

I try to get my workday accomplished by 5 o’clock now, so that once I pick my daughter up for the day I can focus the evening on her. Right before leaving the house, I will once again go through my emails to make sure I haven’t missed anything and then close down for the day. Once I pick her up, we will occasionally run a small errand or I will complete a household chore before supper. Except for Tuesdays; this is a night fully dedicated to her as she goes to her gymnastics class that evening and I love to be there and watch her in her element!

I now make it a priority to sit down with my daughter for dinner, and the rest of the evening we spend quality time together before bath and bedtime. Once my little one is sound asleep, I will give myself some time to read a book or catch up on a favorite show, as I have learned you deserve some “you” time the close the day. We work too hard not to reward ourselves with this! Finally, as important as it is to close down for the night, on Friday’s after I wrap my day up, I try to close down from work for the weekend, and leave what can wait to Monday.

How do you achieve balance as a working mom? Share your personal thoughts by commenting below!

 
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Posted by on April 18, 2016 in Business & Success, Life

 

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The Power of Picking Your Focus

The Power of Picking Your Focus

After nearly five years and more than 250 blog posts, I’ve learned enough to know that inspiration can will strike in the most unexpected places. The inspiration for this week’s particular post came from a stranger in front of me in line at Panera Bread, who likely has no idea her wardrobe choice that day provided quite the colorful thought process over lunch. Her shirt simply read, “What you focus on expands.”

I can’t recall what cause or organization this t-shirt was designed to support; my mind was already wandering off in countless directions as to how this simple statement has proven true in my own life – even just recently.

I have always had an intensely focused mind. I have no trouble immersing myself into a project and blocking out all other distractions. Though very useful for my particular career path, these mental “blinders” I put up can also cause me to misguide my focus toward negative thoughts that are counterproductive…and at times, paralyzing.

I know I can’t be alone; I think most people can relate to the notion of “What you focus on expands.”

The Positive

The good news is that because what we focus on expands, this means that choosing to focus on positive and productive thoughts will lead to more positivity and productivity in our lives.

Have you ever experienced a stretch of a few days, maybe even longer, when things really felt like they were coming together in your life? The good news kept rolling in and you felt like you had a little extra luck leading your way? I know I have. Now reflecting upon these “charmed” moments, I can see that what I considered good luck was actually the result of having my focus in the right place.

Because I was focused on things that were going right, I was more inclined to find and appreciate even the littlest of things that were blessings in my day. I was focused on the positive and the positive continued to expand.

The Negative

Unfortunately there is also a negative side to these words of wisdom. In contrast to those positive moments in life, I know I can also recall moments (even weeks or months) when I felt down on my luck.

What likely began as some bad news, like losing a client, then spiraled into what felt like the opposite of the Midas touch. Everything I encountered seemed to go the opposite way of what I had hoped. It’s no wonder that since I was expecting a negative response, that is what I received. Even little things, like clumsiness or forgetfulness, seemed amplified.

The Power of Picking Your Focus

The reality is that in both the positive and negative scenarios I just shared, my luck was pretty much the same. The major thing that shifted was my focus. When I was focused on positivity, I was more inclined to see all the little positive moments throughout my day and overlook the negative. The opposite applies for when I am feeling overly negative. In a given day, I likely encountered just as many highs and lows, but how I choose to frame them is what determines my mood.

What I challenge you with today is to stop and really examine your focus. Are you feeling positive or negative? You have the power to pick your focus. Regardless of how your morning started or any residual stress left over from the week prior, you can choose to start anew. There will be days when finding the silver lining feels impossible, but really try to avoid taking the easy way out by choosing to be negative. Remember, what you focus on expands.

I’ll leave you with this thought from Regina Brett that has always cheered up even the most dismal of days…

“If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.”

Are you intentional about your focus? Share your tips or struggles and let’s start a conversation!

 

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