Why Your Business Needs a “Human Element”

Renowned businessman and advertising executive, Fairfax M. Cone once said, “Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.” I couldn’t agree more. One of the best ways to achieve this intimate level of communication with your audience is by incorporating a “human element” into … Continue reading Why Your Business Needs a “Human Element”

Entrepreneurial Survival Mode—The Option to Sink or Swim

I wouldn’t say I question my decision to break off from my former career and become an entrepreneur, but I would be lying if I didn’t admit I do wonder where the “path more traveled” would have led me. In the past months I’ve made a lot of friends who have also given up their … Continue reading Entrepreneurial Survival Mode—The Option to Sink or Swim

“In Stitches” (a short story with a big influence)

I can still recall the feeling of the dewy grass between my toes. How it managed to turn my flip flops into slippery ice skates during mid July in Pennsylvania I’ll never quite understand. It was summer break and I couldn’t have been over the age of seven. During this time of year, my mother’s … Continue reading “In Stitches” (a short story with a big influence)

Another Glass of “Pinot”: A tribute to the cat made famous by WordPress

Ever since making her first appearance on WordPress in my Freshly Pressed blog post, Pinot the cat has turned into an overnight sensation. For those of you who have yet to meet her, she is the opinionated, lazy and utterly adorable office assistant at Bennis Inc. In an attempt to document the crazy antics she … Continue reading Another Glass of “Pinot”: A tribute to the cat made famous by WordPress

Technology: Bridging the Gap or Building the Wall?

My day begins with technology. The first sound I awake to in the morning is the ringing of my phone alarm which I immediately grab—but not just to shut it off. Instead, I proceed to check the weather and then my email all while still lying in bed. If I head for a run, I … Continue reading Technology: Bridging the Gap or Building the Wall?