3 Qualities of a Great Photograph

Photography, just like any other form of art, is subjective. Individually, we each have our own preferences which can be seen in the type of photographs we take as well as the art we choose to hang on the walls in our homes. So how can you select an image to represent your business or … Continue reading 3 Qualities of a Great Photograph

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making … Continue reading Why a Basic Knowledge of Photography Will Improve Your Public Relations

How to Use Natural Lighting When Taking Photographs

Last week on the Bennis Inc blog, we wrote about why the best photographers use the manual settings on their camera. Among the benefits, was that you gain a lot more control over lighting and are better able to harness the power of natural lighting. To keep our “photography theme” going, we’re now focusing this … Continue reading How to Use Natural Lighting When Taking Photographs

Why the Best Photographers Use Manual Settings

Anyone can purchase a DSLR camera and photograph a basic picture using the auto button (or “the little green box” as some photographers call it). This doesn’t, however, ensure you’ll capture the best possible picture. Experienced photographers most always agree that you need to think outside that little green box and venture into manual settings … Continue reading Why the Best Photographers Use Manual Settings

More Than Words: How Visual Content Improves Your Blog

Blog posts are one of the most popular and powerful ways to engage your audiences through online content. However it’s not enough to set up a blog, sit back and wait for your audience to flock to you. In order to grow a community of loyal readers, your blog needs more than just quality content. … Continue reading More Than Words: How Visual Content Improves Your Blog

Beginner Photography Tips to Make Your Brand Stand Out!

All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will … Continue reading Beginner Photography Tips to Make Your Brand Stand Out!