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3 Qualities of a Great Photograph

Photography, just like any other form of art, is subjective. Individually, we each have our own preferences which can be seen in the type of photographs we take as well as the art we choose to hang on the walls in our homes.

So how can you select an image to represent your business or brand that will appeal to the majority of your target audience?

Speaking from a public relations and marketing perspective, there are three common qualities that make up a great photograph that you should keep in mind when selecting the images you use to grow your brand. Take a look!

Lighting Quality

Lighting is critical to taking a great photograph. When possible, opt for natural lighting to create a soft ambiance. Flash photography can also produce some stand out images when used correctly. After all, photography literally means “painting with light,” so learning to master your lighting is key to producing a great photograph.

For this photo, lighting is part of the object itself, making for a unique shot!

For this photo, lighting is part of the object itself, making for a unique shot!

Composition and Attention to Detail

The best photographs have an element of visual balance. Guidelines like “the rule of thirds” are helpful for knowing how to spot an image with great visual balance. Why does composition matter so much? Because it helps to create an image that is stimulating and captivating. When seeing such an image, your audience will spend more time looking at it which means a greater opportunity for them to connect with your brand. Once you know “the rules,” you can also choose to strategically break them to capture an photo that is different from what we’re used to seeing, thus making it more memorable.

This photo follows the "rules of thirds" which results in a great visual balance.

This photo follows the “rules of thirds” which results in a great visual balance.

Your Subject Makes a Statement

Finally, a great photograph does more than just capturing the image of an object or scene; it makes a statement. Some of the simplest photographs, when shot creatively, tell a story far more fascinating than a lesser-quality photograph of something far flashier. It’s really not so much what you’re photographing as it is how you photograph it. Dare to look at something from a new angle, position it in a unique way and make it something someone wants to know more about!

An image like this is great for sparking interest and getting readers to want to know more about what it represents.

An image like this is great for sparking interest and getting readers to want to know more about what it represents.

Are you a beginner to intermediate photographer? Did you find these tips helpful? Please let us know by adding a comment below!

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Posted by on August 29, 2016 in Photography

 

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Why the Best Photographers Use Manual Settings

Why the Best Photographers Use Manual SettingsAnyone can purchase a DSLR camera and photograph a basic picture using the auto button (or “the little green box” as some photographers call it). This doesn’t, however, ensure you’ll capture the best possible picture. Experienced photographers most always agree that you need to think outside that little green box and venture into manual settings to capture high quality images.

But what if you’re just beginning to dabble in photography? Learning about the different settings on your camera can be quite intimidating. This is all the more reason to push yourself outside the (green) box! With some time and patience, even the most amateur photographer can pick up on essential techniques for using manual settings to enhance the quality of their photographs. If you can relate to wanting to improve your photography skills, here are three reasons why you shouldn’t wait to learn how to use your manual settings!

Taking Control

Manual settings give you ultimate control. Even the top-of-the-line cameras on the market today can still produce images that are off focus or have dark shadows if left in auto mode. In fact, technology can work against you, especially if you’re trying to capture an artistic shot. Don’t be afraid to experiment with the various manual settings. After you have a basic understanding of what each setting does, this is the best way to practice. Even if you take thousands of terrible photographs to get to a half decent one, there’s no cost to learning through trial and error.

Lighting

When shooting a photograph under different lighting situations, understanding manual settings can be key to capturing a great image…or none at all. Lighting has a huge impact on your images. Too much is just as harmful as too little. If you don’t know where to begin, start with lighting. Knowing how to adapt your settings at least based on lighting can be one of the best tools you possess. As a photographer, you will not always have the benefit of choosing your setting, especially when photographing an event. Being able to manipulate the manual settings of your camera can really help save the day!

Allows you to be creative

Shooting with manual settings really allows you to be the most creative when capturing an image. Don’t be afraid of manual mode, embrace it and push yourself to create something outside of the green box. You can manipulate lighting to cast a cool shadow or focus on distant object, rather than one that is in the forefront. Sure, this may result in some awful images at first, but once you learn the ropes, it’s also likely to result in far more inspired images in the future!

What’s your opinion about using the manual settings on a camera? Do you agree or disagree with our viewpoint? Share your thoughts by commenting below!

 

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A Non-Traditional Administrative Professional’s Day

This is the first Administrative Professionals Day that I haven’t worked in a traditional office to enjoy the flowers, cards and generous spread of cookies and cakes that seem to always accompany this holiday. But I realized, that while I work in a non-traditional office, I do have an Administrative Assistant, she’s just a non-traditional one. And so today, I’d like to take a moment to give Pinot the thanks and attention she demands of me …deserves. So enjoy your exceptionally big bowl of “Special Kitty” and take an extra long nap today — because we both know that’s the only time I get any work done. Today’s to you, Pinot. And Happy Administrative Professionals day to my less furry friends as well!

This is a normal occurrence - Pinot being creepy and staring at me while I try to get work done. All in a day's work...

 
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Posted by on April 25, 2012 in Life

 

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Making Time to Live

Before I officially took off the training wheels and launched Bennis Public Relations, Inc nearly two months ago, I found my mind often fantasizing about the free and flexible time I might have as my own boss. I could make weekly trips to the farmer’s market, eat lunch on a park bench by the river and become a regular at the city library. I could use the free WiFi from a trendy café and sip lattes while I clicked away on my laptop or take an afternoon cat nap after watching the Price is Right. While some of these visions were both dramatic and unnecessary, I’m disappointed to admit that two months later, my “new boss” hasn’t allowed me much more free time to pursue life’s little slices of happiness to exist all around me.

Harrisburg's McCormick River Front Library

I can’t blame this on my boss, or maybe I can since I am my boss, but in either case I’ve decided to take the opportunity to close my laptop more often and step out into the bustling and beautiful world that exists whether I make time for it or not.

The week before my North Carolina vacation I realized I needed some new beach reading materials and so I stepped inside the Dauphin County Library for the first time since I moved to Harrisburg in December of 2009. While I’m now a proud owner of a shiny red library card, I can’t help but feel a pang of regret for not having done this sooner. The library isn’t big, it’s just one of several branches that the county manages, but it still evoked the same rush of excitement that I felt as a child eying up the rows and rows of colorful treasurers—all for my taking. And so I limited myself to just 5 books which I never read or heard of before but will know intimately, page by page, in just a few weeks.

Now that I’ve experienced the joys (and sorrows) of being a functioning, taxpaying, member of society, I feel that it is my civil duty to make use of all of the free resources this affords me. The County Library is just one. I’ve started a list of all of the other things this area has to offer that I’ve never made time to take advantage of before. So here’s the bucket-list-in-progress that I hope to get through before 2012:

  • Buy my fresh produce from the Farm Show Complex’s Farmer’s Market
  • Complete the ropes course at Ski Roundtop
  • Visit a corn maze, pick pumpkins and drink apple cider
  • Kayak the Susquehanna
  • Visit the Renaissance Festival
  • Ice Skate
  • Go to a Haunted House Tour
  • Read a book by the river
  • And more to come…

If you have any suggestions for fun things to do in Central PA or even just in the autumn season—I’m interested!

 
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Posted by on September 12, 2011 in Life

 

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Last Glimpse of Summer

I’m taking a brief hiatus from blogging this week, but in the meantime enjoy some images of my last glimpse of summer before I inevitably springboard head-first into Autumn.

And I think after seeing these, you’ll understand my reasons for the blogging break….

The shoreline at Topsail Beach, NC

Patrick lives for beach vacations each year

 
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Posted by on September 8, 2011 in Life

 

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Strive for Progress Not Perfection

Taking the time to hike along Fort Hunter this summer, that was a 'perfect' day.

Somewhere between the extended angle and twisted crescent pose, my yoga instructor said “Strive for progress not perfection.” And I immediately fell in love with the mantra. Before hearing this phrase on Tuesday, I would wake up with an arm’s length list of to-do’s that left me racing against the clock throughout the day and berating myself before bed if I didn’t get them all done. For far too long I defined a perfect day as getting everything done on this ever-growing list. But not anymore. Today I’m striving for progress not perfection. Even if I put only a few checks next to items on my to-do list I’ve had a productive day and should celebrate it. We shouldn’t let what didn’t do each day overshadow what we do accomplish.

This new outlook has also allowed me to be more flexible. Before, I would see everything I had to get done and refuse to budge my schedule. I would turn down meeting a friend for lunch or continue to work all evening, completely missing some great opportunities to be with those I love. I now realize that my goal for working toward that “perfect” day was to gain the free time that I would just continue to fill up with work anyways, I was missing these great moments as they flowed right by me because I was too busy to look up from my to-do list. If you spend your whole life working toward that perfect time to take a vacation or a perfect time to spend an evening with a friend, that time will never come. Instead, find a way to make progress each day and call it “perfect.”

 
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Posted by on August 4, 2011 in Wisdom

 

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