Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making … Continue reading Why a Basic Knowledge of Photography Will Improve Your Public Relations

Beginner Photography Tips to Make Your Brand Stand Out!

All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will … Continue reading Beginner Photography Tips to Make Your Brand Stand Out!

Appearance vs Experience: How social media has changed what we value

How often would you say you check your social media news feeds and see a picture of a friend on vacation, enjoying a fancy dinner, attending an expensive sporting event, meeting a celebrity or buying something big like a car or a house? I would venture to say this is likely an everyday occurrence. It’s … Continue reading Appearance vs Experience: How social media has changed what we value

Another Glass of “Pinot”: A tribute to the cat made famous by WordPress

Ever since making her first appearance on WordPress in my Freshly Pressed blog post, Pinot the cat has turned into an overnight sensation. For those of you who have yet to meet her, she is the opinionated, lazy and utterly adorable office assistant at Bennis Inc. In an attempt to document the crazy antics she … Continue reading Another Glass of “Pinot”: A tribute to the cat made famous by WordPress