How to Make the Media Care About Your Story

When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story

Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

A Guide to the Modern Press Release

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! With so many newspapers scaling … Continue reading A Guide to the Modern Press Release

A Guide to the Modern Press Release

With so many newspapers scaling back or going digital, the value and effectiveness of the traditional press release has become a bit of a mystery to us all.  This has left many businesses even more confused as to how they should communicate with the media when they feel they have something important to say. Is … Continue reading A Guide to the Modern Press Release

Every Day Is An Interview

For most people, a job interview is something you have to do only periodically throughout your career. It’s that nerve wracking moment where you’re sized up, asked ambiguous questions about your teamwork and professional skills and then ultimately judged as to whether what you’re offering is worth hiring. Even if you’re fortunate enough to snag … Continue reading Every Day Is An Interview