Common SEO Myths for Local Businesses (Guest Blog by Michael Hayes)

The following post comes to us from Michael Hayes, founder and CEO of Darby Hayes Consulting, a full service Internet Marketing agency based out of NYC. Common SEO Myths for Local Businesses SEO can be a tricky and sensitive subject, both for professional SEO practitioners and for local businesses. Due to the fact that there …

How Public Relations is different than Advertising

So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy. A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek …