Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?
Conference calls sound like a great idea. For a lot of reasons, in-person meetings just don’t work. People’s schedules and locations can make it virtually impossible to get together face-to-face. However, conference calls are far from a perfect solution. Having participated in countless conference calls, I can confirm that just about everything that happens in … Continue reading 7 Tips for Productive Conference Calls
Given the Memorial Day holiday, I think just about everyone is thinking about the fun summer activities that lie ahead. I know I am! This is why I got to thinking about my plan for the summer to ensure I enjoy my most favorite months of the year. It’s too easy to stay on the … Continue reading How I Plan to Gain More Free Time in the Summer Months
The dreaded business meeting. So often it starts with chitchat about the weather and then spins off into random discussions where no resolutions or courses of action are identified. Inevitably the meeting runs over its allotted time and all attendees leave wondering what was accomplished. There’s no follow-up and trying to find a date for […]
So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy. A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek … Continue reading How Public Relations is different than Advertising
It pains me to admit that my favorite season, summer, is coming to a close. As we look toward September and beyond, this can often appear to be a black hole of project deadlines, obligations and even more juggling of family activities. Somehow we need all of these things to fit into the same 24 … Continue reading How to Gear Up for Your Busy Season