Tips for Effectively Marketing Your New Business

Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business …

How to Use EAT to Outrank Your Competitors on Google

Simply put, Google is designed to give the most accurate results every time someone looks up something - anything, really. To ensure that this search engine powerhouse provides the best information possible, it introduces periodical algorithm updates. In turn, webmasters, bloggers, and marketers have to follow these changes if they wish not to lose their …

SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media …

How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The following guest post comes to us from Ryan Stewart, a digital marketing expert and the owner of Webris, a Boston based digital marketing agency. Be sure to visit his author’s bio below to learn more and connect. ———————————————————————————————— How to Use Keywords to Drive Traffic to Your Website As much as I hate marketing buzzwords, one …