The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy
Maybe you align with the job description of “I run a business.” You don’t have to be an entrepreneur or even a business owner to make this statement. You simply need to be in a place of authority within your business or organization where, for the most part, you are calling the shots. However, the … Continue reading 7 Signs Your Business is Running You
It’s T-minus three days until Turkey Day! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a happy (and indulgence-filled) time of year. I thought in order to get us excited for this special day, I’d focus this Monday’s blog on something that combines both public relations and entrepreneurship with … Continue reading If My Business was a Thanksgiving Table
Next month it will be 10 years since I graduated from Penn State University and next July, the public relations business I started at just 23 years old will turn 9 years old. These facts alone astound me. I recently told my husband, "Time is all fun and games until after 30...then 'it' gets real." … Continue reading PR Doesn’t Really Save Lives – Or Does It?
When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?
If you’re feeling overwhelmed by the thought of all the new strategies you think you need to implement into your business plan in 2018, I urge you to step back, take a breath and find a clear focus on what’s going to really make a difference in your business. You don’t have to do it … Continue reading 7 Public Relations Tactics You Need to Implement in 2018