It’s something you’ve likely told yourself often, “It’s just a crazy day…week…month. Once I get through this burst of busyness, I’ll move slower, relax a little, take it easy.” Insert whatever are your most common words of choice, but you get what I mean. This belief is a common lie we tell ourselves because we … Continue reading Are You Missing Out on the Dream Life You Already Have?
For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention
Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship
The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success
I'm an anxious person by nature. This began at a really young age for me. I was quite literally scared of the wind. At no older than six or seven years old, I remember agonizing every morning over the weather forecast where I would wait for the meteorologist to share the predicted miles per hour … Continue reading Managing Anxiety as an Entrepreneur and Business Owner
Last week I enjoyed a 5-day trip to Houston, Texas where I mixed equal parts of work and play. A client afforded me the opportunity to fly from a hot and humid Pennsylvania to a VERY hot and VERY humid Houston. (Houstonians, you have us beat hands-down!) Humidity Index aside, this trip was unique for … Continue reading Mixing Work with Pleasure – Tips for “making fun” of work trips
When asked, "What is the most important quality you want to find in another person?" You may first consider the context. Is this someone you're doing business with, working for, married to, or following under their leadership? It would appear that depending upon your relationship with a person, your view of their most important quality … Continue reading Integrity: The Single Most Important Quality in Business & Life
The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)