Top Things Every College Student Needs to Do Before Graduation

A few weeks ago I had the pleasure of working with some Penn State undergrads to mentor them on the steps they should take right now to better position themselves for a career in the field of communications. I will tell you that the post-graduation job hunt was rough when I was in school, and … Continue reading Top Things Every College Student Needs to Do Before Graduation

Declutter Your Life by Asking These 5 Questions

I have shared the numerous differences between my husband and me. Though we are both passionate entrepreneurs and collaborate on many different levels, one area of our lives where we often run into conflict is over clutter. I am the antithesis of clutter. It makes me anxious and unsettled when I am in a disorganized … Continue reading Declutter Your Life by Asking These 5 Questions

Best Practices for Internal Communication During a Crisis

We have touched upon the topic of crisis communication before, but there are many more aspects of this valuable area of PR we need to cover. While it may not be the most comfortable or pleasant topic to discuss, it's fundamentally important to your customers, employees and ultimately your brand. Crisis communication certainly includes how you communicate a consistent … Continue reading Best Practices for Internal Communication During a Crisis