The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

How to Plan a Virtual Press Event

If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event

How to Bring Media Attention to Your Place of Business

If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give your customers better insight into what you do and who you are. But how does a business attract media attention? If you're among the lucky few, the media might find … Continue reading How to Bring Media Attention to Your Place of Business

6 Ways to Grow Your Media Relationships

If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships

How to Promote Your Business Using Public Relations

So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new location. You want to get credit for your good work, but you’re not sure how to get anyone to pay attention. What can you do? The good news is there … Continue reading How to Promote Your Business Using Public Relations

5 Reasons Why Your Content is Turning Away Readers

Have you experienced this scenario? You write an article on a topic that should be exiting and relevant to your readers, but it doesn’t get the interactions you thought it would. The number of views are disappointing, there are little to no shares on social media and not a single person felt compelled enough to … Continue reading 5 Reasons Why Your Content is Turning Away Readers

7 Ways to Use a Press Release Beyond Pitching to Media

When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press worthy and you will earn a feature story, but more commonly it’s something that will never get picked up by the media. So now you have invested your time and … Continue reading 7 Ways to Use a Press Release Beyond Pitching to Media