There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why … Continue reading Reasons Why Your Website Visitors are Not Converting
Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business … Continue reading Tips for Effectively Marketing Your New Business
Destination Addiction is a real threat to our society. No, it's not the constant wanderlust of the seasoned traveler, though that is one form it may take. In actuality, the definition is far broader and far more relatable than you might imagine. Destination Addiction is the belief that happiness can be found only in a … Continue reading Destination Addiction: Always Striving, Never Arriving
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has the … Continue reading Struggling to Keep Up With Your Blog?
“Circling back…” “Just checking in with a friendly reminder…” “In case this ended up in spam…” Sound familiar? We’ve all had to send these types of replies to messages that have gone unanswered. I’m not talking about mass sales emails with a “spray and pray” strategy, but rather those person-to-person, important messages where a reply … Continue reading How to Get People to Respond to Your Emails
The following post comes to us from Jamie McBrien who has over 25 years of experience in organizational transformation, shared services, and outsourcing. Keep reading to learn from Jamie the pros and cons of taking the leap to outsource your brand's content. The marketing world is fast transitioning into the digital sphere and content creation. … Continue reading Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)
My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship
For anyone who has the goal of blogging regularly, you know it can be a real challenge to keep up with the demand for new content. Whether your blog is for professional or personal use, so many other obligations in life can pull you away from spending time with your thoughts. For me at least, … Continue reading Struggling to Keep Up With Your Blog?
This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)
If you’re a writer — of books, essays, scripts, blog posts, whatever — you’re familiar with the phenomenon: the blank screen, a looming deadline, and a sinking feeling in your gut that pairs poorly with the jug of coffee you drank earlier. If you know that rumble all too well: this post is for you. Maybe it’ll help you … Continue reading Overcoming Writer’s Block with Automatic Transcription
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