When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success
Last week I enjoyed a 5-day trip to Houston, Texas where I mixed equal parts of work and play. A client afforded me the opportunity to fly from a hot and humid Pennsylvania to a VERY hot and VERY humid Houston. (Houstonians, you have us beat hands-down!) Humidity Index aside, this trip was unique for … Continue reading Mixing Work with Pleasure – Tips for “making fun” of work trips
It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Being simply a "boss" is relatively straight forward. You sign paychecks, hire people, let them go, invest, take part in various operations to run your business, then go home and do it all again the next … Continue reading 6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)
Happy New Year’s Eve! Whether your plans to ring in the New Year are big and fancy or small and casual, at midnight tonight our clocks will all tick forward to 2019. While today is a day that we tend to start looking toward the future and planning for the New Year, there’s one more … Continue reading Top 10 Blog Posts on Life and Entrepreneurship in 2018
Tomorrow, December 18, I will turn 31 years old. Last year, as I entered this new decade of my life, I wrote about how I anticipated this new chapter to shift my entrepreneurial outlook and possibly my business model. Compared to 12 months ago, I would say things feel pretty similar. I was given some … Continue reading 31 Lessons from a 30-Something Entrepreneur
The following post comes to us from internet entrepreneur, Kevin Conner who is the founder of Broadbandsearch.net. In this blog, Kevin shares a wealth of experience related to starting and running an efficient business. How to Help Your Business Run More Efficiently Efficiency is the difference between a company that doesn’t make it past year … Continue reading How to Help Your Business Run More Efficiently (Contribution from Kevin Conner)
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?
As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself, when it comes to growth, it can be hard to figure out the right way to scale your business. After all, many people would … Continue reading How to Scale Your Business as a Sole Proprietor
While I was earning my degrees in public relations and communication from Penn State University, I was already putting these skills into practice for some of my first clients. It’s amazing to look back and realize that real businesses put their trust in a young student who had really just “book smart” PR skills, and … Continue reading Book Smart vs. Street Smart: What I’ve Learned about PR Outside the Classroom