About a week ago I was out for a morning run. This is pretty routine for me as I love starting my day with some form of physical activity. However, this particular run would be anything but a routine experience. About half way into my 10k, I tripped and fell just about face first onto … Continue reading What I Learned From My Accident
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
Most recently, I’ve been working with a client to interview their customers and collect information to create testimonial articles. Given my love for communications, I was intrigued by the project, but I had no idea just how much it would teach me about client relations. In the process of collecting 30 testimonials from clients who … Continue reading The Power of Collecting Client Testimonials
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! With so many newspapers scaling … Continue reading A Guide to the Modern Press Release
Have you ever found that the service your company provides is sometimes the very service it personally lacks? It's the same theory of "the cobbler's children have no shoes." As professionals, we often pour all of our talents and energy into serving our clients, that we forget to reserve a little to take care of … Continue reading Bennis Inc Has a New Website…And There’s Something In It For You!
Linkedin has become a powerful tool for promoting your blog and other articles you have written. I’ve personally seen how Linkedin pushes new visitors to my blog every day – more so than any other type of social media I use, even more than my website. But how exactly do you go about effectively marketing … Continue reading 7 Ways to Better Promote Your Blog on Linkedin
The influence of storytelling can be found in all aspects of our lives. First, think of how we are entertained. We watch television and movies, read books and surf social media. All of these components include storytelling in one way or another. Now think about how we mentally and emotionally connect with the world around … Continue reading The Art of Storytelling: Why This Tactic is so Valuable for Your Business