6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website

Mobile App Innovations Your Business Needs to Try

Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features. And if you don't provide these features, users will likely lose interest and not use your app. According to a study of the … Continue reading Mobile App Innovations Your Business Needs to Try

Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

TikTok is a social media app where you can make and post short videos. These videos can be of anything but are usually of people lip-syncing to songs or doing stunts. The app has been around for a few years, and it has since skyrocketed to extreme popularity. This is in part because celebrities have … Continue reading Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

How to Make the Media Care About Your Story

When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story

How Businesses Can Get Ready for the Post-Pandemic Economy

The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy

Tips for Consistent Blog Writing – How I never missed publishing a post in 10 years

For more than a decade, The Comm Entrepreneur blog has published a new post every Monday morning without disruption or delay. No vacation, holiday, maternity leave, or anything else has prevented me from sharing new and insightful ideas on my blog and promoting the content across my social media networks. I'm not a slave to … Continue reading Tips for Consistent Blog Writing – How I never missed publishing a post in 10 years

Life’s Meaning vs. Purpose: Giving Away Your Gift

Have you ever struggled with the question of whether what you're doing in life matters? Is how you're spending your hours moving you forward or making a difference? Have you ever felt the weight of worry or discontentment on your shoulders as you compare your accomplishments against others you see on social media or in … Continue reading Life’s Meaning vs. Purpose: Giving Away Your Gift

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

Shifting to a Virtual Sales Process

One of the most common themes right now among client needs is mapping out a strategy for how businesses can effectively shift to a virtual sales process. Depending upon the industry, this is not always an easy adjustment. Challenges range from a lack of connection and synergy with your clients, to situations where services must … Continue reading Shifting to a Virtual Sales Process

Tips for Planning a Successful Business Conference

Event planning is a complex and extremely detail-oriented field. People devote their whole careers to mastering the talent of bringing together well-executed and well-attended events from weddings, birthdays, and social celebrations, to conferences, conventions, and business meetings. And the extensive list goes on…and on. Throughout my career, I’ve had the pleasure (and sometimes the headache) … Continue reading Tips for Planning a Successful Business Conference