Avoid Making These 6 Mistakes With Your Holiday Promotions!

We are in the thick of the holiday season which means we are being bombarded by sales and promotions from every angle. Mailed flyers and magazines, emails and social media advertisements all contribute to the noise and whirlwind of the holiday season. If your business is planning to run a holiday sale, be sure to … Continue reading Avoid Making These 6 Mistakes With Your Holiday Promotions!

How Public Relations is different than Advertising

So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy. A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek … Continue reading How Public Relations is different than Advertising

The Do’s and Don’ts of Sending Holiday Messages to Clients

Holiday messages are a seasonal staple and an effective way to share your gratitude with those who have been a special part of your business and your life. You’ve likely been receiving these greetings in many forms over the past several weeks. They come to us by mail, e-mail, social media messages and more. Being … Continue reading The Do’s and Don’ts of Sending Holiday Messages to Clients