If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?
Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.