The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success
I'm an anxious person by nature. This began at a really young age for me. I was quite literally scared of the wind. At no older than six or seven years old, I remember agonizing every morning over the weather forecast where I would wait for the meteorologist to share the predicted miles per hour … Continue reading Managing Anxiety as an Entrepreneur and Business Owner
Last week I enjoyed a 5-day trip to Houston, Texas where I mixed equal parts of work and play. A client afforded me the opportunity to fly from a hot and humid Pennsylvania to a VERY hot and VERY humid Houston. (Houstonians, you have us beat hands-down!) Humidity Index aside, this trip was unique for … Continue reading Mixing Work with Pleasure – Tips for “making fun” of work trips
Small business owners need to consider various payments method for their customers. Read the Blog to know why to offer virtual payment options to customers.
Have you ever struggled with the question of whether what you're doing in life matters? Is how you're spending your hours moving you forward or making a difference? Have you ever felt the weight of worry or discontentment on your shoulders as you compare your accomplishments against others you see on social media or in … Continue reading Life’s Meaning vs. Purpose: Giving Away Your Gift
Building and maintaining good habits can provide our lives with a positive framework, but these habits don’t simply happen by chance. It’s pretty easy to fall into bad habits that impede life around the house. A happy routine can support a happy mood, so if we stick to positive routines around our homes, we stand … Continue reading Habits For A Happier Life At Home
Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy
Think for a moment, how would you finish this sentence? ”In America, I am free to ___________.” We could all quickly produce an arm's length list of the many things we feel free to do, be, accomplish each and every day all because of the land we call home. The items on this list would … Continue reading In America, I am free to…