So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand
It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?
If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give your customers better insight into what you do and who you are. But how does a business attract media attention? If you're among the lucky few, the media might find … Continue reading How to Bring Media Attention to Your Place of Business
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships
So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new location. You want to get credit for your good work, but you’re not sure how to get anyone to pay attention. What can you do? The good news is there … Continue reading How to Promote Your Business Using Public Relations
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?