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How to Give Customers What They Need, Not What They Want

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


How to Give Customers What They Need, Not What They WantWhether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need.

If you are lucky, these two areas overlap and you look like a hero as you deliver favorable results to your smiling clients. All is right in the world!

But sooner or later, after enough years in the business and after working with enough people, you will find yourself stuck between a rock and a hard place as you deal with clients who bring you ideas that you know are not going to help them achieve their goals.

Henry Ford alludes to this conflict in his quote, “If I had asked my customers what they wanted, they would have said a faster horse.” Often, customers are too close to their own business to see the bigger picture of what it really needs to get to the next level. They will ask for a bandage to fix a gaping wound, when really the underlying problem – and its solution – is much deeper.

So how do you gracefully persuade customers to accept your recommendations for what they need when this differs from what they want? Let’s take a look at five steps that will get you headed in the right direction.

Be kind, but honest when sharing your opinion and expertise

There is never a need to be rude or condescending when informing clients that you do not believe their ideas will achieve the results they desire. Remember, they have sought out your expertise because they want your input. Strive to build a relationship based upon kindness and honesty so that you are able to openly share your opinion and they are well received by your clients. The more your clients trust you and the more your track record of advice has panned out in their favor, the more likely they are to listen to your recommendations in the future.

Offer real examples backing up why something may not be in their best interest

Some clients will want to see proof as to why their idea is not good for their business. Do your research and offer real examples or statistics of other businesses that have used a similar idea or strategy only to have it yield less than desirable results. Another method is to back up your own ideas with research and examples. Don’t just tell your clients, show them why you and many others have found your idea to be of greater benefit.

Give them (only good) options from which they may choose

Give your clients a sense of control and involvement by presenting them with options from which they may choose. The key is to give them only options that will help achieve the same overarching goal. By controlling the options presented, you can help steer your clients toward only good decisions, whether they know it or not.

Get them excited about these options!

Your clients may come to you with a “bad” idea because another business did it (likely in a different industry, with different goals and a different budget) and it looked cool so now they want to do it too. They’re excited about it and for that reason alone it’s attractive. Use this “shiny object syndrome” to your benefit by turning your “better” options into other, shinier objects that catch their eye. Your excitement for these options will get them excited as well. Best of all, they should love that these ideas are new and different from what another business has already done. They will get to be among the first!

Offer praise and encouragement (even if it was your idea)

Finally, step off your soapbox, get down from your high horse and take a back seat to receiving the glory when your ideas deliver the results you’ve promised to your clients. All the credit you could want will make its way to you in the form of a nice paycheck. Until then, be a cheerleader for your client and offer praise and encouragement for their smart decisions that have helped them to achieve their goal.

How have you had to delicately steer your customers toward what they need, and not just what they want? Share your personal experience by commenting below!

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Posted by on June 5, 2017 in Business & Success

 

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The 4 Most Powerful Words You Can Ask Someone

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


The 4 Most Powerful Words You Can Ask Someone

Both in life and in business, we experience individual struggles that cause us stress, frustration, anger, embarrassment and overall contribute to one of those “really bad days.” What’s worse is that because these struggles are uniquely our own, we often feel like we are completely alone when it comes to overcoming them.

Feeling the need to internalize our bad days and the challenges they bring only feed the unhealthy cycle in which we forget to reach out to other people who appear to have hit a road bump. This brings me to the grand reveal of the four most powerful words we can ask someone today. And that is….

“How can I help?”

It’s deceptively simple and so obvious that it seems silly. When we see someone struggling or upset, we should ask how we can help. But, do we? I’ll be the first to admit I do not – at least not as often as I should. In 2015 I want that to change. I want to inspire you to also take the lead in transforming us back into a society who takes an interest in the health and well being of the people around us– not just an interest in their latest status update. Here is why this simple question is so powerful.

It forces us to let our guard down.

I know when I’m having a stressful day where I feel like my to-do list is a mile long and getting longer, I am too proud and too overwhelmed to stop and think of how someone else might help to lessen the load. From experience, when someone asks me “How can I help?” it’s such a welcome relief and feels just as good as a comforting hug.

I used to blow off this question because only I could perform many of my work related to-do’s, but I have since learned to think outside the box and find ways (like household chores, running an errand or offering a few hours of childcare) that people can help out regardless of their skill set or expertise.

It gives us a support system.

Asking this question is the most meaningful way in which you can express to someone that you’re there for them. It’s putting your money where your mouth is and actually offering to do something rather than simply saying “I’m here if you need something.”

No, take the initiative to ask someone what it is they need. By asking, not telling, you’re ready to assume the risk that they could need you to do something time consuming or undesirable. But it also makes us feel like we have a partner in all of this mess – and sometimes that is the only thing we really need.

It’s not condescending or judgmental.

The question “How can I help?” is simple, but perfectly phrased. Compare it to “Do you need help?” This variation can come across like a judgment that the person needs help for whatever it is they are going through. Give them the immediate acceptance of acknowledging it’s okay to need help and skip right to offering your hand. Especially if it’s an issue of pride, you won’t help the situation by first making them admit to needing help.

It eliminates our excuse to act like a martyr.

Most importantly, being asked “How can I help?” eliminates the temptation for us to feel sorry for ourselves and muddle in our own misery. Having someone standing in front of us with a hand to lift us up is the best way to make us grab a hold of our boot straps and pull them up high. Sometime we enjoy playing the martyr as a defense mechanism or because we want a reason to complain. This is neither healthy nor going to help us break the “bad day” cycle. Being asked “What can I do to help?” is a powerful way to make us stop feeling all alone and like no one cares – because someone does!

Who is someone you should ask “How can I help?” Reach out to them today and say these 4 simple words. Then share how the answer and the actions that resulted changed both of your lives!

 
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Posted by on February 6, 2017 in Business & Success, Life

 

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How to Give Customers What They Need, Not What They Want

How to Give Customers What They Need, Not What They WantWhether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need.

If you are lucky, these two areas overlap and you look like a hero as you deliver favorable results to your smiling clients. All is right in the world!

But sooner or later, after enough years in the business and after working with enough people, you will find yourself stuck between a rock and a hard place as you deal with clients who bring you ideas that you know are not going to help them achieve their goals.

Henry Ford alludes to this conflict in his quote, “If I had asked my customers what they wanted, they would have said a faster horse.” Often, customers are too close to their own business to see the bigger picture of what it really needs to get to the next level. They will ask for a bandage to fix a gaping wound, when really the underlying problem – and its solution – is much deeper.

So how do you gracefully persuade customers to accept your recommendations for what they need when this differs from what they want? Let’s take a look at five steps that will get you headed in the right direction.

Be kind, but honest when sharing your opinion and expertise

There is never a need to be rude or condescending when informing clients that you do not believe their ideas will achieve the results they desire. Remember, they have sought out your expertise because they want your input. Strive to build a relationship based upon kindness and honesty so that you are able to openly share your opinion and they are well received by your clients. The more your clients trust you and the more your track record of advice has panned out in their favor, the more likely they are to listen to your recommendations in the future.

Offer real examples backing up why something may not be in their best interest

Some clients will want to see proof as to why their idea is not good for their business. Do your research and offer real examples or statistics of other businesses that have used a similar idea or strategy only to have it yield less than desirable results. Another method is to back up your own ideas with research and examples. Don’t just tell your clients, show them why you and many others have found your idea to be of greater benefit.

Give them (only good) options from which they may choose

Give your clients a sense of control and involvement by presenting them with options from which they may choose. The key is to give them only options that will help achieve the same overarching goal. By controlling the options presented, you can help steer your clients toward only good decisions, whether they know it or not.

Get them excited about these options!

Your clients may come to you with a “bad” idea because another business did it (likely in a different industry, with different goals and a different budget) and it looked cool so now they want to do it too. They’re excited about it and for that reason alone it’s attractive. Use this “shiny object syndrome” to your benefit by turning your “better” options into other, shinier objects that catch their eye. Your excitement for these options will get them excited as well. Best of all, they should love that these ideas are new and different from what another business has already done. They will get to be among the first!

Offer praise and encouragement (even if it was your idea)

Finally, step off your soapbox, get down from your high horse and take a back seat to receiving the glory when your ideas deliver the results you’ve promised to your clients. All the credit you could want will make its way to you in the form of a nice paycheck. Until then, be a cheerleader for your client and offer praise and encouragement for their smart decisions that have helped them to achieve their goal.

How have you had to delicately steer your customers toward what they need, and not just what they want? Share your personal experience by commenting below!

 
6 Comments

Posted by on August 10, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , ,

The 4 Most Powerful Words You Can Ask Someone

The 4 Most Powerful Words You Can Ask Someone

Both in life and in business, we experience individual struggles that cause us stress, frustration, anger, embarrassment and overall contribute to one of those “really bad days.” What’s worse is that because these struggles are uniquely our own, we often feel like we are completely alone when it comes to overcoming them.

Feeling the need to internalize our bad days and the challenges they bring only feed the unhealthy cycle in which we forget to reach out to other people who appear to have hit a road bump. This brings me to the grand reveal of the four most powerful words we can ask someone today. And that is….

“How can I help?”

It’s deceptively simple and so obvious that it seems silly. When we see someone struggling or upset, we should ask how we can help. But, do we? I’ll be the first to admit I do not – at least not as often as I should. In 2015 I want that to change. I want to inspire you to also take the lead in transforming us back into a society who takes an interest in the health and well being of the people around us– not just an interest in their latest status update. Here is why this simple question is so powerful.

It forces us to let our guard down.

I know when I’m having a stressful day where I feel like my to-do list is a mile long and getting longer, I am too proud and too overwhelmed to stop and think of how someone else might help to lessen the load. From experience, when someone asks me “How can I help?” it’s such a welcome relief and feels just as good as a comforting hug.

I used to blow off this question because only I could perform many of my work related to-do’s, but I have since learned to think outside the box and find ways (like household chores, running an errand or offering a few hours of childcare) that people can help out regardless of their skill set or expertise.

It gives us a support system.

Asking this question is the most meaningful way in which you can express to someone that you’re there for them. It’s putting your money where your mouth is and actually offering to do something rather than simply saying “I’m here if you need something.”

No, take the initiative to ask someone what it is they need. By asking, not telling, you’re ready to assume the risk that they could need you to do something time consuming or undesirable. But it also makes us feel like we have a partner in all of this mess – and sometimes that is the only thing we really need.

It’s not condescending or judgmental.

The question “How can I help?” is simple, but perfectly phrased. Compare it to “Do you need help?” This variation can come across like a judgment that the person needs help for whatever it is they are going through. Give them the immediate acceptance of acknowledging it’s okay to need help and skip right to offering your hand. Especially if it’s an issue of pride, you won’t help the situation by first making them admit to needing help.

It eliminates our excuse to act like a martyr.

Most importantly, being asked “How can I help?” eliminates the temptation for us to feel sorry for ourselves and muddle in our own misery. Having someone standing in front of us with a hand to lift us up is the best way to make us grab a hold of our boot straps and pull them up high. Sometime we enjoy playing the martyr as a defense mechanism or because we want a reason to complain. This is neither healthy nor going to help us break the “bad day” cycle. Being asked “What can I do to help?” is a powerful way to make us stop feeling all alone and like no one cares – because someone does!

Who is someone you should ask “How can I help?” Reach out to them today and say these 4 simple words. Then share how the answer and the actions that resulted changed both of your lives!

 
5 Comments

Posted by on March 30, 2015 in Business & Success, Life

 

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The One Question Every Successful Entrepreneur Must Be Able to Answer

top three priorities

One of my favorite shows currently on TV right now is Shark Tank. It feeds my entrepreneurial spirit and ignites a lot of creative (and sometimes cooky) ideas that I could only wish to have the opportunity to present to this impressive audience of venture capitalists.

All that aside, the reason I really love watching this show is because of the pearls of wisdom these experienced entrepreneurs spout off that have inspired quite a few blog posts – this week being no exception. On an episode from a few weeks back, it was Barbara Corcoran who said “Never have I ever met a successful entrepreneur who is unable to answer this one question.”  The question?

“Tomorrow when you wake up and go into the office, what are your top three priorities?”

This question is deceivingly simple. Try answering it off the top of your head right now. When I tried to do the same, I knew I had the answers, but when put on the spot, I found it hard to quickly put these key priorities into succinct bullet points. This doesn’t mean I’m doomed to fail as an entrepreneur, but it did make me want to sit down and put some thought into my top three priorities right now. Should I ever “bump” into Barbara Corcoran, this would be my answer to her question:

1. Continue to build quality relationships with my existing clients

In the pursuit of new clients, I never want to take for granted the awesome ones I currently have. I’ve already put the effort into earning their business, building a relationship with them and becoming efficient at the tasks I do for them month after month. It is a valuable use of my time to keep these existing clients happy and on board because trying to replace them is far more costly.

2. Selectively target new clients

Once I devote the time to keeping my current clients engaged, I need to continually fill my pipeline with ideal prospective clients. I’m lucky to be in a position where I can be selective with the new clients I choose to take on. I know the size, industry and vision of companies I best serve and these are the ones in which I’ll devote my time to pursuing. Smaller clients or ones that don’t quite align with my services may still find me, and I’m happy to see how I can help, but they are not the ones that I will actively put my resources into pursuing.

3. Find ways to automate my tasks and become more efficient with my time

I’m a consultant and sole proprietor by design. This means I must carefully guard my time and find ways to be extremely efficient as I take on additional clients if I want to continue to enjoy the benefits of the 80/20 Principle. It is my goal to find ways to automate my tasks or become more efficient at completing them so that as I take on new clients, I’m not working more, I’m simply filling the bandwidth my efficiency has opened up.

Whatever your top three priorities are right now says a lot of about the current state of your business/career and your entrepreneurial style. Maybe they even point out some areas where you need to refocus. They should address your immediate needs, but also plan for future growth and strategic change. Having your top three priorities locked and loaded serves a purpose far greater than simply impressing someone who asks. They give you that laser focus each and every day that is at the core of every successful entrepreneur.

Are you able to easily answer this question? Share your personal top three priorities by commenting below!

 

 

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