When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?