Mobile App Innovations Your Business Needs to Try

Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features. And if you don't provide these features, users will likely lose interest and not use your app. According to a study of the … Continue reading Mobile App Innovations Your Business Needs to Try

5 Phrases That Destroy Business Relationships

When it comes to hiring a professional to fulfill a need for you, naturally we want to hire someone who we feel confident will meet both our needs and our budget. However, in our effort to communicate this, some common phrases have crept into our language that are less than favorable - and sometimes downright … Continue reading 5 Phrases That Destroy Business Relationships

Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

TikTok is a social media app where you can make and post short videos. These videos can be of anything but are usually of people lip-syncing to songs or doing stunts. The app has been around for a few years, and it has since skyrocketed to extreme popularity. This is in part because celebrities have … Continue reading Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

Knowing When to Say No to New Business

Our society has led us to believe that more is better. But really, the only true and consistent correlation is that more is more. What you choose to do with that "more" could result in benefits like business growth and extra income - but it could also bring stress, exhaustion, and frustration if the opportunity … Continue reading Knowing When to Say No to New Business

How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

How Businesses Can Get Ready for the Post-Pandemic Economy

The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy

The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines

5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If selling a product or service was as simple as meeting a need, businesses wouldn’t have to compete with better-designed websites, authentic brand identities, stronger SEO, … Continue reading 5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media … Continue reading SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)