The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media … Continue reading SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Customer expectations are starting to hit all-time highs with as much as 76 percent of consumers saying that it is easier than ever to take their business elsewhere. With those numbers bound to go up in the … Continue reading 4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The number of online stores running today is calculated in tens of millions, and counting, which only goes to show just how popular this particular industry has become over time. However, some companies and entrepreneurs alike are … Continue reading Moving Your Business to the Ecommerce World (Contribution from Keith Coppersmith)
When it comes to the relationship between Public Relations and advertising and how each impacts your business, they offer two contrasting, yet complementary opportunities. And when opportunity knocks - especially at two different doors - you are best to open both. As a business owner you know that nothing should function within its own silo. … Continue reading How Public Relations Makes Advertising More Effective
Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations
The following post comes to us from Gemma Reeves, a freelance writer and entrepreneur. Learn more about Gemma in her bio at the end of the article. Be sure to learn more about her business here. Quick Guide to Creating the Right Brand for Your Business Any entrepreneur will tell you that establishing and growing … Continue reading Quick Guide to Creating the Right Brand for Your Business (Guest Blog by Gemma Reeves)
We are in the thick of the holiday season which means we are being bombarded by sales and promotions from every angle. Mailed flyers and magazines, emails and social media advertisements all contribute to the noise and whirlwind of the holiday season. If your business is planning to run a holiday sale, be sure to … Continue reading Avoid Making These 6 Mistakes With Your Holiday Promotions!