SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media … Continue reading SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

Key Benefits of Hiring a Professional SEO Company to Handle Your Digital Marketing

Outsourcing can be scary. I’ve heard some horror stories of business owners who have outsourced very important tasks to the wrong types of companies. In contrast, I’ve also seen, how certain tasks can be outsourced with extraordinary results that simply could not be replicated in-house for anywhere near the same cost. My advice is to … Continue reading Key Benefits of Hiring a Professional SEO Company to Handle Your Digital Marketing

How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The following guest post comes to us from Ryan Stewart, a digital marketing expert and the owner of Webris, a Boston based digital marketing agency. Be sure to visit his author’s bio below to learn more and connect. ———————————————————————————————— How to Use Keywords to Drive Traffic to Your Website As much as I hate marketing buzzwords, one … Continue reading How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)

The Bennis Inc Blog is excited to host another guest author this week! Marcela De Vivo shares her insight on Search Engine Optimization and something we're most interested in--the top FREE resources for SEO! Be sure to share your thoughts and comments on this post to keep this important conversation going. To learn more about … Continue reading The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)