SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media … Continue reading SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

Many entrepreneurs that are new to digital marketing operate with limited budgets. To save up, some will probably choose not to invest in website design and optimization right from the start. However, they’re forgetting that 93% of online experiences begin with search engines. Having a solid website and optimizing it properly is key to your online visibility … Continue reading Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

Key Benefits of Hiring a Professional SEO Company to Handle Your Digital Marketing

Outsourcing can be scary. I’ve heard some horror stories of business owners who have outsourced very important tasks to the wrong types of companies. In contrast, I’ve also seen, how certain tasks can be outsourced with extraordinary results that simply could not be replicated in-house for anywhere near the same cost. My advice is to … Continue reading Key Benefits of Hiring a Professional SEO Company to Handle Your Digital Marketing

What Makes an SEO Company so Special for a Small Business (Contribution from Brittany Wolfe)

The following post comes to us from Brittany Wolfe, full-time blogger and professional writer. Brittany can be reached at brittanywolfenj@gmail.com.  SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers as to what makes an SEO firm so unique that the small … Continue reading What Makes an SEO Company so Special for a Small Business (Contribution from Brittany Wolfe)

The Best UX and SEO Practices for Your Multimedia Content

When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content

Common SEO Myths for Local Businesses (Guest Blog by Michael Hayes)

The following post comes to us from Michael Hayes, founder and CEO of Darby Hayes Consulting, a full service Internet Marketing agency based out of NYC. Common SEO Myths for Local Businesses SEO can be a tricky and sensitive subject, both for professional SEO practitioners and for local businesses. Due to the fact that there … Continue reading Common SEO Myths for Local Businesses (Guest Blog by Michael Hayes)

More Than Words: How Visual Content Improves Your Blog

Blog posts are one of the most popular and powerful ways to engage your audiences through online content. However it’s not enough to set up a blog, sit back and wait for your audience to flock to you. In order to grow a community of loyal readers, your blog needs more than just quality content. … Continue reading More Than Words: How Visual Content Improves Your Blog