Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the …

7 Reasons Why Writing Skills Are Essential for the Entrepreneur (Guest Contribution from Daniela McVicker)

This week's blog post comes to us from Daniela McVicker, blogger, seo specialist, and digital marketer. To learn more about Daniela, read her bio below. There is more to being an entrepreneur than presenting yourself as the owner of a business. The best way to achieve and maintain success is by showing excellence in as …

The Number One Solution to All Communication Problems

At the root of all communication problems, there is essentially one thing that goes wrong that snowballs into every scenario you may have encountered. Whether you’re trying to communicate with a toddler or a CEO, someone of a different culture or someone of a different political viewpoint, effective communication hinges upon one thing. And that …

Book Smart vs. Street Smart: What I’ve Learned about PR Outside the Classroom

While I was earning my degrees in public relations and communication from Penn State University, I was already putting these skills into practice for some of my first clients. It’s amazing to look back and realize that real businesses put their trust in a young student who had really just “book smart” PR skills, and …

Why Technology is Killing These 11 Essential Skills

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Technology is a help as …

4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally …

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making …

A Working Mom’s Guide for Achieving Work-Life Balance

This week's blog shares the personal perspective of Bennis Inc employee, Danielle Gouger. Danielle is our PR assistant and photographer and balances the unique challenges of life as a working mother. Learn more about Danielle here! A Working Mom’s Guide for Achieving Work-Life Balance As a newly single mom of a four-year-old spunky little girl, …

Why Technology is Killing These 11 Essential Skills

Technology is a help as much as it is a hindrance. While we have used countless forms of technology to fuel our efficiency, organization, communication with one another and the way we impact the world,  we have also lost some essential and valuable skills along the way. What skills have suffered? Mostly our people skills and soft skills, …

Moving Beyond the Time Sheet: Making Efficiency Part of Your Pricing

Several months ago I wrote about how to be smart and fair when pricing your services. This is a critical area for any business and also one which can be the most challenging. It’s hard to put a price on passion. We risk either under valuing our services or becoming too-consumed with our work and …