Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

Showing Up for What Matters: How to choose to be where it counts

Every day offers us countless ways to spend our time. From the moment we open our eyes in the morning, we are greeted with responsibilities, relationships, needs, and desires that all compete to be worthy of a fraction of the 24 hours we’re given to spend. We really should look at this as a bank … Continue reading Showing Up for What Matters: How to choose to be where it counts

When to Make Waves vs. When to Go with the Flow

Life presents us with a myriad of choices every day. This ranges from the minor and mundane (what will you eat for breakfast?) to ones that stand to significantly and permanently impact important aspects of life (how will you manage conflict in a relationship?). To carefully weigh every decision is not only exhausting but impossible. … Continue reading When to Make Waves vs. When to Go with the Flow

Unique Benefits of Choosing Solo Entrepreneurship

My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship

How to Be Your Own Best Executive Assistant

For many small business owners and entrepreneurs, it's fun to romanticize the idea of having an executive assistant who makes your personal and professional life seamless, comfortable, and organized. You know, like what you see in Hollywood movies where the CEO has someone who brings their preferred morning beverage to the office without having to … Continue reading How to Be Your Own Best Executive Assistant

Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The following post comes to us from Kat Buckley, digital communication and marketing professional with experience working with non-profits and start-ups. Keep reading to learn from Kat the tell-tale signs that budding entrepreneurs are ready to make the leap and turn their side hustle into a full-time career. Becoming your own boss is exhilarating and … Continue reading Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?

How Some of the Worst Jobs Have Made My Career Better

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has worked … Continue reading How Some of the Worst Jobs Have Made My Career Better

The Two Week Evaluation Every Entrepreneur Should Take

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! As an entrepreneur, the only … Continue reading The Two Week Evaluation Every Entrepreneur Should Take

Why Didn’t My Press Release Get Picked Up?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Whether we PR professionals want … Continue reading Why Didn’t My Press Release Get Picked Up?