How to Be Respectful of Other People’s Time

Time. It's the one commodity of which we cannot make more. There are some creative ways we can maximize the use of our time, protect it, and even outsource tasks on our to-do list to conserve our time for where we really want to spend it, but the fact of the matter remains. We cannot … Continue reading How to Be Respectful of Other People’s Time

The Modern Guide to Planning a Business Grand Opening Event

Spring is the season for new beginnings, and it certainly feels that way in the local, small business community. It’s a beautiful thing to see so many new businesses opening their door for a fresh start and with great hope for what this opportunity can blossom into! In my work as a public relations consultant … Continue reading The Modern Guide to Planning a Business Grand Opening Event

Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)

The following post comes to us from Jamie McBrien who has over 25 years of experience in organizational transformation, shared services, and outsourcing. Keep reading to learn from Jamie the pros and cons of taking the leap to outsource your brand's content. The marketing world is fast transitioning into the digital sphere and content creation. … Continue reading Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)

How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

34 Lessons from a 30-Something Entrepreneur

This past Saturday I turned 34. When I first entered my 30s, I wrote about how I anticipated this new chapter to shift my entrepreneurial outlook and possibly my business model. As a pause of celebration on my birthday this year, I spent some time reflecting upon whether these predictions have proven true or false. … Continue reading 34 Lessons from a 30-Something Entrepreneur

Revisiting “Entrepreneur at Age 30”

As much as I would like to claim today is my 30th birthday, I must offer the disclaimer that this post was originally published on December 18, 2017. So while this year, in T-minus 5 days, I will be celebrating my 34th birthday, I wanted to share an important blog post you may have missed … Continue reading Revisiting “Entrepreneur at Age 30”

Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

Showing Up for What Matters: How to choose to be where it counts

Every day offers us countless ways to spend our time. From the moment we open our eyes in the morning, we are greeted with responsibilities, relationships, needs, and desires that all compete to be worthy of a fraction of the 24 hours we’re given to spend. We really should look at this as a bank … Continue reading Showing Up for What Matters: How to choose to be where it counts

When to Make Waves vs. When to Go with the Flow

Life presents us with a myriad of choices every day. This ranges from the minor and mundane (what will you eat for breakfast?) to ones that stand to significantly and permanently impact important aspects of life (how will you manage conflict in a relationship?). To carefully weigh every decision is not only exhausting but impossible. … Continue reading When to Make Waves vs. When to Go with the Flow

Unique Benefits of Choosing Solo Entrepreneurship

My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship