How COVID Impacted My Business in 2020

2020 proved to be quite a disruptive year! During the onset of the pandemic, there were many unknowns. And many things still remain this way. The only real known was that big changes would take place as a result of COVID-19. As change tends to do, this caused a far-reaching ripple effect. I knew that … Continue reading How COVID Impacted My Business in 2020

How Some of the Worst Jobs Have Made My Career Better

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has worked … Continue reading How Some of the Worst Jobs Have Made My Career Better

5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Background vector created by rawpixel.com - http://www.freepik.com Modern businesses need to have an online presence in order to thrive and grow, and that means publishing amazing … Continue reading 5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

What My Family Thinks I Do for a Living – Part II

If you've been following along, you may have caught my most recent blog where I asked my husband to answer a series of questions to help describe to the world what he thinks I do for a living. The public relations field can be a bit abstract, particularly as technology and now virtual communications have … Continue reading What My Family Thinks I Do for a Living – Part II

What My Family Thinks I Do for a Living – Part I

I met my now-husband in May 2011 just before I took my entrepreneurial leap the following July. For almost 10 years, he has been with me as my business has evolved, he’s shared in my successes, and has provided a sounding board for advice. I’ve written other blogs on how we function together as dual … Continue reading What My Family Thinks I Do for a Living – Part I

The Two Week Evaluation Every Entrepreneur Should Take

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! As an entrepreneur, the only … Continue reading The Two Week Evaluation Every Entrepreneur Should Take

Awesome Blogging Tips from Experts

For most people, starting a blog is the easy part. However, making your blog stand out from the rest is where the real challenge lies. The power and popularity of blogging are no longer up for debate. Nowadays, a staggering 91% of businesses are using content marketing. In today’s modern world, many people are making … Continue reading Awesome Blogging Tips from Experts

Why Didn’t My Press Release Get Picked Up?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Whether we PR professionals want … Continue reading Why Didn’t My Press Release Get Picked Up?

How to Use EAT to Outrank Your Competitors on Google

Simply put, Google is designed to give the most accurate results every time someone looks up something - anything, really. To ensure that this search engine powerhouse provides the best information possible, it introduces periodical algorithm updates. In turn, webmasters, bloggers, and marketers have to follow these changes if they wish not to lose their … Continue reading How to Use EAT to Outrank Your Competitors on Google

Getting Paid to Make Decisions

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! The other night I was … Continue reading Getting Paid to Make Decisions