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Why Didn’t My Press Release Get Picked Up?

Upset disappointed young businessman sitting with hands on head

Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of press releases that cross their desk each and every day ensures that only a fraction will receive review, and an even fewer number will be published in some capacity.

But don’t despair! Rarely is an ignored press release a direct reflection on your business or your media relations skills. Rather it could be any number of possible circumstances. Take a look:

It wasn’t really news.

The hard truth is that you’re likely to think everything your organization does is newsworthy because, well, it involves you. It can sometimes require taking a step back and role playing a reporter to determine whether or not something is worthy of media attention. Just because it’s not a good fit for the media, doesn’t mean you can’t promote it in other ways. Utilize your website, blog, social media, and newsletter to tell your story.

It was overly promotional.

Be sure to learn the best practices of writing a press release. Your headline can make or break your chances of getting picked-up. If you start off overly promotional, with a heavy focus on your business or brand, this is a huge red flag to a reporter that this isn’t a helpful “news hint,” it’s a PR tactic. As much as a client may want to see their name in the title, explain to them that this isn’t the best media-bait.

You’ve used this angle, again and again.

Is your strategy to, every month, announce the new businesses to whom you’ve sold services or goods? The first time you do this is the best chance you’ll have at gaining media attention. Every press release after that is beating a dead horse, in the eyes of the media. Reserve this angle for a truly noteworthy client, or present your new client information in a unique way. It’s easy for the media to spot a template press release which will quickly get you tossed in the “no” file.

It got stuck in spam.

There are major benefits to using an email platform like Mail Chimp or Constant Contact to send out your press releases. However, they can increase your chances of getting you sent to a spam folder. I’ve had my own clients’ emails skip my inbox and head straight for the spam folder, even after I marked previous messages from the same sender as “not spam.” The bottom line is to track your analytics, as these email platforms allow you to do. If it seems like a low percentage of contacts are opening your email, it may be due to their spam filters.

It was poorly written.

Another hard truth is that your press release may been poorly written to a point that your media contacts couldn’t see the value in the information you were sharing. I again reference the best practices of press releases to ensure you have the greatest advantage of getting picked up. You need to write to the media’s preference, not your own. Learn to embrace AP style!

You relied solely on a “Wire” for distribution.

You are likely familiar with PR wire services such as PRWeb, PR Newswire, and Business Wire. I have yet to have a client truly benefit from any pick-ups received from such services. I believe the value lies in personal contact, not some syndication service. Even if you’re hitting a list of several hundred media contacts, you are far more able to personalize your messaging and track their engagement from traditional email. Don’t waste your time or money!

You gave up too soon.

Finally, and most importantly, you may have just given up too soon. I have yet to receive a single complaint from a member of the media for sending out the same press release twice, each with a unique headline. Sometimes you hit them on a busy news day when they just don’t have the capacity to cover your story. A few days later might be the perfect timing for when they need a story like yours. Try and try and again – but two times is the perfect number. Anything more than that could work against you.

Most importantly, don’t drive yourself crazy over-analyzing the reasons your press release may have been overlooked – and don’t stop trying! Tomorrow is another news day.

Can you empathize with this experience? Join in the conversation by leaving a comment.

 

 
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Posted by on May 15, 2017 in Business & Success, Life

 

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10 Quotes That Have Helped Shape My Life: Part II

Last week, Bennis Inc’s PR Assistant and Photographer, Danielle Gouger shared the 10 quotes that have helped shape her life. These words of wisdom inspired Bennis Inc’s Owner, Stephanie Shirley to share her own list this week. Take a read and get inspired to make this your best week yet!


10 Quotes That Have Helped Shape My Life 210 Quotes That Have Helped Shape My Life

Part II

Last week, I felt so inspired after reading Danielle’s list of 10 quotes that have helped shape her life, that I had to also get in on the action! Here’s my own list of quotes that I have compiled and carried with me from as early as childhood. Some are light and fun, others are heavy and thought-provoking, but they have all shaped my life in some way. What quotes have shaped yours?

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.” ~Unknown

I have been fortunate to already experience some of the benefits of entrepreneurship, but it’s not without some extremely hard and busy days. This quote reminds me of why those days are so worth it.

“The reason we struggle with insecurities is because we compare our behind-the-scenes with everyone else’s highlight reel.” ~Steven Furtick

I think many of us can relate to this quote, especially as it pertains to social media. This reminds me to not judge, assume or envy someone else’s journey.

“You have not lived a perfect day, even though you have earned your money, unless you have done something for someone who will never be able to repay you.” ~Ruth Smeltzer

Sharing your skills and talent with someone, especially without the expectation to be paid back, is truly fulfilling.

The Price of anything is the amount of life you exchange for it.” ~Henry David Thoreau

How simple and how true! This quote reminds me to value my time and not waste it on things I don’t love doing.

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” ~Matthew 6:34 NIV

I have many bible versus that I look to for inspiration, but this is one that has come into my life time and time again. It’s a great reminder to take things one day at a time.

“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” ~Margaret Thatcher

As much as I sometimes wish to have less to do in a day, I am far more satisfied when I stay busy and productive.

“Live in such a way that if someone spoke badly about you, no one would believe it.” ~Unknown

This quote is so wise! You need not worry about what other people say about you, so long as you keep a good reputation that speaks for itself.

“Some people feel the rain, others just get wet.” ~Bob Marley

I have one vivid memory of playing in the rain with my son. I truly felt the rain that day, not just wet. I have loved this quote ever since.

“A society grows great when old men plant trees whose shade they know they shall never sit in.” ~Greek Proverb

This quote reminds me that as much as PR focuses on the “what’s in it for me,” it’s so important to do things in life that are simply for others.

The best way out is always through.” ~Robert Frost

This quote is the great finisher to my list. I have learned, especially through some of the hardest days, that the best way to get through these moments it to keep moving forward.

 Feeling inspired to create your own top 10 list? Share a few of your favorite quotes with us by commenting below!

 
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Posted by on September 26, 2016 in Life

 

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10 Quotes That Have Helped Shape My Life

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


10 Quotes That Have Helped Shape My Life

10 Quotes That Have Helped Shape My Life

We have all stumbled upon a quote that seems to speak to our soul. It’s an inspiring, emotional and enlightening moment when you can read someone else’s words and feel like they are speaking directly to you and your situation. Best of all, some of the most powerful quotes come from people who you’d never expect to share such pearls of wisdom, making a good quote that much more of a treasure to find.

Now that you’re hopefully feeling a little inspired to read some famous words, here’s my list of the top 10 quotes that have helped to shape my life. Have they helped to shape yours, too?

“Live as if you were to die tomorrow. Learn as if you were to live forever.” Mahatma Gandhi

This is probably the most motivating quote that has inspired me to pursue my dreams. Knowing that tomorrow is never a guarantee pushes me to want to live every day to the fullest.

“Life is what happens when you’re busy making other plans.” ~ John Lennon

This is a great quote that my mom always said to me growing up, as she happened to be a Beatles fan. Her message to me was to stop worrying about what everyone else is doing and instead focus on my own path in life.

“Keep calm and carry on.” ~ Winston Churchill

I have struggled with anxiety and often would get overwhelmed and stressed out over the little things in life. Telling myself this quote everyday really helps me get through the tough times and helps me not to sweat over the small stuff.

“Never give in and never give up.” ~ Hubert H. Humphrey

I have always been a resilient person and I believe this quote sums that up for me. To never allow anything to keep you down and to remember to always pick yourself back up in life.

“Think of all the beauty still left around you and be happy.” ~ Anne Frank

The compassion in this quote is really in the author who wrote it. As a fan of reading the Anne Frank Diaries in grade school, you really can’t help but be inspired by her courage.

“All our dreams can come true, if we have the courage to pursue them.” ~ Walt Disney

As a dreamer by nature, this quote has a special place in my heart. It is with this saying that I have the courage to pursue my dreams.

“Treat Others How You Want to Be Treated” ~ Author Unknown

This is a quote I always heard my parents tell me growing up as a kid. It is one of those life lessons that, now being a mom, I get to instill in my child.

“The way I see it, if you want the rainbow, you gotta put up with the rain.” ~ Dolly Parton

I absolutely adore this quote, as I grew up listening to country music. This is one of the first quotes that really made me think about its meaning, but once I understood the validity of it, I use it on a weekly basis.

“Life is like a camera. Focus on what’s important. Capture the good times. And if things don’t work out, just take another shot.” ~Ziad K. Abdelnour

This is probably one of my all-time favorite quotes given my passion for photography. It is definitely a creative and meaningful statement.

“Knowing yourself is the beginning of all wisdom.” ~Aristotle

I am only recently discovering the profoundness of this famous quote, as it has taken me years to really get to know myself. I am still learning and growing as a person!

Is one of these 10 quotes your absolute favorite? Or do you have another to share? Let us know by commenting below!

 
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Posted by on September 19, 2016 in Guest Blogger, Life

 

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Parenthood: Adjusting to the Ever-Changing “New Normal”

On August 4, 2012, my definition of family changed. Newly married, my family became me, my husband and one particularly ornery cat. We worked to re-establish our daily routines as we learned each other’s habits and quirks. Our staggered steps turned into a beautiful dance and eventually I couldn’t remember what life was like before it was “us.” This was a precious, but fleeting moment in our lives as my definition of family soon changed…again.

On May 11, 2013, I held my baby boy in my arms for the first time. For most of the world, nothing had really changed. But for me, nothing would ever be the same. I mean that truly in all aspects of life. I’m not too proud to admit that parenthood was (and is) like being stripped of everything normal and familiar and launched into a new world where all the skills I had relied upon to be successful up until this point became completely irrelevant. Those first few months, I felt just as lost and overwhelmed as a newborn – oh the irony in that!

This new, little family struggled to again establish our beautiful dance around one another. Just when we overcame one hurdle (yay, he’s sleeping through the night), another popped up in its place (what child cuts fourth teeth at once). With every milestone, we established a “new normal.” Date nights turned into Friday evenings spent at the park, romantic dinners were brought home in a takeout box and bedtime was rarely after 8:30pm – for anyone in the house.

As a creature of habit, I loved every routine we have had as a family – because it was familiar and it was ours. It was never too long until we again had to pivot into a new normal. Travel schedules, illnesses, moving into a new home and changing seasons all brought about necessary change to which we adjusted.

And another big adjustment is right around the corner…

In no more than a few weeks (I’d like to think a few days), we will welcome another bundle of joy into our home and our routine. Our new normal will shift again…substantially. I waver between moments of excitement for this change in our lives and moments where I question our sanity for opting into another momentous challenge. Our family’s current routine is nice. It’s safe and it’s predictable. We have established a pretty beautiful dance – yes, a dance that includes meltdowns, potty training and comprise, but a beautiful dance indeed.

Luckily life gives us a nine months heads up that such a change is about to happen. Not many other circumstances in life afford us such preparation, nor do they promise such joy. As I struggle to fit as much as I can into every day leading up to the birth of our second son, I have found that life has a wonderful, and at times, frustrating way of slowing us down to absorb what we might otherwise miss.

The past few weekends, our little family has enjoyed more undivided time together than I can recall in recent history. I captured a picture that will forever define our current normal – as it is right now, but will never be again. As much as I never want to leave this moment, life has taught me again and again that the new normal that lies ahead is the best one yet.

Whether you are a new or veteran parent, can you relate to the ongoing struggle of adjusting to the “new normal?” Share a personal story or piece of wisdom!

Our “normal”…for now.

 
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Posted by on February 3, 2016 in Learning, Life

 

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The Art of Storytelling: Why This Tactic is so Valuable for Your Business

storytelling

The influence of storytelling can be found in all aspects of our lives. First, think of how we are entertained. We watch television and movies, read books and surf social media. All of these components include storytelling in one way or another. Now think about how we mentally and emotionally connect with the world around us. We share our day’s events with our friends by recounting them through a story. We read news stories in print and on the web. And we reminisce about old memories through stories that evoke every emotion imaginable.

Do you now see why storytelling is such an essential – and powerful – means to communicating a message? It’s important to remember that storytelling is anything but new. Before civilization knew how to write, we told stories as our only way of learning and passing along knowledge to one another. In fact, a good story teller was among the most respected and revered people in a community!

Before I turn this into a history lesson, I’ll finish with one thought. While our label for the modern day “storyteller” has many names, the gifted storytellers among us still rise to the top as charismatic and effective communicators. They are deemed likeable, influential and wise. There are several things we can all learn from these storytellers and apply toward our own business communications. Here are 5 ways to incorporate storytelling into your public relations and marketing efforts:

  1. Give the sweet and condensed version

People don’t want to read the next great American novel when learning about your business. They would much prefer the Reader’s Digest version that highlights the most interesting, impressive and important details, while skimming over the things that are basic and obvious. Say what you need to say in the fewest words possible and carefully select those words to have the greatest impact. The “less is more” theory absolutely holds true to your marketing content. Rarely will people spend more than 7 seconds trying to understand your message if it is not clear. Keep it simple and keep their attention!

  1. Call upon personal experiences

Bring the characters of your story to life by sharing their personal experiences – both triumphs and failures. This adds that “human element” that allows your audience to connect with your story on a deeper level. Another strategy is to write the story in first person, allowing people to hear your voice and associate you as the storyteller – not some anonymous third party. Not only does this add credibility, but it shows you are involved with your business on a very personal level and your customers can expect this same level of personal attention.

  1. Focus on evoking one emotion

So often business owners want to describe their services with numbers, statistics and cold, hard facts. People don’t connect with – or remember – this approach. Instead, people remember only how you made them feel. Take control of the emotions you evoke with your storytelling by thinking strategically and planning your content appropriately. Most importantly, select just one emotion and focus the details of your story on this emotion. For some industries, humor is the most effective. For other industries it’s pity or fear. And the list goes on and on. Do your market research to see what your target audience receives well and use this as the theme that brings your entire story together.

  1. Don’t make yourself the hero

In many cases, you as the business owner will play a role in your story. You can certainly be a character, but avoid making yourself the hero. Instead, focus on the people or the lesson. Speak directly to your target audience with your story by making it conversational and asking rhetorical questions. Or focus on teaching them a valuable life lesson by sharing your struggles as well as your successes as inspiration for what they might achieve. While you might very well be the hero of your story, take a backstage role and let your audience bask in the lime light.

  1. Remember your audience

Finally and most importantly, remember to whom you are telling your story. Sure, you are speaking to people, but what kind of people? Get inside their minds and figure out what makes them tick. Maybe they are tech-minded, science geeks. Speak their language! Don’t try to appeal to them with romantic, flowery language. It won’t work. For any type of marketing, you need to understand your target audience. Apply this knowledge toward how you shape your story.

Now that you have 5 strategies to keep in mind when crafting your own business’s story – take it and run with it! Tell a story that sets you apart from your competition. Tell a story that makes you relatable and likeable. Tell a story that inspires people that they can also achieve success against all odds. Let’s continue this beautiful tradition of storytelling and respect it with stories that are worth remembering for a lifetime!

How have you benefitted from the art of storytelling in your own business or personal life? Share your experiences by commenting below!

 
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Posted by on September 29, 2014 in Business & Success, Life

 

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Special Post: Re-Living The Wedding Of Our Dreams

It’s not often that I delve too deep into my personal life on my blog, but as many of you may recall I’ve shared several key moments of my engagement and wedding that both took place in 2012. The profound impact these milestones have had on my life was simply too big not to share with you in some way. And so I want to now share with you the full story of my happy ending. The story of how I met Scott, his creative engagement and our fairytale wedding were all beautifully captured by the talented Dream Weddings TV crew and aired live on our NBC affiliate on Sunday, February 10, 2013. Words alone can’t express how grateful we are to our vendors and generous family and friends who all shared a role in making this possible for us. And as for all the creative details and special touches, I’ll let the video tell the story!

Whether you’re also planning a wedding or are just looking for some creative inspiration, please check out these wonderful businesses and individuals who helped to create our beautiful day!

Baldy Beard Brew – Signature beer creation, “The Dirty Shirley”

This nano-brewery is the next big thing to hit beer! Not only do they create a delicious product, they deliver it with a big dose of personality and humor. We had a great time getting to know the Baldy Beard guys as we brewed our own beer for our wedding. And now I’d love to help them reach their dream of opening their own brewery in York, PA–consider supporting their Kick Starter Campaign here! #DrinkWithFriends

CARMINA-CRISTINA Professional Makeup – Bridal makeup

A fabulous friend and an even more fabulous professional makeup artist! Carmina created a wedding look for me that I could have only dreamed of. And with the rain–her expert products and techniques were a day-saver. Her international background and training really shines through her work. I still use her products and techniques almost daily.

Dennis Baker Photography – Engagement and wedding photography

The day’s rain made no easy task of capturing the stunning wedding photos that Dennis did. It takes a truly talented professional to work under such extreme circumstances, organize a wedding party of almost 20 people and keep posed photos to just an hour. Not more than a day after we said “I do” our wedding photos were already uploaded and ready for viewing!

Dream Weddings – Filming and TV production

We feel truly lucky to have had the opportunity to work with the Dream Weddings TV crew. They were just as excited about our love story and our wedding plans as we were and their enthusiasm helped to make the whole planning experience that much more special. Be sure to check out their site where you can watch episodes from all their seasons! Also–a big shout out goes to host Martine Cajas who also runs House of Clarendon, the premiere cakery based in Lancaster, PA

Flowers by JDK – Wedding flowers

The professionals at JDK rose to the challenge of a tight floral budget and a big wedding! All we gave them was a color scheme and described the feel of our wedding and they did the rest to be sure our bouquets, centerpieces and accents were anything but expected or ordinary!

Hess Tent Rentals – Tent and dance floor rentals

When you’re planning an outdoor August wedding, you have to plan for heat and rain (and we experienced both in extremes). This is why we were so lucky to have a huge tent big enough to accommodate “Plan B” and the professionals of Hess Tent Rentals to work with us up to the last minute to see that we were covered–literally.

JoS A. Bank – Groomsmen suits

Among the most common groomsman complaint for a wedding is spending a good amount of money on renting a tux that you’ll never see or get to use again. With the help of a very generous contact at the JoS A. Bank store in State College, PA, we were able to get our groomsmen (and almost every man in our families) a top of the line suit for under the price of a tux rental. It’s worth thinking outside the box here! Though I may not get to wear my wedding dress at any upcoming occasion I can think of, Scott has gotten a ton of use out of his wedding suit in just the past 6 months.

Lavon Films – Wedding videography

Derek and his crew put some major hours into our wedding filming and editing. The pressure of capturing every intimate moment from a wedding is a lot to manage, but they made it look like it’s what they were born to do (and maybe because it is)! Thrown into the midst of tears, rain and last minute changes in plans – they somehow turned this footage into only peaceful and happy memories on film!

MixedUp Productions – Wedding ceremony and reception music

There’s no doubt that music can make or break the mood of any event – and for a wedding the stakes are even higher. Damian from MixedUp Productions rose to the occasion with a perfect blend of music to match our ceremony, cocktail hour, dinner and dancing late into the night. Owner, Mike Miller also made a guest appearance at the end to add a very personal touch!

Mountz Jewelers – Engagement and wedding rings

I won’t deny that when I get a particular vision for what I want, it’s hard to settle for anything else. Lucky for me (and especially Scott) we had the perfect hometown jeweler to meet our every request. From a custom built engagement ring where Scott got to hand-select the diamond, to a one-of-a-kind wedding band designed to perfectly match it’s unique shape–Mountz provided our sparkle.

Salon Evolve – Bridal hair

You can’t beat the convenience of a salon that’s located within walking distance from your front door. But more than location made this the perfect fit for our wedding party. Owner, Dana met our every (even last minute) request and his stylists quickly and beautifully styled our hair to exact specifications. There was no stress, no drama and more than enough time to even enjoy some wine before the ceremony!

7 Layer Designs – Custom created wedding invitations

Owner, Jess is one talented lady! She had no problem offering me a ton of options for custom-designed wedding invitations that were anything but “out of the box.” I wanted the invites to match our style, our wedding colors and to stay within a tight budget. Jess hand-stamped, cut and folded nearly 200 invites and helped me get them out well before the 6-week time frame (even with wax sealing involved)!

Tara’s Bridal – Wedding dress

My wedding dress buying experience would have been very different had I not been recommended to Tara’s Bridal shop in Camp Hill, PA. They only sell samples and there’s usually just one of each dress, so unique and couture is their specialty. But what really made my first dress stop also my last, was that the prices start as low as $300 – making high-quality wedding dresses extremely accessible for every bride and budget. I don’t want to think about what I would have paid elsewhere for a much lesser dress…

The Harrisburg Senators – Rehearsal dinner reception

As we mentioned in the Dream Wedding video, so much of our wedding was about relationships. Scott’s special relationship with the Harrisburg Senators baseball team allowed us a very unique rehearsal dinner where we rented a suite in the stadium. Guests enjoyed some upscale ballpark food, baseball, fireworks and Scott throwing out the first pitch!

Weddings by JDK – Food, rentals and event coordination

Amanda and Steve with JDK were our heaven-sent helpers who worked tirelessly to create our dream wedding while staying within our very real budget. It helps when your friends are also talented professionals who work for the premiere catering/wedding company in Harrisburg! JDK handled everything from design, event rentals, menu creation and flower coordination to day-of event set-up and all the clean-up afterward. Let’s just say it takes a dedicated army to pull off that type of work!

Weddings by Paul V – Engagement photography

Paul is an extremely talented photographer based in the Harrisburg, PA area. His work is found in a ton of trendy publications and he can also be found snapping shots of downtown night life on the weekends. We were so lucky to have Paul’s talent capture the exact setting of our engagement at 4 different locations along the riverfront of Harrisburg.

 
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Posted by on February 22, 2013 in Life

 

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Our Perfectly Imperfect Wedding

Just a little over one year ago I wrote an article entitled, “When You Don’t Plan Everything, Everything Goes As Planned.” I regarded this as one of the most insightful thoughts I had stumbled upon in a long time. It was a great turning point for a self-proclaimed perfectionist and I felt a release from all the pressure trying to control everything this brought about. But in the months since that post, I experienced some big (and wonderful) life changes that really put this mindset to the test. A monumental event like a wedding is something you HAVE to plan for. And there’s an entire industry of vendors who are supported by this very fact. But today I don’t want to share with you the 7 months of planning and prepping that led up to my wedding day, instead I want to share with you the even more important fact that over half a year of planning in no way means everything – or anything – will go as planned.

When It Rains…It POURS.

From the moment we decided on an outdoor venue, I knew there would always be one aspect of the wedding I couldn’t plan – the weather. Back in January, what more could we do than check the Farmer’s Almanac and naively say, “Oh how could it be that bad?” We had countless sunny days throughout spring and early summer until we hit late July. The thunderstorms would hit every afternoon but blow over relatively fast. Still we were optimistic. Whether it was a circling tropical storm or the most comically bad luck, August 4th produced some of the heaviest rainfall we had in a long time. From 11am until 2:30pm the rain flooded the streets and came down in every direction imaginable. Our entire event crew was left scrambling on the farm (our outdoor wedding venue) trying to batten the hatches and save what they could of the items that had already been setup.

It was bad, but the day was young. I still had faith it would blow over and all would be fine for our 5pm ceremony….

The rain continued with a second storm hitting around 2pm. There was too much mud to even get down the driveway of the farm. Scott and I had planned all of our photos before the wedding and I was to meet him in the grove for our “First Look.” There he stood in the pouring raining, waiting almost an hour for me to arrive. Separated from each other all day, we were both nervous, uncertain about the weather and sad for how the other must be feeling right now. I wanted nothing more than to see him and know that everything was going to be okay. This may not have been the wedding we planned, but it was our wedding to make the best of.

Finally the rain went from pouring to drizzling and with the help of my family and multiple umbrellas, I made my way to Scott. With a complete disregard for the cameras and film crew around us, Scott and I fell into an embrace and sobbed into each others’ arms with the relief that we had each other – and nothing, not even rain, could stop us from getting married today. Looking at our “First Look” photos now, they are some of the most genuine snapshots of love and happiness. Had the emotions of the day been any lighter, I know we wouldn’t have such vivid memories from that very special moment.

Wedding First Look

The Outdoor Wedding That Almost Wasn’t.

With the ocean’s worth of rain that had just fallen down and yet another storm on the radar, our wedding planner said that everything would have to be moved under the tent. Our ceremony, our cocktail hour, even our dancing that was supposed to be under the stars would all be shoved under a tent only big enough for our dinner tables. At that point my plans for the day had already been shattered and my emotions shot so what more could be shocking at this point?

The bridal party left the farm to stay hidden from guests and to freshen up. Returning to the farm right before the ceremony, the skies had lightened and our guests were being seated in the chairs outside – we were having an outdoor wedding after all! I saw so many familiar faces of friends and loved ones, who despite the mud and the earlier rain, were thrilled to be there and to see us get married. My heart had never felt fuller.

wedding ceremony

A Dry Wedding?

Given the day’s earlier events, nothing about our wedding should have been dry. But then again nothing about our wedding seemed to be predictable whatsoever. Our event planner told us that the quantities of beer and wine we thought we delivered weren’t all accounted for. We were short 5 cases! It was only cocktail hour and already we were running out. We still have no idea where the alcohol accounting went awry, but at that time we just knew we had to fix it fast. The event crew ran out for us and purchased what we needed. The rest of the night, finding a dry cup was about as rare as finding a dry eye. We have enough leftover to throw a pretty nice New Year’s Eve Party too!

First Dance Follies.

Partly for our wedding and partly for a fun hobby, Scott and I took dance lessons a few months back. We learned all the steps to the basic dances that would help us to look just a bit more polished on our big day. As most weddings do, the bridal party is announced before the bride and groom go into their first dance. Scott and I decided to get a little creative and he picked me up to carry me into the tent. Before the lift, he stepped on the train of my dress which had been bustled to tuck up neatly out of my way and he ripped the bustle right out! No, this doesn’t mean any extra skin was showing and thank goodness the only thing that ripped was the small stitch keeping the bustle pinned up, but the train swung loose through our entire dance. At first this wasn’t too bad, but with every turn or dip, the train would get caught under one of our feet – producing a really awkward step-hop sort of first dance routine. Again…not at all what we had planned!

With this all occurring before dinner, we had at least another 5 hours of celebration before us. As much as we could have been focusing on what else would go wrong on our wedding day, we were instead living in the moment and enjoying the first party we hosted as Mr. and Mrs.

wedding dress train first dance

Holding the train throughout our first dance

Our Dream Wedding: Act II.

With every passing hour, the skies lightened and there wasn’t another single drop of rain. We actually had quite a few guests tell us how lucky we were to have the weather we did. All they knew was that the day’s rain had made for a pleasant and cool evening. It seemed the rest of our wedding was going to be carefree and enjoyable, but I still couldn’t come to terms with the fact that our guests would never experience the outdoor lounge area and dance floor under the stars that had been my most exciting part of the reception design.

Off in the distant grove area, I started to see the event crew move a few cocktail tables, then a bar, then the couches came out – it looked like a glowing after-party just beckoning you to join in. Scott and I were able to see the finished area before any of the guests came over from the tent. It was spectacular! There were chandeliers in the trees, blue lights illuminating the trunks and 2 lounge areas that created a fun and festive atmosphere completely separate from the rest of the traditional touches of our wedding. As guests curiously made their way from the tent, Scott and I enjoyed a (second) first dance all our own. My broken bustle had been repined and nothing stood in our way from taking in this perfectly imperfect moment….no rain, no stress, no disasters….just us.

grove ceremony reception area

While this may not have been the wedding I planned for, it was absolutely the wedding I always wanted and it wouldn’t have been possible without our talented (and tireless) wedding vendors:

…and of course of loving and supportive family and friends!

 
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Posted by on August 13, 2012 in Life

 

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