When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story
It’s something you’ve likely told yourself often, “It’s just a crazy day…week…month. Once I get through this burst of busyness, I’ll move slower, relax a little, take it easy.” Insert whatever are your most common words of choice, but you get what I mean. This belief is a common lie we tell ourselves because we … Continue reading Are You Missing Out on the Dream Life You Already Have?
It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?
(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)
T'was the Morning of Christmas (As retold by a mom and entrepreneur) T'was the morning of Christmas, when all through the house not one electronic was turned on, not even a mouse. Their cords were wrapped up in the corner with care, in hopes that I had strength to leave them there. My babies were nestled … Continue reading T’was the Morning of Christmas (As Retold by a Mom and Entrepreneur)
Today is my 30th birthday. To the vast majority of people, that milestone doesn’t change any aspect about your career. But for me it does. I started my public relations consulting business, Bennis Public Relations when I was 23 years old. In those first few months of stepping out on my own, I also started … Continue reading Entrepreneur at Age 30: Life’s About to Get Good
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
Last week, Bennis Inc's PR Assistant and Photographer, Danielle Gouger shared the 10 quotes that have helped shape her life. These words of wisdom inspired Bennis Inc's Owner, Stephanie Shirley to share her own list this week. Take a read and get inspired to make this your best week yet! 10 Quotes That Have Helped … Continue reading 10 Quotes That Have Helped Shape My Life: Part II
This week’s blog was written by Bennis Inc's PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise! 10 Quotes That Have Helped Shape My Life We have all stumbled upon a quote that seems to speak to our soul. It's an inspiring, emotional and enlightening moment when you … Continue reading 10 Quotes That Have Helped Shape My Life
On August 4, 2012, my definition of family changed. Newly married, my family became me, my husband and one particularly ornery cat. We worked to re-establish our daily routines as we learned each other’s habits and quirks. Our staggered steps turned into a beautiful dance and eventually I couldn’t remember what life was like before … Continue reading Parenthood: Adjusting to the Ever-Changing “New Normal”