What My Family Thinks I Do for a Living – Part II

If you've been following along, you may have caught my most recent blog where I asked my husband to answer a series of questions to help describe to the world what he thinks I do for a living. The public relations field can be a bit abstract, particularly as technology and now virtual communications have … Continue reading What My Family Thinks I Do for a Living – Part II

What My Family Thinks I Do for a Living – Part I

I met my now-husband in May 2011 just before I took my entrepreneurial leap the following July. For almost 10 years, he has been with me as my business has evolved, he’s shared in my successes, and has provided a sounding board for advice. I’ve written other blogs on how we function together as dual … Continue reading What My Family Thinks I Do for a Living – Part I

How to Align Growth Design with Your Marketing Strategy

Do you know what type of companies achieve the biggest success in the tech market? Companies that are good at two things: providing the best solutions for customers’ needs and growing fast. Have you already created an outstanding, innovative product? That’s great. Now you should take the next step and align growth design with your … Continue reading How to Align Growth Design with Your Marketing Strategy

Awesome Blogging Tips from Experts

For most people, starting a blog is the easy part. However, making your blog stand out from the rest is where the real challenge lies. The power and popularity of blogging are no longer up for debate. Nowadays, a staggering 91% of businesses are using content marketing. In today’s modern world, many people are making … Continue reading Awesome Blogging Tips from Experts

Effectively Working with the Government – My Rule Book

Let's talk government contracts. For most businesses who partner with Uncle Sam, it's a bit of a love-hate relationship. What's to love? The often very large price tag tied to them, the prominence of working with federal or state agencies that can really make your portfolio glow, and the connections you make that almost always … Continue reading Effectively Working with the Government – My Rule Book

How to Grow Business Partnerships

Growing business partnerships can be one of the fastest and most effective ways to grow your business, expand your network, and establish a good reputation. When I first started Bennis Public Relations back in 2011, I realized early on that though I was a sole-proprietor, I couldn't do this alone. I didn't desire to have … Continue reading How to Grow Business Partnerships

Regain Your Day by Eliminating These Biggest Wastes of Time

What would you do with more hours in your day? While actually creating more time isn’t possible, you can become more productive with the time you’ve been given and use it toward things that move the needle for you, whether personally or professionally. The “time hacks” I’m going to give you here aren’t the typical … Continue reading Regain Your Day by Eliminating These Biggest Wastes of Time

Virtual Communication Strategies to Overcome Various COVID Business Challenges

A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges

PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant … Continue reading PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. This year has started on all the wrong feet possible, to put it mildly, and businesses everywhere are starting to doubt the value of having 2020 … Continue reading 5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)