As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself, when it comes to growth, it can be hard to figure out the right way to scale your business. After all, many people would … Continue reading How to Scale Your Business as a Sole Proprietor
When it comes to the relationship between Public Relations and advertising and how each impacts your business, they offer two contrasting, yet complementary opportunities. And when opportunity knocks - especially at two different doors - you are best to open both. As a business owner you know that nothing should function within its own silo. … Continue reading How Public Relations Makes Advertising More Effective
Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Now entering my seventh year … Continue reading How to Create the Job You Want
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships
Conference calls sound like a great idea. For a lot of reasons, in-person meetings just don’t work. People’s schedules and locations can make it virtually impossible to get together face-to-face. However, conference calls are far from a perfect solution. Having participated in countless conference calls, I can confirm that just about everything that happens in … Continue reading 7 Tips for Productive Conference Calls
Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.