A Day in the Life of a Mompreneur

For many types of careers, you can quickly gather what a typical work routine might look like. While day to day tasks and interactions will continuously change, more traditional career paths have fairly predictable hours and work locations. Moreover they usually focus on serving one industry or a certain type of clientele. What I want … Continue reading A Day in the Life of a Mompreneur

The Best UX and SEO Practices for Your Multimedia Content

When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content

How to Get More Positive Customer Reviews on Social Media

We live in a day and age when most people turn to technology to answer just about any question they have. Siri, Google and Alexa are usually within arm’s or ear’s reach to answer everything from “What’s the weather in Seattle on Wednesday” to “When was George Washington’s birthday?” Not receiving immediate input on something … Continue reading How to Get More Positive Customer Reviews on Social Media

How to Use Data to Improve Your Public Relations and Marketing Strategy

We have more data available to us now than we ever had before. While this sounds like it should enable us to create stunningly sophisticated public relations and marketing campaigns that are fine tuned to attract our target audience, I have found that rarely is the case. Rather, I often meet clients when they are … Continue reading How to Use Data to Improve Your Public Relations and Marketing Strategy

7 Public Relations Tactics You Need to Implement in 2018

If you’re feeling overwhelmed by the thought of all the new strategies you think you need to implement into your business plan in 2018, I urge you to step back, take a breath and find a clear focus on what’s going to really make a difference in your business. You don’t have to do it … Continue reading 7 Public Relations Tactics You Need to Implement in 2018

How to Promote Your Business Using Public Relations

So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new location. You want to get credit for your good work, but you’re not sure how to get anyone to pay attention. What can you do? The good news is there … Continue reading How to Promote Your Business Using Public Relations

How to Be Your Own News Source (Guest Blog by Beth Ann Matkovich)

The following post comes to us from Beth Ann Matkovich, a marketing communications and writing professional from Camp Hill, PA. Please see her complete byline at the end of the article and learn how to connect with Beth Ann! Let’s face it, not every business or industry has a compelling story to tell. When markets … Continue reading How to Be Your Own News Source (Guest Blog by Beth Ann Matkovich)