PR Doesn’t Really Save Lives – Or Does It?

Next month it will be 10 years since I graduated from Penn State University and next July, the public relations business I started at just 23 years old will turn 9 years old. These facts alone astound me. I recently told my husband, "Time is all fun and games until after 30...then 'it' gets real." … Continue reading PR Doesn’t Really Save Lives – Or Does It?

4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Customer expectations are starting to hit all-time highs with as much as 76 percent of consumers  saying that it is easier than ever to take their business elsewhere. With those numbers bound to go up in the … Continue reading 4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

Scariest Public Relations Mistakes to Avoid

With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid

5 Tips To Make Your Home Office More Fun And More Productive (Contribution from Carmen Comsa)

This week's blog post comes to us from Carmen Comsa, an entrepreneur and content marketer for Massageaholic.com . Her ultimate mission is to bring massage therapy closer to those who want to build habits for well-being. Learn more about Carmen in her bio below. Stress has a huge impact on productivity and health. According to a research … Continue reading 5 Tips To Make Your Home Office More Fun And More Productive (Contribution from Carmen Comsa)

The Paramount Difference Between Simple and Easy

Think about how often we use the words simple and easy interchangeably in our daily language. Phrases like: "It shouldn't take you much time, it's a pretty simple task...." or "That outline will be easy to draw up." These sentences might seem common, even accurate, but are they? Well, it depends. The distinction between these two … Continue reading The Paramount Difference Between Simple and Easy

Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

Many entrepreneurs that are new to digital marketing operate with limited budgets. To save up, some will probably choose not to invest in website design and optimization right from the start. However, they’re forgetting that 93% of online experiences begin with search engines. Having a solid website and optimizing it properly is key to your online visibility … Continue reading Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

Tips for Protecting Yourself From Time Thieves

Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves