6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Being simply a "boss" is relatively straight forward. You sign paychecks, hire people, let them go, invest, take part in various operations to run your business, then go home and do it all again the next … Continue reading 6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the … Continue reading 4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)

The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)

If My Business was a Thanksgiving Table

It’s T-minus three days until Turkey Day! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a happy (and indulgence-filled) time of year. I thought in order to get us excited for this special day, I’d focus this Monday’s blog on something that combines both public relations and entrepreneurship with … Continue reading If My Business was a Thanksgiving Table

PR Doesn’t Really Save Lives – Or Does It?

Next month it will be 10 years since I graduated from Penn State University and next July, the public relations business I started at just 23 years old will turn 9 years old. These facts alone astound me. I recently told my husband, "Time is all fun and games until after 30...then 'it' gets real." … Continue reading PR Doesn’t Really Save Lives – Or Does It?

4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Customer expectations are starting to hit all-time highs with as much as 76 percent of consumers  saying that it is easier than ever to take their business elsewhere. With those numbers bound to go up in the … Continue reading 4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

5 Tips To Make Your Home Office More Fun And More Productive (Contribution from Carmen Comsa)

This week's blog post comes to us from Carmen Comsa, an entrepreneur and content marketer for Massageaholic.com . Her ultimate mission is to bring massage therapy closer to those who want to build habits for well-being. Learn more about Carmen in her bio below. Stress has a huge impact on productivity and health. According to a research … Continue reading 5 Tips To Make Your Home Office More Fun And More Productive (Contribution from Carmen Comsa)