How the Law of Diminishing Returns Applies to Entrepreneurial Success

When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success

Why do Small Businesses need to Offer Virtual Payment Options to Customers?  

Small business owners need to consider various payments method for their customers. Read the Blog to know why to offer virtual payment options to customers.

How to Plan a Virtual Press Event

If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event

Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The following post comes to us from Kat Buckley, digital communication and marketing professional with experience working with non-profits and start-ups. Keep reading to learn from Kat the tell-tale signs that budding entrepreneurs are ready to make the leap and turn their side hustle into a full-time career. Becoming your own boss is exhilarating and … Continue reading Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The 10-Year Itch of Entrepreneurship

This July marks 10 years since the birth of Bennis Public Relations, Inc. For a few years now I’ve been feeling called to again take a leap in scaling my business in new ways, but this year that feeling has turned into a vision fueled by a commitment to bring it to life. I'm grateful … Continue reading The 10-Year Itch of Entrepreneurship

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?

What My Family Thinks I Do for a Living – Part II

If you've been following along, you may have caught my most recent blog where I asked my husband to answer a series of questions to help describe to the world what he thinks I do for a living. The public relations field can be a bit abstract, particularly as technology and now virtual communications have … Continue reading What My Family Thinks I Do for a Living – Part II

What My Family Thinks I Do for a Living – Part I

I met my now-husband in May 2011 just before I took my entrepreneurial leap the following July. For almost 10 years, he has been with me as my business has evolved, he’s shared in my successes, and has provided a sounding board for advice. I’ve written other blogs on how we function together as dual … Continue reading What My Family Thinks I Do for a Living – Part I

How to Align Growth Design with Your Marketing Strategy

Do you know what type of companies achieve the biggest success in the tech market? Companies that are good at two things: providing the best solutions for customers’ needs and growing fast. Have you already created an outstanding, innovative product? That’s great. Now you should take the next step and align growth design with your … Continue reading How to Align Growth Design with Your Marketing Strategy

Ground Rules for Working from Home with a Spouse

If this subject matter doesn’t pertain to you, consider yourself among the few and the lucky. We love our spouses, obviously that’s among the main reasons why we are married to them after all. But if we’re being honest, none of us entered 2020 with the intent of working with them, side-by-side, for the foreseeable … Continue reading Ground Rules for Working from Home with a Spouse