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Top 10 Blog Posts on Life and Entrepreneurship in 2018

Top 10 Blog Posts on Life and Entrepreneurship in 2018

Happy New Year’s Eve! Whether your plans to ring in the New Year are big and fancy or small and casual, at midnight tonight our clocks will all tick forward to 2019.

While today is a day that we tend to start looking toward the future and planning for the New Year, there’s one more thing we need to do to close this chapter on 2018. Join me as I take one last look back at 2018 and the topics that hundreds of thousands of you have enjoyed over these past 52 weeks.

#10 – Five New Year’s Resolutions for Better Time Management

If you’re like most people, better time management is a New Year’s resolution you set for yourself just about every January. Start 2019 off right with a new plan for your time management strategy. With fresh ideas and a renewed commitment, you will set yourself up for more success and less stress both personally and professionally.

Read the original blog here.

#9 – How to Win Back a Client

Client relationships aren’t unlike any other relationship we have in our lives. Breakups are hard and sometimes you really want to win someone back, especially if they’ve been good to you. Check out this blog post for tips and best practices to win back a client, and grow your business.

Read the original blog here.

#8 – When Should You Outsource a Task?

There are several key indicators of a task that could and should be outsourced. Read this popular blog post to learn what they are and how to apply them to your own to-do list this New Year.

Read the original blog here.

#7 – Married to an Entrepreneur: 8 Tips to Survive and Thrive

Whether you’ve been married to an entrepreneur or business owner your whole marriage or this is something completely new for you, there are some tried and true secrets to success I’ve discovered from my own experience. Learn what they are in this blog post!

Read the original blog here.

#6 – 11 Tips to Become a Better Public Speaker

Public speaking is a gift, and it doesn’t come naturally to everyone. However, there are some exercises you can do to enhance the necessary skills to become an effective speaker. Even if you don’t foresee the need to speak to groups of hundreds of people in your near future, being a good speaker will help you with everything from small client meetings to convincing your kids to do their chores.

Read the original blog here.

#5 – Love or Hate Infographics, They Work! Here’s Why.

Do you have a love-hate relationship with infographics? I get it. Sometimes this buzzword makes my skin crawl, especially when clients think it’s the solution for just about every communication problem out there. But there is a time and place where infographics can be highly effective. Learn what that is in this popular blog post.

Read the original blog here.

#4 – 7 Tips for Productive Conference Calls

If conference calls often feel like a huge road block in your work day, you’re in good company. I’ve struggled with making conference calls more efficient, and dare I say enjoyable, for years. Here’s what I learned about improving the effectiveness of conference calls.

Read the original blog here.

#3 – 6 Ways to Grow Your Media Relationships

Forging meaningful relationships with key media contacts is helpful for any business owner and entrepreneur. It’s especially helpful for those of us who are in charge of advertising, marketing or public relations for a business. In this blog you’ll learn six ways you can grow your own media relationships in 2019.

Read the original blog here.

#2 – 5 Things Consultants and Freelancers Need to Stop Doing

We often read about what we should be doing, but this blog take the opposite approach of pointing out some really harmful habits of consultants and freelancers that need to stop in 2019. Learn what they are in this blog.

Read the original blog here.

#1 – How Public Relations Makes Advertising More Effective

And finally, at #1 is the most popular blog from 2018. This is something that many business owners and entrepreneurs don’t really take time to think about, but it’s so important for any business – especially if they want their advertising dollars to work harder for them. Start 2019 off right by learning how public relations makes paid advertising more effective.

Read the original blog here.

Which of these top 10 blog posts on life and entrepreneurship inspired you the most? What topics would you like to see me touch upon in 2019? Share your thoughts by leaving a comment below!

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Posted by on December 31, 2018 in Business, Business & Success, Life

 

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Twas the Day Before Christmas (The Business Owner’s Version)

twas the day before christmas

(As retold by a mom and entrepreneur)

Twas the day before Christmas, when all through the house
not a computer was running, not even a mouse.
Cords and chargers were stowed with care,
in hopes we had strength to leave them there.

One sleepy critter was nestled snug in her bed,
while visions of toy mice danced in her head.
For once taking a cue from my jolly, gray cat,
I settled my brain for a short winter’s nap.

Is it possible to tune out all of the clatter,
to focus on Christmas and what truly mattered?
No doubt it would feel different to completely unwind,
what’s the worst that could happen, we’d have a good time?

So from now until New Years, the blog posts can wait
there are loved ones to hug and cookies to bake.
This short disconnect will help creativity soar
and inspire me to write better than ever before!

Until then, don’t worry what to do with your time,
make your own holidays as relaxing as I’ve made mine.
Here’s my final wish before the exit I make,
“Happy Christmas to all, and to all a short break!”

 
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Posted by on December 24, 2018 in Business, Business & Success

 

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Stop Making Project Management Complicated

Stop Making Project Management Complicated

As a business owner, project management is right at the top of the list of core services I provide to my clients. I ensure the deadlines we set any myriad of communication projects, are met and that at any given moment, I know the status of the project and who holds the ball to move things forward.

This might seem like a complicated process. When you consider I handle 30-50 different projects for clients any given month, you might assume I have a long list of sophisticated (and expensive) project management tools at my disposal that help me keep my head on straight.

But you would be quite wrong.

I’m not living under a rock. I’m well aware that technology has provided us with some great tools, especially those that aim to streamline and simplify project management. In fact, I’ve tried out many of these tools before. However, time and time again I’ve been disappointment to find that although they boast some pretty “cool” features, cool didn’t equate to simplicity. Rather, I found myself losing efficiency (and patience) as I tried to learn the ins and outs of these tools – all in an effort to complete tasks that were pretty simple to complete without this technology in the first place.

Maybe you’re found some tools that have become absolute lifesavers to your work organization and efficiency. That’s great – keep using it! But in this article, I want to examine how sometimes we can fall victim to using new technology just for the sake of using new technology.

In which case I say, let’s stop and be smart for a second.

If a boss or a client is asking you to use a special platform or task management system that is, well…whack, don’t be afraid to push back. Take a closer look at my own experience with project management tools and why I continue to use some of the simplest (as well as most cost-effective) tools out there – and how they work just fine when it comes to keeping a bustling business functioning with ease.

What I Don’t Use

Tools that take up more of my time. The first time I test out a new project management tool, it has to feel intuitive to me. I’m a quick judge of character (or in this case quality). If it feels clunky and complicated, or causes redundancy in my process, there’s no way I will continue to use it long-term.

Tools that charge more than a reasonable fee. With so many low-cost and no-cost tools available, a project management tool must really offer some cool features I can’t find elsewhere, if they expect me to pay for them. Only in rare instances has this occurred, and usually only when I know the efficiency I’ll gain will offset this expense exponentially.

Tools that clients don’t want to use. If I expect clients to use a project management tool, it better feel effortless. In the past, I have worked with a few contractors who tried to impose their project management tool on me and my clients. The result? We wouldn’t use the tool and would just email them. I know…I’m part of the problem. But really, the tools were clunky and sending an email was SO much easier…for everyone. The solution was obvious.

Tools that take more effort to explain than use. The last thing I need to add to my inbox is an influx of emails from clients who can’t figure out how to use a tool or technology I’m asking them to use for a project. I’d rather just have them email me their question or piece of the work – it would be a lot more seamless that way. If a tool adds extra steps or induces more questions, I can certainly do without it.

Tools that could potentially backfire or cause more harm than good. Call me a skeptic, but I don’t blindly trust technology. You can ask nearly any business owner and they will have a horror story of how some type of technology they were using either broke, malfunctioned or exposed sensitive data to the world. For this reason alone, I like my simple tools that really can’t mess things up, even for clients who you might swear are trying very, very hard to do so. I like resilient technology, and yes, sometimes this equates to the more simple technology.

What I Do Use

  • Google Docs – For collaboration and sharing.
  • Google VoiceGoogle Voice – For free phone lines in different area codes, and customized voicemails all from one cell phone.
  • Gmail – For email that is clean, simple and intuitive.
  • Boomerang – For scheduling emails to go out at a later date, so I don’t have to remember everything.
  • Doodle – For scheduling a meeting with multiple people – and busy schedules.
  • Microsoft Sticky Notes – For easy and accessible list making that doesn’t require yet one more login, or internet access.
  • QuickBooks – For the sanity of my tax attorney. But really QB makes sure nothing falls through the cracks.
  • DropBox – For file keeping and sharing. I’ve been using it since day 1 of starting my business.
  • Hootsuite – For the most reasonably priced social media scheduling and monitoring platform that allows me to post on behalf of all my clients, even when I’m on vacation.
  • FreeConferenceCall.com – For a free, dedicated conference call line that makes me look like a boss….even when I’m calling in from my couch.

Yes…that’s really it. And I pay about $250 per year for everything.

The bottom line is that you need to find out what works for you. There’s no harm in exploring new technology and other options that might offer you something additional that you need beyond these free or low-cost resources. However, when it comes to the type of tools you use for project management, don’t be a sheep. Just because someone else suggested it or another company is using it, doesn’t mean it will be of equal help to you. Always do your own research and come to your own conclusion.

What type of tools have you found most useful for organization and project management? Are they fancy and sophisticated or simple and low-cost?

Share your thoughts by leaving a comment below!

 
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Posted by on December 10, 2018 in Business, Entrepreneurship, Life

 

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A No Is As Good As a Yes

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


No Word Showing Denial Panic And NegativityThink for a moment how many questions you ask in a single day. There are the simple questions like asking your child what they’d like for breakfast or asking your spouse what time they’ll be home from work. There are then the more complex questions like asking your boss to clarify your responsibilities on a project or asking a potential client if they’d like to move forward with your services. For simple questions, an answer is usually easy to obtain. But for the more complex and sometimes controversial questions, a quick and straightforward answer is harder to extract.

Anyone who has asked enough questions knows exactly what I’m talking about. So often we avoid providing someone with an answer because we think it will upset them or strain our relationship. The interesting reality is that the lack of an answer is more frustrating, and potentially more damaging, than providing a yes or no because it demonstrates a lack of respect for someone’s time.

In business, I often compare waiting for an answer to being in progress purgatory. It’s terrible to have your hands tied and be forced to bring work to a halt while you wait for a response from a client or co-worker. There are certainly instances where a delayed response is understandable. Life has been known to throw curve balls. But when an answer can be provided, it should be provided—as quickly and clearly as possible. Otherwise you may be costing someone else their time and energy as they wait for an answer and put effort into following-up.

I’m sure we can all bring a few examples to mind, maybe even one we’re dealing with right now. It’s that email that hasn’t been answered in over a week or that voice mail message that’s still waiting on a call back. It shows a lack of respect for someone else’s time when such questions or requests go unanswered and it can all be avoided with some simple communication. Immediate responses aren’t always possible or expected, but even when you can’t provide a response, you can provide the communication that you are seeking one. I know I always appreciate a message acknowledging my question and letting me know when to expect follow-up.

The bottom line is that you’re not doing anyone any favors by leaving them hanging. If the answer you have isn’t the one they’d prefer, you likely still have a good reason for choosing that answer. Explain this reasoning as simply as possible and give them the answer straight-up. Even if you can’t give someone the response they want, you can at least give them the ability to move forward and seek a different solution or opportunity. And at the end of the day, that’s a lot better than being stuck in progress purgatory!

Do you agree that a no is as good as a yes compared to not receiving an answer at all? What role in this scenario do you usually play—the one waiting for the response or the one evading the response? Share your insights and input by commenting below!

 
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Posted by on November 5, 2018 in Business & Success, Life

 

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Do I Need Advertising or Public Relations?

Do I Need Advertising or Public Relations

It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience.

In this blog, I break down some of the most common scenarios businesses face and whether ad or PR is the better strategy to address each. Let’s go!

I want immediate and guaranteed publicity for my business.

You want to start with advertisingWith advertising, you get what you pay for, rarely will it be more or less. The benefit of guaranteed media placement is that you can count on it showing up when and where you want it to. If your business needs this immediate boost in publicity and can’t risk anything less, advertising is the way to go – at least to start. Where PR can come in, is when you want to complement this with the power of organic media exposure that, when done right, can garner a whole lot of media attention for a fraction of the cost of paid placement.

I have a limited budget, but a great story to tell.

You want to start with public relations. If you have a naturally great story to tell, your business will do well with the boost of some public relations. PR thrives on taking a great story and bringing it to the forefront of media and before your target audience. With advertising, you have limited space to tell your full story, so it might not have the same impact if you try to fit it into a 15 second commercial spot or on a bill board. With PR, you gain the platform, like a featured segment on the morning news, or several paragraphs in print or online to really dig into the meat of things.

I can communicate my core message in less than 8 words.

You want to start with advertising. This is the reverse scenario of what we described above. Maybe your business is able to fully articulate its unique selling proposition in 8 words or less. In this case, you might better be suited for a strategy more focused on advertising. A short message can be easily communicated through digital ads, short commercials, sponsored social media posts and billboards. Once you determine this short message, you can advertise it consistently throughout these various facets to benefit from repetition.

I want to promote the charitable angle of my business.

You want to start with public relations. Even if your business is for-profit, you can still hitch your wagon to the promotional power of charitable giving. If your business or organization has a genuine charitable component (people can easily tell when you’re not being sincere!), this unlocks a lot of PR opportunities. Your story will more easily be picked up by local media and often TV stations or digital community calendars offer free promotion of such activities. Sure, you can also pay for this promotion, but why? When it’s charitable in nature, think PR first.

My business has some negativity publicity it needs to counteract. 

You want to start with public relationsIf you find yourself needing to counteract negative sentiment toward your business, this is a job for public relations. It’s important to add the “human” element to your business in such circumstances. For example, you may want to pitch your CEO for a media interview, host a press conference or issue a press release to address the issue. You can also implement some strategic activities to repair your brand, such as a free community event, open house or giveaway.

People are familiar with my brand, now I need to keep it top of mind.

You want to start with advertising. If you’re an established brand and your target audience is aware of who you are and what you do – congratulations! You’re ahead of most businesses out there. But seriously, this puts you in a prime position to benefit from paid advertising, because what you now need to focus on is maintaining this awareness and staying top of mind. Carefully placed digital, radio, television and/or outdoor advertisements with help you to continue to capitalize on what you’ve worked so hard to create.

What I hope is an obvious disclaimer is that every business and its particular situation is different. While I hope to provide some helpful, general advice and a starting point for your strategizing, it’s important to seek the help of experienced ad/PR professionals who know your market, understand your target audience and can help direct your messaging through the most effective channels.

Do you have another question related to how advertising and public relations are different, yet also work together? Join in the conversation by leaving a comment below.

 
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Posted by on October 29, 2018 in Business & Success, Life

 

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How to Scale Your Business as a Sole Proprietor

How to Scale Your Business as a Sole Proprietor

As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself,  when it comes to growth, it can be hard to figure out the right way to scale your business.

After all, many people would suggest the solution is simply taking on more employees or infrastructure. But that isn’t your only option to grow. Learn from my tips for growing a business without growing your overhead.

Know Your Target Market

As a business owner, we often look at our target market in the broadest possible sense. But when you feel like you’re just about at maximum capacity for workload, you need to get smarter about knowing who your true target market really is. Quite literally, you need to raise your standards. This means focusing on people or businesses who are most likely to engage with you at a higher level, sign you in to larger, longer contracts and allow you to become efficient in the work you do from them because it’s predictable or residual.

When marketing to new clients, or when prospective clients approach you, it’s important to walk away from something that isn’t a good fit and risks pulling your attention away from clients who are.

Keep Your Bandwidth Clear

I’ve written about bandwidth before and I’ll say it again here. The most common way I see people waste time, and as a result turn away new jobs, is because they allow tasks, that can and should be completely quickly, consume their whole day or week. Every day I outline the core tasks that “must” get accomplished that day in order for everything else to stay on track. Usually this is no more than two or three items – very doable. But I stick to it! I don’t let these tasks slide into the next day just because they technically can. I wrap them up and clear my bandwidth for the next day because, more often than not, a new project comes across my desk and I’m then ready to capitalize on the extra income.

Raise Your Rates

It can make business owners uncomfortable to be faced with the decision to raise rates in order to increase income. In fact, I see most business owners try to do anything else but raise their prices, even if it means using more of their time or decreasing their margins. That doesn’t really make sense!

As I’ve found out from experience, if your project workload is so full that you don’t think you can take on one more client, you need to raise your rates. Why? Because you’re priced almost too competitively if every business around town is knocking down your door. It means you’re a steal of a deal. In most cases this isn’t a bad thing, don’t get me wrong. But if you want to make more money without taking on more overhead or employees, you need to get comfortable with raising your rates to naturally eliminate your lower paying clientele.

If you’re honest with yourself, you know that these are the clients that eat up most of your time anyways. By raising your rates, you put yourself on a new playing field where you can charge more for your time and do more of the work you love for you the clients you’re passionate about serving.

Work Smarter

My final piece of advice, and it’s something you’ve likely heard before, is to work smarter, not harder. If you want to create more time in your day, you need to carefully examine your current processes and work style in order to identify the things that are sucking up time without producing results.

Maybe you’re putting way too much time into creating client proposals. Make this more efficient and streamlined! Maybe you’re giving away hours of your day at coffee meetings and networking events. Learn the art of saying no and focus on only the activities that stand to bring in direct income. When you make a conscious effort to clean up your business’s processes, you’ll be surprised by how hard you’ve been working, without really being smart about it.

Are you a sole proprietor or simply a business owner looking to maintain a lean operation? Share the ways you plan to strategically grow your business without taking on more employees or overhead!

 

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How to Stay Focused While Working from Home

How to Stay Focused While Working from Home

It’s becoming more and more common for people to work from home, either full-time or even just a few days per week. If your career allows you to work virtually, it’s likely you’ve found yourself trying to be productive at home only to be derailed by a myriad of different distractions.

For the last seven years, I’ve grown my public relations business while working exclusively from home. During different periods of time, that included juggling work with infant babies at home and trying to schedule conference calls around nap times. The good news is, I survived! And throughout my experience working from home, I’ve developed quite a few tips and tricks to that have helped me to stay focused and productive.

Here are my go-to tips for staying focused and making the most of your time when working from home. Take a look!

Make a Mental Commute

When you work from home you don’t have the benefit of a commute. Maybe you’ve never viewed a commute as a benefit, but think about it for a moment. Physically moving from one place to another gives you the mental separation of work and home. During your commute you can get yourself in a “work” mindset. When you work from home, however, you have to make a conscious effort to change from your “home” mindset to your work one.

One tip I highly recommend is having a dedicated office space that feels separate from the rest of your house. This allows you to “commute” to your office and on that commute you can clear your mental space and walk into your office ready to work.

Stick to a Routine

Sure, working from home gives you extreme flexibility in your schedule, but this can also be a trap. To be effective when working from home, it’s so important to stick to a routine. There will certainly be days where this routine will be disrupted, but for the most part you must establish a core routine and stick to whenever you can.

Pick a routine that fits your personality and workload. Are you more effective in the early morning or do you thrive in the afternoons? Unlike a traditional office environment with a strict 9-5 schedule, you get to set your own schedule. However, once you set one, let it give your day structure and stability.

Set Your Work Hours

Along with setting a routine, you also need to establish your work hours. When working from home, it’s easy for work and personal life to blend together. If you’re not careful, you’ll find that you’re never fully present in either space, because you can’t separate the two. By setting work hours, you’ll know that from 7am until 3pm (or whatever you choose) is the time to focus exclusively on work-related tasks. Outside of that time, you must train yourself to put work aside, stop checking emails and shift your focus to friends, family and yourself.

Resist Chores and Errands

During your set work hours, resist any and all temptations to dive into tasks that are not directly related to work. I’ll admit that when working from home, I’ll throw in a load of laundry, put away dishes and tidy up some rooms as I walk through. These are small and necessary tasks that shouldn’t divert you from more than a few minutes of work time. The tasks I’m addressing here are the ones that can sabotage your work productivity for hours. Tasks like sorting out your closet, reorganizing a room or running personal errands can steal hours away from your day and can reasonably wait until the evening or weekend.

Give Yourself Small Breaks

Although you want to squeeze the most you can out of every work day, you can only accomplish this by giving yourself small breaks. Why? Because no one can be productive 100% of the work day. We all need mental and physical breaks in order to return back to a task and be even more productive than we would be otherwise. Trust me on this one. Allow yourself short, timed breaks where you can get some fresh air, stretch your legs, get a snack or cup of coffee and then return to your desk ready to work again.

Close Up Shop!

Finally and most importantly, when you’re done for the day – be done! Don’t linger around refreshing your inbox and fishing around for people to ask you for something. Disconnect, go offline and enjoy your time off. After all, you’ve earned it! The best part of having a productive work day is that you can close up shop knowing the most important tasks are taken care of and everything else can wait until tomorrow.

Do you work from a home office? How do you stay focused throughout the day? Share your tips and best practices by leaving a comment below!

 

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