An Eye on the Crowd: Using Surveys to Build PR (Contribution from freelance writer Jenny Holt)

The following post comes to us from Jenny Holt, who transitioned from a corporate HR career into freelance writing. This article is based upon her experience using surveys to grow public relations efforts. An Eye on the Crowd: Using Surveys to Build PR In today’s world, publicity is everything. There is a fierce competition in … Continue reading An Eye on the Crowd: Using Surveys to Build PR (Contribution from freelance writer Jenny Holt)

7 Tips for Getting Quality Survey Responses

Surveying your customers or network is one of the most powerful ways to quickly collect feedback on a multitude of specific topics. If you want to know what’s working – or not working effectively for your business, you should consider sending out a survey. But simply compiling a few questions and blasting out an email … Continue reading 7 Tips for Getting Quality Survey Responses

The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals

The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is still king. A recent survey from Social Media Examiner shares some interesting (and unexpected) insights into how marketers value social media and content. What really caught my attention was that … Continue reading The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals