Essential Tips for Building a Strong Brand Identity

In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue.  Importance of brand identity Before we … Continue reading Essential Tips for Building a Strong Brand Identity

Sudden Drop in Traffic Getting You Down? Check Out These 8 Important Tips

You have probably experienced this before: You logged into Google Analytics for your usual reporting routine and saw an unexpected drop in your website’s organic traffic. While you might feel betrayed, since you have done everything, you can, there are ways to recover website traffic and get back on track. In this article, we are … Continue reading Sudden Drop in Traffic Getting You Down? Check Out These 8 Important Tips

The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes

Social media marketing has become an essential part of any successful digital marketing strategy. It's an effective way to promote your brand, engage with your audience, and drive traffic to your website.  Not understanding your audience  One common mistake that businesses make in social media marketing is not understanding their audience. It's essential to know … Continue reading The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes

Winning Your Digital Battle: Top 7 Digital Marketing Mistakes You Need to Avoid

This guest contribution comes from Flexisource. Flexisource IT provides a gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. In this fast-paced digital era, digital marketing is a vital aspect of business. It enables your brand to reach out, engage with your audience, and … Continue reading Winning Your Digital Battle: Top 7 Digital Marketing Mistakes You Need to Avoid

Building Customer Loyalty through Content Marketing (Guest Contribution from Niki Vriens)

By Niki Vriens, Guest Blogger, Freelance Creative Communications How consumers arrived at a preference for valuable content With a deluge of content crowding social feeds and inboxes, brands today are vigorously competing for customer attention–and what’s more–loyalty. It’s no easy feat. With so many new products and services coming to market each day, it becomes … Continue reading Building Customer Loyalty through Content Marketing (Guest Contribution from Niki Vriens)

9 Technical Issues that can Hurt Your Website

This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. There will be times that a technical issue on your website will crop up at any point in time. With that … Continue reading 9 Technical Issues that can Hurt Your Website

The Best Articles for Entrepreneurs from 2022

As we look to the start of a new year, we hold hopes and aspirations for what this next chapter will bring. But let’s not forget to pause and reflect on the wisdom and experience gained from this last year – and be sure to pack it with us on this next trip around the … Continue reading The Best Articles for Entrepreneurs from 2022

Mobile App Innovations Your Business Needs to Try

Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features. And if you don't provide these features, users will likely lose interest and not use your app. According to a study of the … Continue reading Mobile App Innovations Your Business Needs to Try

Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

TikTok is a social media app where you can make and post short videos. These videos can be of anything but are usually of people lip-syncing to songs or doing stunts. The app has been around for a few years, and it has since skyrocketed to extreme popularity. This is in part because celebrities have … Continue reading Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

The Keys to Effective Communication in a Global Team (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively communicate with your team, even when they seem "worlds" apart. The global pandemic might have forever altered the way we live and work. But it also woke many business … Continue reading The Keys to Effective Communication in a Global Team (Guest Contribution from Jennifer Hahn Masterson)