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More Than Words: How Visual Content Improves Your Blog

How Visual Content Improves Your BlogBlog posts are one of the most popular and powerful ways to engage your audiences through online content. However it’s not enough to set up a blog, sit back and wait for your audience to flock to you. In order to grow a community of loyal readers, your blog needs more than just quality content. It also needs visual elements to grab attention, reinforce your brand and increase SEO.

Now, the Bennis Inc blog has room for improvement in this area as well! As we strive to do a better job of incorporating more visual content into our weekly posts, we thought we’d share with you five reasons why we know this to be so important. Take a look!

 

Visual content…

Grabs attention, especially when shared on social media

If you want to draw more readers to your blog, it’s important to make your posts look good when shared on social media. Without visual content, people will see a blank square and a snippet of content that may not be enough to stop them from scrolling on by. Set yourself up for social sharing success by always including at least one image per blog that clearly represents the theme of your post, so that when people see it as a thumbnail they know right away they want to read more!

Emphasizes your main points

Visual content is a powerful opportunity to highlight and emphasize the main points of your blog. Much like how we use subheadings to make content easily digested, images and graphics next to each main point help guide readers through your content. Visual content also makes your main points easy to remember and reference again in the future.

Visual content helps shine a spotlight on the main points you want to reader to takeaway.

Visual content helps shine a spotlight on the main points you want to reader to takeaway.

Reflects the style of your brand

Your blog is a direct reflection of your brand and therefore should use the same quality of images you would feel comfortable publishing on your website or social media. Everything needs to work together to reinforce the same message. Use visual content on your blog to create continuity for visitors who are likely to jump from your blog to your website and vice versa.

Captioning the photo with keywords gives search engines another way to find you

Most people know, but forget to fully utilize the fact that the photos you post on your blog are indexed by search engines. This makes visual content yet one more way you can improve your SEO. Make sure every photo you post is named and captioned with your most relevant keywords. Captions are also important for engaging readers and connecting each image back to your content.

Glowing Illuminated Love light photo lamp

We “love” this photo because we took it ourselves! It’s clean, simple and modern, much like the Bennis Inc brand. Plus, it represents something we get to see in daily life.

Provides an opportunity to insert a personal touch (by using your own photos)

Finally, visual content is a great way to let your personality and brand shine through your words. It’s a smart idea to build up your own stock image gallery of photos that share your story. Then, you will always have these available to use on future blogs. By using your own photos, you don’t have to worry about running into licensing issues, plus you’ll further engage your audience with visuals that are far more unique and captivating than those generic stock images.

How do you incorporate visual elements on your blog or website to attract visitors to your content? Share your ideas by commenting below!

 
 

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5 Mistakes New Businesses Make on Instagram

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Instagram

Instagram is an important social media platform that some businesses mistakenly overlook. But the visual storytelling power of Instagram in today’s marketing world is undeniable! Once you create an Instagram account for your business, it is critical that you understand the platform’s basic etiquette to get the most out of the time you devote to building your brand through its use. Let’s take a look at five mistakes to avoid as a new business on Instagram.

Not establishing a unique hashtag and not using it consistently on all posts

First things first, when creating an Instagram account think about your brand and create a unique hashtag to represent you and your business.  After you have your business hashtag it is important to consistently use that tag when posting.  Don’t let one post go live without using your brands hashtag, as doing so is a missed opportunity to market your business.

Posting photos that lack quality or creativity
The last thing you want to do when posting to any social media site is to look unprofessional, so make sure the photos you choose to represent your brand are high quality and high resolution.  Equally as important as a photo’s quality is its creativity. Look for unique angels and interesting visuals that tell a story. This is your best bet that your followers, and potential customers, will stop scrolling long enough to learn more about your business. A good gallery of photos will also help to set you apart from your competitors and further enhance your brand value.

Not following other accounts related to your industry, product or service

Only posting to your account, aka the “hit and run” strategy, would be a vital mistake when using Instagram to grow your business. You need to also interact with other users and reciprocate some of the love! Search and follow other accounts that are related to your industry (it never hurts to keep your eyes on what competitors are doing) and accounts you simply find interesting. Surf relevant hashtags as a way to find people who are talking about topics related to your business. These other accounts will begin to build a network of followers in return and help you keep a pulse on emerging trends.

Ignoring comments and interactions you receive

As with any social media platform, it is important to stay up to date with your interactions on Instagram. Ignoring comments or not responding in timely manner will do nothing to help you build a following of happy customers. And for people just stumbling upon your account, a lack of feedback to your comments will make you appear inactive or disinterested. Commit to being just as present on Instagram as you are on Facebook, Twitter, etc. Check in at least daily, not only to post content but to respond to interactions as well.

Missing a call to action – how can people learn more or buy your product or service?

If you use Instagram merely to post pretty pictures, you’re missing the real value it can add to your business. Every marketing tactic needs to have a purpose and a call to action; Instagram is no exception. Utilize your profile to include a link to your website or blog. Better yet, make it a link to a specific landing page that will take a customer directly to your most popular products or services. Because links are not “live” in the comments section on Instagram, it’s a real missed opportunity to not include a link in your profile. Also, be consistent with the call to action in your posts. Tell people to click on the link in your profile to learn more or to buy. Every post should relate back to your business or brand in some way. This doesn’t mean every post needs to focus on a hard sell, but your followers should be able to get a sense of what you represent by looking at just a few of your most recent photos!

How have you broken into social media marketing on Instagram for your business or brand? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Linkedin

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Linkedin

Linkedin is a valuable, professional networking tool for building your personal brand, which is ultimately a reflection on your business. Because your profile represents you as a person, it’s all the more important to know what mistakes to avoid so that you don’t risk putting anything but your best face forward. Take a look at these five mistakes and learn how to avoid making them with your own profile on Linkedin!

Not reaching out and actively building your network

With any social networking site, actively reaching out to build connections with other people is an important part of successfully growing the value of your network. Don’t make the mistake of creating an account only to forget to reach out to contacts you know or have an interest in getting to know. Growing your network is as simple as this: send an invitation to connect with at least one new contact a day. Another great way to engage contacts and build your personal brand is to commit to participating in group discussions a couple times a week. Simply comment or ask a question, anything to start a conversation!

Reaching out TOO far and building your network with anyone and everyone
Now that we’ve talked about the value of building your network, it’s important to keep in mind that you can take this piece of advice too far. Trying to connect with everyone and anyone that Linkedin suggests will result in a ton of “false” connections that carry no value and merely clutter your contact list. Think about your goals and purpose for your personal brand. Aim to connect with contacts that you genuinely know or that align with the vision or your brand. When you go to search your contacts, you’ll have a meaningful list of professionals that can truly be of help to you.

Leaving outdated or incomplete content on your profile

In a world where change is constant, you want to remember to also regularly update your profile information to keep it accurate and relevant.  Whether your business moves to a new location or broadens its scope of service, it’s important to reflect these changes in your personal profile and on your business page on Linkedin.

Sharing your tweets or Facebook posts on Linkedin without formatting them specifically for this audience

Sharing the same content across all your social media accounts is problematic because each platform has its own features and limitations that call for a unique message. For example, Linkedin doesn’t limit you to 140 characters like Twitter, but it’s also not the best social media site for using hashtags. If you push your Twitter posts to Linkedin, it will be obvious you didn’t take the time to customize the content. Not only will this lose impact with your audience, it will also reflect that you’re not willing to put in the minimal extra time to customize your content in an effort to engage your contacts.

Not fully utilizing the power of long-form posts

The final, and possibly the biggest mistake people continue to make on Linkedin is not fully utilizing the power of long-form posts. You don’t have to have your own blog or be a skilled writer to publish meaningful content on Linkedin. In fact, this is a great way to get started! Rather than just sharing a link to your article or blog hosted on another website, you have the opportunity to increase the visibility of your content by publishing it directly to Linkedin. Your contacts can subscribe to your posts, comment on them and share with their network– all of which are powerful ways to increase your brand value, expertise and SEO.

What strategy have you used to build your Linkedin network and profile? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Twitter

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Twitter

5 Mistakes New Businesses Make on Twitter

No matter your business’s industry or specialty, a solid social media marketing strategy involving Twitter can produce positive and powerful outcomes. But in order to get the most out of using Twitter to build your brand, you need to know not only what to do, but also what not to do. Take a look at these 5 mistakes new businesses often make when using Twitter as part of their marketing strategy. 

Not sticking with one hashtag

Hashtags are one of the most powerful and efficient ways to share your information on Twitter; however, many businesses make the mistake of using multiple hashtags interchangeably instead of focusing their efforts on branding one.  Do your research! Choose a hashtag that isn’t already being used by another business and then use it consistently in your posts on social media and your marketing materials everywhere else. (Learn more about hashtag faux pas that should be avoided!)

Talking at their audience instead of listening and talking with them
When connecting with your audience through Twitter, you want to be sure your content comes across relatable and genuine. Don’t expect people to favorite, retweet or reply to a post if you don’t engage them. Remember the “What’s in it for me?” that people inherently want to find when reading content.  Post content that will spark a conversation rather than talking at them.  And when you do get a comment or share, be responsive! Aim to reply within the hour so that the conversation doesn’t go stale.

Letting their account sit stagnant

One of the biggest mistakes you can make on social media, especially with Twitter, is allowing your account to sit stagnant (i.e. going days or longer without posting fresh content). If you’re not interacting on a regular basis on Twitter, it sends the message that you’re not open for business or on top of your game. You wouldn’t open a new storefront and leave it sit vacant, right?  So when using your business Twitter account remember it’s a commitment to be present, reply, show interest, and interact!

Not formatting posts specifically for Twitter

What makes Twitter unique (and at times frustrating) is its limit of 140 characters per post. The intent is to encourage quick and concise sharing of information. For businesses using multiple social media platforms, this means you need to stop, think and format your posts specifically for Twitter as opposed to posting the same content you would on Facebook across every other social media site you use. Furthermore, you should be using hashtags and tagging fellow Twitter accounts, as appropriate, which is all the more reason to make your Twitter posts unique to this platform.

Being too “salesy” with Tweets

So often businesses think effective marketing is bombarding their audience with a hard sales pitch. While having a clear call to action is certainly a good thing, being too “salesy” will only turn off your customer base and cause your network to eventually tune you out completely. Instead, keep your brand top of mind and establish value by sharing helpful hints or information within your area of expertise. This will help you build both trust and a bigger following. The direct sales will result after you first put in the time to connect with your audience!

How have you navigated your small business strategy on Twitter? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Facebook

This week we begin a 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Facebook

5 Mistakes New Businesses Make on Facebook

Social media is a powerhouse of possibilities that offers businesses and brands unique and ever-changing ways to reach their target audience. It goes without saying that one of the most popular social media sites for businesses is Facebook. This platform is constantly updating its inner-workings to be more appealing, approachable and beneficial for businesses, but you still have to have a basic understanding of Facebook’s tools, and how they align with your marketing goals, to get the most out of your time and money.

As with any type of technology, there is a learning curve, especially for businesses who may not be “tech savvy.”  This is all the more reason to invest the time into learning the essential dos and don’ts businesses should follow when beginning to build a professional presence on Facebook. For example, when setting up your Facebook account, remember to make your page a business page and not a personal or group page.

And this just only scratches the surface. Here are 5 examples of mistakes you should avoid when using Facebook as a business marketing site!

Not staying consistent with the tone and style of your brand

When marketing your business, it is important to remember to stay consistent with the look and feel of your overall brand. This is especially true when creating the content you post on your Facebook business page – as this may be the first and only way new customers experience your brand.

The best way to ensure that you’re remaining consistent across all of your marketing efforts is to compare what you’re posting on social media with the look and feel of your website, email newsletters, print marketing materials as well as the personality, values, and mission you want your business to convey. Check for consistency just like you would proof read a letter before sending!

Getting way too long-winded with your content
We live in a society of content overload. That, combined with our tendency to merely skim content before moving on to the next thing is all the more reason to keep your Facebook posts short and sweet. Don’t confuse your Facebook business page with a blog, or worse, a novel. Give your audience the reader’s digest version and pique their interest to learn more.

Then, provide a call to action so they can indeed learn more! Don’t miss out on the opportunity to share a link back to your website or provide more information on how they can order a product. Your followers are flooded with endless content in their newsfeed. In order to grab their attention before they keep scrolling, you have to catch them with compelling, and easy to absorb content, otherwise they’re on to the next thing.

Not responding to comments or complaints

As true for any business, quality customer service should be your number one priority. Just as it is important to respond in a timely manner to phone or in-person complaints, you definitely want to frequently monitor the comments and messages that come in through your Facebook business page for issues that may arise. No matter how they choose to contact you, your customers deserve timely and truthful responses.

Furthermore, a complaint is not always a bad thing! When addressed properly, you have the opportunity to show your entire audience that you’re a caring and proactive company that puts its customers first. Also with using Facebook as a networking platform, you should be prepared to respond to all comments to your posts, including people who have questions or merely want to offer feedback, as these are just as important as complaints.

Posting only content without any images or visuals

A common mistake businesses make when marketing their brand on Facebook is posting only readable content. One of the best ways to grab attention quickly when people are scrolling through their feed is by adding visual content. Accompanying your text with relevant and catchy graphics is an easy and fool-proof way to engage your followers to actually pause and read your content.

Not fully filling out your “about” information on your business page

One of the most simple, yet easy to make mistakes when creating your Facebook business page is not being thorough when completing the “about” information section. It is crucial to be as detailed as possible in your explanation of your business for several reasons. First, your Facebook page may be many new customers first impression of your business. You should have all the essential information here to greet them, just as you would on your website. Additionally, the more content you provide, the better search results you’ll achieve. Don’t miss out on showing up in someone’s search when they’re potentially looking for a business that offers what you provide! The bottom line is that you want to make it easy for your followers to understand what your business offers and what your niche is.

How have you navigated your small business strategy on Facebook? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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The Struggle is Real: How to Overcome a Slow Wi-Fi Connection (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author’s bio below to learn more and connect or read more of her guest blog posts!

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The Struggle is Real: How to Overcome a Slow Wi-Fi Connection

How to Overcome a Slow Wi-Fi Connection

When you’re participating in a professional development webinar, Skyping with a client, or simply emailing journalists—a strong Internet connection is essential. Without it, you’re not getting the most from your Wi-Fi the way you should. Don’t let the slow Wi-Fi struggle get you down. Below are some tips to help you overcome slow Wi-Fi and get back to being on top of your work game.

Cut back on the number of devices using your network.
If you’re running nine devices on bandwidth designed for five, your Wi-Fi will be sluggish. Fortunately, you don’t have to guess at how many connected devices are too many. This tool tells you how much Internet speed you actually need, whether you’re video conferencing, streaming music, or just emailing clients.

There are too many networks in your area. 
There are a limited amount of radio waves that transmit wireless signals in any given area. If you live in a busy city or an apartment building, with hundreds of networks competing for space, your Wi-Fi will be slow. You may be able to reduce interference by changing your wireless channel.

Your router is in a bad place.
The further your connected device is from your router, the slower your connection. Move the router to a central location in your home or the spot where you most frequently need fast Wi-Fi, like a home office, to help improve your signal.

You’re running apps or programs that are bandwidth-hogs.
Some apps, like BitTorrent and Steam, use a lot of bandwidth, but you may forget they’re running. This will slow your connection. On the other hand, if you’re trying to simultaneously download massive amounts of information, upload photos, and watch a video, you’re overloading your bandwidth (and possibly your device’s memory). Stick to one bandwidth-heavy process at a time.

You expect too much from Wi-Fi.
Your Wi-Fi can only do so much, and that certainly isn’t as much as a hard-wired Ethernet connection. If you’re stuck with slow Wi-Fi and need to use the Internet, optimize your browser for a slower connection by viewing mobile or HTML versions of Web sites and disabling images. Take care of tasks that aren’t as bandwidth-intensive and save the massive downloads for a time when you have access to an Ethernet connection or faster Wi-Fi.

Maybe It’s Not Your Fault After All.
Slow Internet may have nothing to do with your routers position, the apps you’re running, or your high expectations for today’s technology. Sometimes your Internet Service Provider (ISP) is having trouble. These may stem from the central office, the connection going into your home, or the cables at the street. If that’s the case, give your ISP a call.

Once you establish what the problem is, whether on your own or by talking with your ISP, take action. The sooner you do, the sooner you’ll be back to work without fear of lagging Wi-Fi interrupting your progress.

Have you ever had the frustrating experience of working through a slow Wi-Fi connection? Share your tips for overcoming this challenge by commenting below!

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About the Author: Sarah Pike is a freelancer and teacher, with a slight productivity app obsession. When she’s not writing or teaching, she’s probably reading about career-pathing and wellness. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

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