The Most Common Social Media Personalities – And How to Communicate with Them

Having spent any amount of time on social media, you are sure to have encountered many different personalities. People who are fairly normal functioning members of society in real life can take on entirely new personalities from behind the “mask” of their profile identity. This often leads to them interacting with in a way they … Continue reading The Most Common Social Media Personalities – And How to Communicate with Them

How to Get Comfortable with Getting Personal on Social Media

If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are … Continue reading How to Get Comfortable with Getting Personal on Social Media

Twitter’s 6 Distinct Communication Networks and How to Utilize Them

Twitter is a vast ocean of information that is constantly being washed over with new content every second of the day. This fact alone can make Twitter feel like an overwhelming marketing tool or one that is simply impossible to keep up with. The fact is that you don’t have to keep up with it … Continue reading Twitter’s 6 Distinct Communication Networks and How to Utilize Them

The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals

The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is still king. A recent survey from Social Media Examiner shares some interesting (and unexpected) insights into how marketers value social media and content. What really caught my attention was that … Continue reading The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals

#YOUREDOINGITWRONG: 7 Common Hashtag Mistakes

It’s taken the social media world by storm and nearly every platform has found a way to make it relevant to the way people share and archive content. It’s the #hashtag. This crooked looking game of tic-tac-toe no longer means “number sign” in modern society. Rather, it’s better known as the powerful symbol that turns ordinary … Continue reading #YOUREDOINGITWRONG: 7 Common Hashtag Mistakes

Are You Making the Biggest Social Media Mistake?

These days, everyone is on social media. But really though. There are fan pages for cats, Twitter profiles for cartoons and Instagram accounts devoted solely to food. It’s no wonder every business wants to also have a presence on these platforms because it’s where they can reach their targeted audience with interactive content that sparks … Continue reading Are You Making the Biggest Social Media Mistake?

How to Cultivate Social Media Relationships (Outside of Social Media)

Social media has forever changed the way we connect and communicate with people all across the globe. I’m always amazed to see the many various states – and countries – in which my followers reside. There’s no question that social media has fostered relationships that simply wouldn’t exist without this technology. Although social media helps … Continue reading How to Cultivate Social Media Relationships (Outside of Social Media)

Appearance vs Experience: How social media has changed what we value

How often would you say you check your social media news feeds and see a picture of a friend on vacation, enjoying a fancy dinner, attending an expensive sporting event, meeting a celebrity or buying something big like a car or a house? I would venture to say this is likely an everyday occurrence. It’s … Continue reading Appearance vs Experience: How social media has changed what we value

The Growing Gap Between Technology and Wisdom

Technology is both a blessing and a burden. It allows us to access people and information all across the globe and has facilitated countless opportunities that would never exist without its advancements. But this doesn’t come without setbacks. Technology is moving at an increasingly rapid pace, a pace that society is struggling to match. A … Continue reading The Growing Gap Between Technology and Wisdom

Social Selling: Myth or Magic? (Guest Blog by Sam Bessant)

I'm thrilled to welcome back guest blogger Sam Bessant. Her first contribution to the Bennis Inc Blog, "Success Versus the Work-Life Balance" continues to receive top hits! Learn more about Sam in her bio following this post and be sure and visit her personal blog here. ------------------------------------------------------------------------------------------------ Social selling is a relatively new concept to … Continue reading Social Selling: Myth or Magic? (Guest Blog by Sam Bessant)