Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Effectively Working with the Government – My Rule Book

Let's talk government contracts. For most businesses who partner with Uncle Sam, it's a bit of a love-hate relationship. What's to love? The often very large price tag tied to them, the prominence of working with federal or state agencies that can really make your portfolio glow, and the connections you make that almost always … Continue reading Effectively Working with the Government – My Rule Book

Collaborating with other Consultants: How to Grow Your Business by Working Together

If you consider yourself a consultant, contractor, freelance, or anything similar, it’s so important to know that there is a ton of value in teaming up with other consultants – whether it be in different industries or the very same industry in which you work. Although this may seem simple and obvious on the surface, … Continue reading Collaborating with other Consultants: How to Grow Your Business by Working Together

How to Scale Your Business as a Sole Proprietor

As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself,  when it comes to growth, it can be hard to figure out the right way to scale your business. After all, many people would … Continue reading How to Scale Your Business as a Sole Proprietor

5 Things Consultants and Freelancers Need to Stop Doing

As a Public Relations consultant, I work with a lot of other consultants and freelancers. The majority of these interactions are fun, inspiring and seamless. However, over the last seven years I’ve run into some consultants and freelancers who do things a little differently. Don’t get me wrong; I love people who think outside the … Continue reading 5 Things Consultants and Freelancers Need to Stop Doing