How to Get People to Respond to Your Emails

“Circling back…” “Just checking in with a friendly reminder…” “In case this ended up in spam…” Sound familiar? We’ve all had to send these types of replies to messages that have gone unanswered. I’m not talking about mass sales emails with a “spray and pray” strategy, but rather those person-to-person, important messages where a reply … Continue reading How to Get People to Respond to Your Emails

Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. The average global cost of a data breach in the last five years has increased to$3.92 million, and the numbers keep climbing. It is important to … Continue reading Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

Virtual Communication Strategies to Overcome Various COVID Business Challenges

A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges