Comments You Never Want to Hear About Your Website and How to Avoid Them

You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you … Continue reading Comments You Never Want to Hear About Your Website and How to Avoid Them

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website

Best Customer Support Techniques to Improve User Journey

Customers are the lifeblood of any business. They are the ones who generate revenue by purchasing products and enhancing sales. So bringing the best customer support techniques to improve their journey is the responsibility of the businesses. But before we dive deeper into that, let's first understand what's meant by the 'User Journey.' The user … Continue reading Best Customer Support Techniques to Improve User Journey

Digital Marketing Strategies That Help Build a Stronger Online Presence

With the advent of digitalization and technology, everyone stays online. The internet is a massive part of anyone's life. They use it for education, health, or even doing chores. In fact, in the research conducted by Data Reportal in 2022, 63% of the world's total population, or more than 5 billion people, have an internet … Continue reading Digital Marketing Strategies That Help Build a Stronger Online Presence

Content Creation Isn’t Always Glamorous: 5 Things You Need to Know (Guest Contribution from Indiana Lee)

The following post comes to us from Indiana Lee, a writer, reader, and expert on business operations, leadership, marketing, and lifestyle. Keep reading to learn her personal perspective on content creation in today's changing world. There are over 50 million people who consider themselves to be content creators across the globe. Some are more successful … Continue reading Content Creation Isn’t Always Glamorous: 5 Things You Need to Know (Guest Contribution from Indiana Lee)

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

Five Effective Ways to Boost Your Website’s Domain Authority

Domain authority shows the standing of your website in the digital realm. Websites that have a higher domain authority rank high on the search engine. This position on SERPs increases organic traffic and conversion rates. Moz first brought this metric into existence. However, other software organizations followed suit by developing similar systems to rank websites … Continue reading Five Effective Ways to Boost Your Website’s Domain Authority

Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

Many entrepreneurs that are new to digital marketing operate with limited budgets. To save up, some will probably choose not to invest in website design and optimization right from the start. However, they’re forgetting that 93% of online experiences begin with search engines. Having a solid website and optimizing it properly is key to your online visibility … Continue reading Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

My Time Management Secrets for Balancing 25+ Client Accounts at Once

It might sound crazy - oh and believe me, some days,  it is - but I average 25+ active client accounts on any given month. If you throw in the various one-time projects and things that go beyond client retainers, then that number can grow to be much higher. Now for the kicker. I also … Continue reading My Time Management Secrets for Balancing 25+ Client Accounts at Once