How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The following post comes to us from Kat Buckley, digital communication and marketing professional with experience working with non-profits and start-ups. Keep reading to learn from Kat the tell-tale signs that budding entrepreneurs are ready to make the leap and turn their side hustle into a full-time career. Becoming your own boss is exhilarating and … Continue reading Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

How to Align Growth Design with Your Marketing Strategy

Do you know what type of companies achieve the biggest success in the tech market? Companies that are good at two things: providing the best solutions for customers’ needs and growing fast. Have you already created an outstanding, innovative product? That’s great. Now you should take the next step and align growth design with your … Continue reading How to Align Growth Design with Your Marketing Strategy

Awesome Blogging Tips from Experts

For most people, starting a blog is the easy part. However, making your blog stand out from the rest is where the real challenge lies. The power and popularity of blogging are no longer up for debate. Nowadays, a staggering 91% of businesses are using content marketing. In today’s modern world, many people are making … Continue reading Awesome Blogging Tips from Experts

4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Customer expectations are starting to hit all-time highs with as much as 76 percent of consumers  saying that it is easier than ever to take their business elsewhere. With those numbers bound to go up in the … Continue reading 4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

Scariest Public Relations Mistakes to Avoid

With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid

Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

The Most Common Grammar Mistakes and Idioms Corrected

Double spacing at the end of a sentence is obsolete. I know this will shock many people out there, but it’s a public service announcement that has clearly not been received by many. Why? Grammar changes more than we think, especially thanks to technology. It’s not something our forefathers signed into permanent agreement; it’s ever-evolving. … Continue reading The Most Common Grammar Mistakes and Idioms Corrected

Tips for Protecting Yourself From Time Thieves

Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves

Blogging Fatigue? How to Generate Fresh Topics that Will Inspire You to Write

Have you ever come to a day, maybe even a week or longer, when you felt like your brain was on screen saver mode and you couldn’t wake it up? For me, this most often happens as it relates to creative writing, which is unfortunate because this is at the core of what I do … Continue reading Blogging Fatigue? How to Generate Fresh Topics that Will Inspire You to Write