The start of the New Year is the perfect time to dive into that bucket list and try new things. Among them might be starting your own blog. Whether this has been a postponed goal or something you just thought of this year, I encourage you to give it a shot! For me personally, it has had some incredible benefits and I’m proud of my commitment to keeping up with it every Monday.
Is it scary putting your personal thoughts out there? Absolutely. Is there the fear of criticism or apathy? Of course. But these hang-ups pale in comparison to the satisfaction and pride I get from publishing something that’s been seen by nearly 70,000 people to date. And you can too! Here are 6 expert tips for creating a successful blog in 2015…and beyond!
- Allow time to define the direction of your blog. When I first started my blog, I remember feeling the need to immediately define the topics/theme/niche it would center on. Ultimately, I realized I couldn’t make this decision just yet. Instead of letting it be an excuse to not move forward, I simply started writing about what was relevant and on my mind. It didn’t take long before I found a natural rhythm with the different topics I enjoyed writing about most often. Had I forced myself into a pigeon hole on day 1, I would have denied myself the freedom to write about topics beyond simply business and public relations.
- Do it well or don’t do it at all.
Yes, getting started is one major obstacle to overcome, but keeping your blog consistently fueled with quality content is arguably even more important. Before you start your blog, think about whether you can reasonably commit to it and at what frequency. You certainly don’t need to blog daily or even weekly, but I would suggest supplying fresh content at least on a monthly basis. Why? Because there are far too many abandoned blogs out there and we don’t need any more. What we do need is committed bloggers to join us with making the blogosphere a better (and more interesting place). One of my favorite sayings is “Anything that’s worth doing is worth doing well.” Don’t bother investing any amount of time into something you can’t stick with.
- Don’t stop at hitting “publish.”
Okay, so you’ve vowed to publish a new post to your blog at least monthly. This takes time, energy and creativity – valuable resources that could certainly be applied elsewhere. Don’t sell yourself short by merely hitting the “publish” button and hoping that someone stumbles upon your content. Share your blog on social media like Facebook, Twitter and Linkedin (here’s a great guide). Reference it in relevant discussions and link back to past blogs in new posts. If you want to grow your readership, you have to actively pursue them and make your content easily accessible on a multitude of different platforms. If you don’t take advantage of these opportunities you will likely be frustrated with how long it takes to gain momentum which could discourage you from keeping up with your blog.
- Be an active member of the community.
Starting a blog comes with the responsibility of being an active member of the blogging community. No matter the blogging platform you use, it’s important to visit other users’ blogs, leave meaningful comments and respond to comments that people make on your posts. It’s what makes the blogosphere go ‘round! From the beginning of my own blog, I made the commitment to comment on 5 other blogs every weekday morning. It quickly became a part of my morning routine that continues to drive a good amount of traffic back to my blog, not to mention the friends and followers I have made as a result of this simple gesture.
- Regularly evaluate your blog’s mission.
Just as over time you may decide that your blog’s theme or niche has taken a different path than what you originally thought, you must also anticipate your blog’s mission changing with time. This is why it’s critical to regularly evaluate your blog’s mission and how it aligns with its topics, readership and your business or personal mission. Be flexible and willing to change should it make sense to alter your mission to make it more relevant to your audience and goals.
- Be genuine.
Finally and most importantly, make sure your blog remains true to who you are and what you’re passionate writing about. One sure way to make your blog feel like work is to stray from what represents you. Yes, you want to write to capture an audience, but your ideal audience will appreciate posts that are genuine and personal. Make sure your blog pleases you first…and everyone else second.
Do you have other questions about starting your blog or have your own secrets for success? Share your thoughts by commenting below!