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Quick Guide to Creating the Right Brand for Your Business (Guest Blog by Gemma Reeves)

The following post comes to us from Gemma Reeves, a freelance writer and entrepreneur. Learn more about Gemma in her bio at the end of the article. Be sure to learn more about her business here.


Quick Guide to Creating the Right Brand for Your Business

gemma guest blog

Any entrepreneur will tell you that establishing and growing your own business is by no means an “easy” career path. Once you have taken the initial steps to build a business model, tasks seem to rain down endlessly in front of you and you may neglect a few important things that greatly matter for your business, like branding.

Whether yours is a small or large business, serving local or international markets, branding is equally important. Creative and effective branding can give your business that edge against your competitors, which is of huge value especially when you are just getting started. Many business owners understand that branding is an essential part of their businesses, but can’t really put into words why.

Before the boom of digital advertising, businesses didn’t have to put as much effort into refining and reinventing their brand as much as they do now. Years ago, branding was simpler. Brands used names, slogans, logo designs, and other symbols that were a fairly obvious reflection of the products and services of the company. Today, these elements are still the basics of branding; however, brands as a whole have become far more sophisticated and less literal. They’re discrete, playful, creative and innovative.

What’s required now for a brand to stand out is it must tell a story, make people feel something and be remembered even when competing against the onslaught of advertisements we’re exposed to every day. In many different ways, a business’s brand drives lasting public perception that can lift you up or cause you to come crashing down.

Spectacular Marketing founder Mark McColluch states that, “You have a brand whether you like it or not. It’s best to embrace that and find the best way to connect your brand with your target audience.” The way your company answers phone calls, addresses customer concerns on social media, and supports the community are all a reflection of your brand.

Having a strong and effective brand is no mistake and its never by chance. Businesses who do this well have a strategy and a team dedicated to implementing this strategy, continuously refining it. More than simply “looking pretty,” the most effective brands achieve the following objectives:

  1. Clearly and consistently communicate the problem your business aims to solve
  2. Reinforce the values and credibility of your business
  3. Elicit the desired emotions from your target audience
  4. Move your target audience to take action (i.e. purchase your products or services)
  5. Make loyal customers
  6. Remain top of mind

Sounds great right? But how do you actually go about accomplishing this? The detailed blueprint to answer that question is far more than what we can summarize in this blog post; however we can offer you some initial and ongoing steps you should take to get started in the right direction. Take a look!

Develop Your Brand Strategy

A consistent and lasting brand is the result of strategy. This may take several months, and ongoing tweaking to reach its stride, but with time and effort you can build a solid branding strategy for your business.

Your strategy should include clear objectives and specific tactics to reach these objectives. It should also include the adjectives and emotions you want to evoke with your brand. How do you want to make your customers feel? What do you want to be known for? These keywords and phrases should drive the focus of your strategy and ultimately the design of your brand.

Research Your Competition

Branding is not just about your company. It’s extremely smart to also study your competitors’ branding strategy. How is the target audience responding to their brand? How does their branding compare to yours? How can you differentiate to stand out? These questions and more should be answered in your research. Most importantly, remember to do everything with integrity and authenticity. Getting dirty with your competitors will foremost reflect poorly on your business.

Be Consistent

Brand consistency is what results in your brand legacy. All too often businesses work to develop a consistent brand in one area of their outreach efforts, but fail to carry it over throughout every area. For example, the branding of your website should match your business cards, email signature, social media, email templates, marketing materials, etc.

Brands that remain consistent throughout time are more likely to gain a stable place in the market and more efficiently use their marketing resources. They don’t waste energy reinventing the wheel every time they roll out a new product or promotion, rather they know to always begin with their existing brand for design inspiration.

The Bottom Line

Anything worth doing is worth doing well. This absolutely applies to the branding of your business. Especially for new and growing businesses that face much competition, your brand can make you memorable, move people to take action and build a loyal customer base. Without a strong and consistent brand, your business will be washed away with each new wave of competition. The most effective way to prevent this from happening is to prioritize creating and implementing a branding strategy right from the start. In doing so, this early investment in your business will reap huge dividends months and years down the road!

Does your business prioritize its branding? Why or why not? Share your thoughts and expertise by commenting below!

gemma reevesGemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out her company here: FindMyWorkspace

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Posted by on April 23, 2018 in Business & Success, Life

 

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Married to an Entrepreneur: 8 Tips to Survive and Thrive

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I’m married to an entrepreneur. For many of you who can relate, you would understand how that alone can add a layer of complexity to balancing work and marriage. However, my husband can also say that he’s married to an entrepreneur. Yes, as fate would have it two entrepreneurial spirits found one another, amidst their own lives’ chaos and fell in love.

In fact, I met Scott just weeks before I took my entrepreneurial leap. He was only 5 years into running his own nonprofit organization, and knowing how risky and challenging this journey can be, still wholeheartedly welcomed me into the tumultuous seas of entrepreneurship. “Jump in! The water’s fine!”

Fortunately, taking that leap remains the most important moment in my career that has led me to now entering my seventh year as owner of Bennis Public Relations. In these seven years, I didn’t just grow my business, we also grew our family by two sweet (and very energetic) boys. Scott also ventured into two more businesses (as entrepreneurs tend to do), both startups requiring what feels like 300% of his time.

If you’re doing the math, between us that’s four businesses, two young children….and a partridge and a pear tree.

But in all seriousness, yes our schedules are sometimes crazy, yes we sometimes have challenging moments and overwhelming workloads, yes we sometimes wear many hats and have many masters to serve. But we’ve also established, and worked hard to achieve a pretty enjoyable life flow. I want to share with you how we (sometimes) do it all: grow businesses, chase after children, find time for date nights and get enough sleep to survive…sometimes.

For anyone else who can say “I’m married to an entrepreneur,” here’s my advice to you:

 1. Determine whose “day” it’s going to be. With two busy schedules, and when children are involved, you have to communicate important obligations (i.e. travel, work meetings, events) early and often. This helps to manage expectations and prevent any “Who’s going to watch the kids?” moments.

2. Never give unsolicited business advice. When I ask Scott about his day, he often shares the good, the bad and the ugly. It’s tempting to weigh in with advice on what he should do or could have done differently. While this can be appreciated at times, sometimes he or I just want to lament and have someone listen – not provide commentary. Our own ground rule is to never give unsolicited business advice. Often we solicit, but when we don’t, we try to respect this boundary.

3. Get on the same page about how you want to use your free time. It may be hard to believe, but we have many evenings or weekends where our schedules are completely open. I’ve found it so important to communicate how we each desire to use this time. Before doing so, I would often have a vastly different game plan for this time. Sometimes Scott would want to take a family day trip while I preferred to catch up on things around the house and relax. Sometimes I’d be ready to hang out while Scott needed to catch up on a quick work project. The result was frustration and disappointment. Usually over breakfast one of us brings up the question, “So what are your plans for tonight?” It’s made all the difference!

4. Don’t use each other as your sole sounding board. Similar to not giving unsolicited business advice, this tip falls more on the spouse who is the one actively seeking consultation. I’ve found that we are both able to get the support and encouragement we need when we don’t look solely to one another to provide this 100% of the time. This means seeking out friends and fellow business owners to also be a sounding board. After all, second (and third) opinions are a good thing.

5. Sacrifice for both your family and business. As a business owner, you have to make many sacrifices for your business – putting in long hours, investing your own funds and picking up the slack to name a few. What I have found to be so important is also sacrificing for your family. This might mean letting some work pile up over the weekend or silencing a phone call over dinner to maintain the peace and necessity of family time. Family (and especially spouses) can feel neglected when they see you sacrifice endlessly for your business, yet see you struggle to do the same for your family.

6. Frequently assess your “life” plan. Everyone has a bad day, stressful week or disappointing month. However, if you see this as a growing trend, it’s time to take action. I firmly believe that you need to assess your “life” plan every so often, just as you would a business plan. This is where you should also involve your spouse to gauge how they have been feeling lately about the balance between family and work.

7. If something’s not working, fix it. Once you’ve assessed your life plan and found major areas that need improvement – do something about it! Adjust schedules, reassign responsibilities, outsource work, ask for help and prioritize family time. I promise you, if you don’t do this, things will only get worse.

8. Make time to enjoy the fruits of your labor! Most importantly, learn how to enjoy what you’ve worked so hard to earn. Scott and I went far too long without taking a weekend getaway, much less a real vacation together. When we finally did, wow what an experience! For so long we were used to the daily hustle, pinching every penny and using every spare moment to grow our business. If we ever got to do something together, it was often work-related for one of us. A true, work-free vacation, at least annually, is something that has brought us so much closer together and also encourages us to keep up the grind!

Whether you are married to an entrepreneur, an entrepreneur yourself or both, there are some unique challenges we face when it comes to balancing work and family. What piece of advice did you find most helpful? Do you have different advice to share?

Join in the conversation by leaving a comment!

 
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Posted by on April 9, 2018 in Business & Success, Life

 

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The Best UX and SEO Practices for Your Multimedia Content

The Best UX and SEO Practices for Your Multimedia Content

When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion.

Remember, the goal of your website is to generate leads, engage those leads, turn them into customers and further the relationship by nurturing loyalty to your brand. Unfortunately, you won’t be able to achieve all those things if you haphazardly put together a website and fill it with random and inconsistent content.

The Quickest Way to Push Away Customers

If it’s not easy and intuitive to find and navigate your business’s website, you substantially diminish your ability elicit action. If a visitor experiences slow loading time or struggles to make heads or tails of your website’s confusing interface, you can bet that they’ll leave your site within seconds.

According to Forrester Research, a well-designed user interface can boost your site’s conversion rate by up to 200%. Additionally, only 25% of users venture into the 2nd page of search results. Thus, the importance of a smooth user experience and a fully optimized website is impossible to ignore.

When prospects come to your site, you have mere seconds to make a good impression. Those few seconds are integral to capturing your leads’ attention, communicating your story and moving them into your sales pipeline. Simply put, a stellar interface and an optimized website must be paired with an equally stellar content strategy.

First and foremost, be aware that there is a wide array of content, each serving a unique purpose, that should be carefully considered to be part of your content strategy. Aside from highly valuable blog articles, customer stories/testimonials and white papers, visual content, like infographics, is highly effectively at quickly communicating your message and reaching key demographics. Candidly, visual content is something I know I need to work to increase in my own content strategy!

The Power of Visual Content

It’s estimated that 81% of users only skim content, making how you organize and present this content increasingly important. Moreover, studies have found that posts with images increase engagement rates by a whopping 650% compared to text-only posts. It’s also worth noting that video content attracts 3x more engagement than text-only posts.

Whether it be blog articles, images, infographics, videos, tutorials and animations, white papers, or podcasts, every type of content you produce must be optimized for your users as well as search engines. It’s a delicate balance between the two, but the end result is a substantially higher reach for your content that maximizes your marketing/public relations dollars.

Appealing to Customers vs. Search Engines: A Delicate Balance

Admittedly, optimizing your web content can prove challenging and time consuming. It takes technical know-how and a ton of analytics to process and apply into practice. Often, this sort of time and technique is not something many business owners have to spare. For clients whose business requires a highly technical content strategy, I often recommend they enlist the help of a creative agency to tackle this workload with efficiency and expertise, leaving the business owner more time to do what they do best. In this relationship, I serve as the project manager and lead content developer, who focuses on producing relevant, high quality content, while the creative/SEO agency focuses on the optimizing the content for search engines.

As I mentioned above, it’s a delicate balance and I can’t stress that enough. Speaking from the public relations side, you can’t overly conform your content to “play” the SEO game otherwise you risk producing content that is loaded with keywords and awkward sentences to fit these keywords, but loses its “human” element. While this content engages search engines, it will not engage your customers!

I hope this brief intro into developing an effective digital content strategy for your business has sparked some new ideas, and possibly some critical questions for you to consider. If you find yourself hungry for more insight, I recommend taking a look at this infographic by Micro Creatives on the best user experience and SEO practices for your multimedia content. Not only is it filled with valuable, easy-to-consume information, it also demonstrates the effectiveness of incorporating visual content into your overall strategy!

The Best UX and SEO Practices for Your Multimedia Content.

What burning questions have I left unanswered (I anticipate many!)? Start a conversation by asking your top one or two below. If it’s outside my expertise, I’m happy to enlist my network of SEO experts to chime in!

 
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Posted by on March 26, 2018 in Business & Success, Life

 

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How to Win Back a Client

how to win back a client

Clients will come and go. If you are a contractor or consultant, you know that it’s a way of life. Often this will be an obvious and amicable parting once a client no longer needs your services. However there will also be times when a client leaves you, possibly for another consultant or because they believe they can handle the services in house. This kind of parting can leave you a little sad and sore, as it feels unexpected or unnecessary.

But I want to share some good news.

Throughout my career as a public relations consultant, I’ve had many clients, who once paused services or parted ways, return for a variety of reasons. These returns are a wonderful surprise and for a long time I chalked it up to luck. However, it’s much more than luck. It’s the way you run your business that keeps a former client’s coals burning, awaiting to reignite the fire upon their return.

Today I share with you some steps you can take to win back a former client. The most important idea to keep in mind is that winning back a client isn’t merely what you say when you re-pitch them your services, it’s everything you do in the interim of your relationship leading up to this reengagement. Take a look!

Part on Good Terms

This first step is critical. To the extent it is realistically possible, you should try to part with each client on good terms. Be understanding, offer them access to any materials or information that is rightfully theirs and help with the transition process to a new employee or consultant who will be taking over your work, if asked to do so. If this isn’t feasible or they choose to completely shut you out, it’s a good indication this isn’t a client you’ll want to work with again in the future anyways.

Leave the Door Open

Once you part on good terms, you should also make sure they know your door is always open to them. Weeks, months or years later they may have a question for you. Remain accessible and attentive to their needs (so long as it doesn’t require more than a few minutes of your time). This demonstrates, professionalism and class. Knowing your door is open makes it easier to return without feeling like you will shame them for it.

Touch Base in a Non-Salesy Way

There may come a time when an article or piece of information emerges that reminds you of that client. Use this as an opportunity to touch base with them by offering something other than a sales pitch. Believe me, this is exceptionally refreshing! For example, maybe you find an article that offers helpful advice to a problem they frequently encountered or maybe it’s a piece of news announcing a new trend in their industry. Share this with a thoughtful note. Wish them well and leave it at that. This is a seed that I have seen blossom into a new working relationship time and time again.

Check in On Their Progress

If you find yourself thinking about that client, check in on them to see if they are maintaining the progress you used to help with. Have they kept a consistent presence on social media? When is the last time they published a blog? If you’re still on their email list, what’s the last communication you received? If all of these efforts have gone radio silent, you have a solid reason to move onto what about I’m about to suggest next.

Remind Them How You Can Help

Call or email that client with a direct offer. This time it is essentially a sales pitch. Be sure to complement any efforts they are maintaining or improving. Then call attention to the items you noticed were lacking. Remind them that you used to help them maintain these critical efforts and that you’d welcome the opportunity to talk with them about assisting them in a similar way again. You just might hit them at a time where they feel like they can’t get their head above water and you will be a welcome source of help. What’s the worst they can say? No?

Offer Advice, No Strings Attached

If a past client should ever reach out to you asking for a simple piece of advice (i.e. it should only take a few minutes of your time to answer), be open to sharing your expertise a time or two. For the couple of minutes it takes you to answer their questions, you could open up the door to a renewed client in the future. It’s extremely smart from a business development standpoint! If you find they have A LOT of questions for you, offer a meeting. In person you can make a case for the benefit of your expertise and how an ongoing relationship would again benefit you both.

Be Responsive

Finally and most importantly, be respectful and responsive, even if this person is no longer an active client. Demonstrating these qualities, regardless of whether you are receiving a paycheck, speaks highly to your reputation. It will also remind the client of how nice it is to work with someone who is competent and responsive. Many times I have clients return because they realize that responsiveness is not a quality every consultant possesses. Many skills can be trained, responsiveness/reliability really isn’t one of them.

Have you ever won back a client? What steps did you take? Share your experience by leaving a comment below!

 

 
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Posted by on February 19, 2018 in Business & Success, Life

 

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5 Ways You Are Spreading Negativity Without Knowing It

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


5 Ways You Are Spreading Negativity Without Knowing It

Would you consider yourself to be a positive or negative person? Most of us would like to identify with being a friend or co-worker who brings positive energy to the world around us. The struggle is that so often we allow negativity to creep into our thoughts and actions and before we know it, we are spreading these thoughts without realizing we are doing so!

What are the common ways we spread negativity and what can we do to consciously stop this bad behavior? Here are five examples that should ring true to all of us in some capacity.

Using the phrase “no problem”

Think about how we answer a request, whether it be for work or when talking to a friend or family member. A common response we use is “no problem.” This is often meant in a pleasant and helpful way, so then why are we framing it in the negative? Saying “no problem” implies that whatever you did for that person could have been a problem, but that you were willing to sacrifice or overlook that.

This phrase has become so much a part of our culture that we don’t often realize when we’re saying it or how often. Yet, as soon as you start to look for it, it crops up everywhere! It spreads negativity discretely and indirectly by making someone feel like you’ve done them a favor or that they might owe you in the future. Rather, we need to shift to responding with positive phrases like “my pleasure” or “I’d be happy to.” This small change can have a profound impact on the way you communicate with others and how they perceive your motives to help.

Focusing on the negative percent

Another sneaky way we let negativity creep into our daily lives is how we interpret percentages. Even though a 20% chance of rain also means an 80% change of sun, the weatherperson is more likely to lead with the dismal statistic even though it’s the smaller one. In this scenario, we might be able to give them a pass for wanting to boost their ratings with interesting news, but it’s a common practice that is carried over into many other areas of life.

When we look at health statistics, we often focus on how many people are diagnosed, die or suffer as opposed to the positive percentage of how many people are healthy, alive and well. There’s a time and place for taking negative statistics into account, but so often we allow our focus on the negative to cause anxiety about something that is pretty unlikely to occur. The lesson here is to always consider both parts of a statistic. If there’s a 15% change your worst fear will come true, remember that this is also telling you there is an 85% chance you will be just fine.

Saying something is “not bad”

Has someone ever suggested something to you and you responded with “That’s not a bad idea!”? It’s pretty likely you’ve used this phrase at least once in the past month. If you really think about what you’re saying to the person, it’s quite a negative way to respond to their effort to be helpful. Saying “not bad” implies that you might have been expecting them to come up with a bad or disappointing idea, and are actually surprised they didn’t. Moreover, this phrase doesn’t give any credit to the idea being good.

Culturally, the phrase “not bad” is often used with some sarcasm. It’s pulling that person’s leg that you would have actually expected their idea, their cooking, their creative skills, etc. to be bad when in reality you had full faith in them. I’m all for sarcasm at the right place and the right time, but we have to be mindful about also spreading positive encouragement when it’s needed. In a work environment, it’s far better to respond with a more direct statement like “That’s a great idea!” or “Good thinking!” Don’t make people guess as to whether you’re being negative or just sarcastic. Say what you mean and mean what you say.

Using canned responses when someone asks how you are doing

Here’s another way you may be spreading negativity without knowing it. Think about how you respond when someone asks how you are doing. If it’s Monday, we’re likely to make a joke about getting back to the grind or feeling tired from the weekend. If it’s Friday we might say something along the lines of just getting through today and then maybe we’ll get a break on Saturday. We can find a reason to feel tired or overwhelmed any day of the week!

When someone asks how you are doing, it’s often a conversation starter. They don’t really want to hear about the moans and groans of your work week. Instead of spewing out negativity with your response (sarcastic or not), try and find just one positive thing to focus on and spread this positivity with the person who is asking. Keep it simple with something like “I’m having a really great day. How are you?” Or be specific while still keeping it short with “I enjoyed spending time with my family this weekend. Did you enjoy yours?” If you’re happy, share it! And if you’re having a bad day, sharing just one positive thing can actually help turn your day around.

Letting an issue leak into another part of your life

This final point can be the most toxic when it comes to spreading negativity. If you have an issue that you fail to compartmentalize, it’s going to leak into other areas of your life and it’s going to get messy! For example, if you got into an argument with a coworker right before heading home for the day, it’s easy to carry this burden with you throughout the evening and into the next day until it’s resolved. But in doing so, you’re bringing this stress and anxiety into your home and it will prevent you from fully engaging with your family during your off hours.

If you feel a weight on your shoulders, stop and address it. If it can’t be addressed right now (because you have to talk to someone at work or because it’s regarding an upcoming event) then you need to push it out of your mind, even temporarily, to continue living in the moment and enjoying the positivity that is around you right now. Don’t fall victim to spreading your own negativity to other parts of your life. Work on compartmentalizing these emotions and addressing them at the right moment.

Are you guilty of spreading negativity in any of these sneaky and unassuming ways? Share your thoughts by commenting below!

 
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Posted by on February 5, 2018 in Happiness, Life

 

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7 Public Relations Tactics You Need to Implement in 2018

7 Public Relations Tactics You Need to Implement in 2018If you’re feeling overwhelmed by the thought of all the new strategies you think you need to implement into your business plan in 2018, I urge you to step back, take a breath and find a clear focus on what’s going to really make a difference in your business.

You don’t have to do it all! In fact, you simply can’t. If you have a limited amount of time and resources to devote to your public relations strategy this year, you need to prioritize these seven tactics that will give you the biggest bang for your buck. Here’s what they are!

  1. Get serious about collecting customer contact information

All too often I meet with clients who are excited to finally implement an email marketing strategy to reach their customers. The glaring problem? They have failed to consistently collect this contact information over the years! Right now is absolutely the best time to develop your process for compiling customers’ names and emails. Even if you’re not quite ready to roll out regular emails to them, you will never regret having their contact information for future use!

  1. Position yourself as a thought-leader

Is one of your business goals for 2018 to rise above your competition as the go-to resource for information related to your industry? You know, do you want to be considered a “master of your craft?” If so, you need to have a strategy for positioning yourself as a thought-leader. You can achieve this through many different means, and in fact, it’s important that you approach it from all angles so that you’re reaching people in multiple ways.

Look to social media platforms like Linkedin where you can tailor your profile content and the articles you publish to achieving this goal. Speak like an expert! Regularly post content to your website and social media profiles that shares timely, insightful information on changes and trends taking place in your industry. Join group discussions where you can ask and answer questions. The more you put yourself out there and engage with other people, the more you will build a name for your personal and professional brand.

  1. Refresh your website content

Think of it like spring cleaning for your brand! If you haven’t reviewed and refreshed your website content in the last 12 months, it’s time to dust it off! Think of how you have grown since the time you wrote this content. You’ve likely gained new clients, added new services or hired new employees. Maybe you’ve restructured your business model entirely! All of these reasons, and many more, are why you need to refresh your website content in 2018. It doesn’t have to be a complete overhaul either. A few tweaks here and some updates there will quickly bring your content up to speed, increase your SEO and more accurately reflect the current state of your business.

  1. Have a strategy for self-promotion

To successfully use public relations strategies to benefit your business, you need to get comfortable with self-promotion. If you’re not promoting your accomplishments, successes and awards, I promise you that not one else will either. This year, commit to tastefully and tactfully enhancing your brand by calling attention to notable achievements. There are a variety of PR tactics to accomplish this, and it will mostly depend upon what you’re promoting and your target audience. You can send out press releases, host a press conference, make it part of your email newsletter, showcase it on your website, post it to social media and much more. What’s most important it that you keep an eye out for opportunities to promote yourself – and take them!

  1. Be prepared to handle a crisis

On any given day, you will see a new scandal or crisis come across the news cycle. Whether this has to do with the business as a whole, or one of the employees, not having a plan to respond to such a crisis can have devastating effects. This year, get serious about mapping out your crisis communication strategy, both internally and externally. It doesn’t have to be an extensive document, but it needs to answer key questions such as who will serve as the spokesperson, will you issue a press release, how will you communicate what’s going on internally, how will you communicate with the public that the problem is being appropriately handled. Anticipate the most common crises your particular business is at risk of experiencing and outline some key talking points in advance. You’ll be extremely grateful to have thought this through prior to a crisis occurring.

  1. Focus on the social media that matters

You can’t do it all and do it well. As the world of social media continues to expand at a rapid rate, you will need to get strategic about where you choose to devote your time. This year, narrow your focus to only the social media platforms that reach your target audience. Be realistic about the time you can devote to maintaining your social media presence. Do your research to understand the demographics each type of social media hits as well as the best practices for effectively engaging your audience. If it doesn’t align with your goals, don’t waste your time here!

  1. Get professional help

While the struggles and stresses of business ownership might make you feel like you need to see a therapist some days, this isn’t the kind of professional help I’m referring to here. Rather, this year I urge you to really assess the value of your time and how it is best spent. Hiring a professional PR consultant to help with strategy and implementation could be a very wise investment. Their years of experience and relationships in the PR field will yield far greater results than what you could achieve on your own. Moreover, your time is better spent focusing on business development and operations, so that when implemented, the PR tactics drive customers to a thriving business that is equipped to handle their requests.

Which of these seven public relations tactics do you plan to implement in your own business in 2018? Join in the conversation by leaving a comment below!

 
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Posted by on January 22, 2018 in Business & Success

 

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5 New Year’s Resolutions for Better Time Management

5 New Year_s Resolutions for Better Time Management

Some of my very first blog posts have focused on the topic of time management. I’m passionate about discovering new ways to efficiently use my time so that I can have the greatest impact on my clients while maintaining a healthy work-life balance. The reality is, it will always be a work in progress and sometimes I slide back into old habits that leave me feeling overwhelmed.

For 2018, I want to refresh my time management tools to make this year my most fulfilling one yet, both on the professional and personal sides of life. If you find that you’re already struggling to keep you head above water in these first few weeks of January, I urge you to join me in making five small, but impactful New Year’s resolutions. The common goal of these resolutions is to help you balance your life so you’re doing more of what you love, and being mentally present in the moment to fully enjoy it.

Take this resolution with me! In 2018, I will…

  1. Start my morning with a clear “inbox”

Several years ago (once my kids were finally on good sleep schedules), I began to wake up one hour earlier than the rest of my family. I used this time to wake up, drink a cup of coffee and clear out my inbox. By the time everyone else was waking up, I had handled many small tasks and outlined the tasks I needed to accomplish that day. I could then close my computer and enjoy those morning hours with my family.

By the time my husband and sons were off to their respective locations for the day, I could again open up shop and jump right into my core tasks. I found this single hour in the morning gave me so much more patience and peace of mind to be present with my family. While there may be some mornings I choose to hit snooze, I resolve this year to use this “power hour” at least 3 times per week, or as needed.

  1. Keep an organized to-do list for each day

I have always kept a rolling to-do list of every task on my plate at a given time. However, this year I resolve to take things up a notch and organize this a bit further. I find that by placing my to-do’s on a list on my computer, I no longer carry around the mental weight of trying to remember it all. I also love the satisfaction of deleting something from my to-do list.

This year, I plan to keep a daily to-do list where I can spread out and prioritize my work tasks over the course of the week. In doing so, I know that I merely need to accomplish what is on today’s to-do list to stay on track. One long list can be paralyzing to tackle. Rather, a list that breaks it down by day and order of importance is far more manageable.

  1. Manage other people’s expectations of my time

This is an important one! Typically I try and complete work tasks as quickly as I can for my clients, often giving them same-day service. While this has helped to build up a great book of business, adhering to this standard every single day is neither reasonable nor necessary. Rather, this year I resolve to manage people’s expectations of my time, both professionally and personally. I plan to assign a realistic deadline so everyone is on the same page and so that it works into my workflow without causing undue stress. I anticipate I will often deliver tasks in advance of the deadline, which is all the better for building a good reputation with clients! But having a deadline as my buffer will help me retrain myself that many tasks can wait while I prioritize other things in my day like relaxation and family.

  1. Block schedule my time

Another secret to getting the most out of the hours in my day is to use a block scheduling strategy. On days when I have one out-of-the-home meeting scheduled, I try to schedule a few others as well. There are a few reasons for doing this. First, I know I will already be out and about and professionally dressed (not always the case when working from home!). Second, having just one meeting during the day really breaks my concertation and work flow. If it’s going to get broken anyways, I may as well make it worth it by blocking most of that day out for other meetings.

On the flip side, days when I have no meetings or phone calls scheduled, I am very protective of this time and strategically plan nothing else on such a day. I know I can get into a deep concertation and plow through a lot of work tasks that would typically take me far more time if disrupted by anything else. I love these days just as much as I love my client meeting days. It’s all about balance – and something that I resolve to gain more of in the New Year.

  1. Decline or outsource tasks I don’t have the time or desire to take on

When you spend any part of your career as an entrepreneur, you quickly learn to say yes to any work that comes your way. However, once you’ve built a solid business, you need to remove yourself from the trap of trading your time for tasks that don’t pay your market rate or that you simply down enjoy. While I have gotten better each year, I want to make a conscious effort in 2018 to decline or outsource tasks I don’t have the time or desire to take on. This applies to work tasks as much as it applies to household tasks.

Consider what you time is worth. If you can work an extra hour or two and afford someone else to do something you don’t enjoy, like clean your home, it’s more than break even! Before you start turning down or having someone else take on work for you, get a good grip on your budget and understand your “hourly rate.” Then, gradually transition into letting other people help you get things done. After all, it’s an opportunity to someone else to make a living too!

Have you made a resolution for the New Year? Does it focus on time management or something else? Share what you hope to accomplish in 2018 by leaving a comment below!

 

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