6 Tips to Write Your Business’s Rebranding Plan (Guest Contribution from Jessica Fender)

The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. Every business needs to be growing and changing. This is because, over time, all kinds of factors will change around it. That includes the market, the …

Benefits of Workplace Automation in 2021 (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If you’ve ever uttered the words “Hey Google, can you set my timer for ten minutes?” you’ve already had the benefit of experiencing some level of …

What’s More Important: Your Story…Or How You Tell It?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! It’s the Public Relations version …

Most Read Blog Posts of 2020

Before we sign off on this year and look to a brighter and hopefully less dramatic new year, let's take a look back and revisit the most popular blog posts shared in 2020 on the Bennis Inc blog. Despite the trying times, many good things came out of this year, including new experiences that have …

How COVID Impacted My Business in 2020

2020 proved to be quite a disruptive year! During the onset of the pandemic, there were many unknowns. And many things still remain this way. The only real known was that big changes would take place as a result of COVID-19. As change tends to do, this caused a far-reaching ripple effect. I knew that …

8 Online Marketing Tips of Expert Marketers

We are continually witnessing the exponentially growing possibilities internet is offering to marketers. Therefore, it wouldn’t be wrong to state that online marketing has earned the rightfully deserved spotlight. With all the endless online pathways that business owners are now opting for, organizations have skyrocketed their revenues to extended limits. Leveraging on the latest online …

How Some of the Worst Jobs Have Made My Career Better

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has worked …

5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Background vector created by rawpixel.com - http://www.freepik.com Modern businesses need to have an online presence in order to thrive and grow, and that means publishing amazing …

What My Family Thinks I Do for a Living – Part II

If you've been following along, you may have caught my most recent blog where I asked my husband to answer a series of questions to help describe to the world what he thinks I do for a living. The public relations field can be a bit abstract, particularly as technology and now virtual communications have …

What My Family Thinks I Do for a Living – Part I

I met my now-husband in May 2011 just before I took my entrepreneurial leap the following July. For almost 10 years, he has been with me as my business has evolved, he’s shared in my successes, and has provided a sounding board for advice. I’ve written other blogs on how we function together as dual …