Life’s Meaning vs. Purpose: Giving Away Your Gift

Have you ever struggled with the question of whether what you're doing in life matters? Is how you're spending your hours moving you forward or making a difference? Have you ever felt the weight of worry or discontentment on your shoulders as you compare your accomplishments against others you see on social media or in … Continue reading Life’s Meaning vs. Purpose: Giving Away Your Gift

Habits For A Happier Life At Home

Building and maintaining good habits can provide our lives with a positive framework, but these habits don’t simply happen by chance. It’s pretty easy to fall into bad habits that impede life around the house. A happy routine can support a happy mood, so if we stick to positive routines around our homes, we stand … Continue reading Habits For A Happier Life At Home

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

Integrity: The Single Most Important Quality in Business & Life

When asked, "What is the most important quality you want to find in another person?" You may first consider the context. Is this someone you're doing business with, working for, married to, or following under their leadership? It would appear that depending upon your relationship with a person, your view of their most important quality … Continue reading Integrity: The Single Most Important Quality in Business & Life

Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. When you decide to become an entrepreneur or manage your own business, you know that you need to be visible on social media to have success. While the … Continue reading Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

How Busy People Do It All

The saying goes “If you need something done, ask a busy person.” I have found this so true time and time again. And guess what? I’m often that busy person who gets asked. From minimal requests of “Can you take care of this?” to “Do you want to be fully responsible for this intense volunteer … Continue reading How Busy People Do It All

How to Be Your Own Best Executive Assistant

For many small business owners and entrepreneurs, it's fun to romanticize the idea of having an executive assistant who makes your personal and professional life seamless, comfortable, and organized. You know, like what you see in Hollywood movies where the CEO has someone who brings their preferred morning beverage to the office without having to … Continue reading How to Be Your Own Best Executive Assistant

The 10-Year Itch of Entrepreneurship

This July marks 10 years since the birth of Bennis Public Relations, Inc. For a few years now I’ve been feeling called to again take a leap in scaling my business in new ways, but this year that feeling has turned into a vision fueled by a commitment to bring it to life. I'm grateful … Continue reading The 10-Year Itch of Entrepreneurship

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?