It’s something you’ve likely told yourself often, “It’s just a crazy day…week…month. Once I get through this burst of busyness, I’ll move slower, relax a little, take it easy.” Insert whatever are your most common words of choice, but you get what I mean. This belief is a common lie we tell ourselves because we … Continue reading Are You Missing Out on the Dream Life You Already Have?
For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention
Every day offers us countless ways to spend our time. From the moment we open our eyes in the morning, we are greeted with responsibilities, relationships, needs, and desires that all compete to be worthy of a fraction of the 24 hours we’re given to spend. We really should look at this as a bank … Continue reading Showing Up for What Matters: How to choose to be where it counts
Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship
The sky above the clouds in Philadelphia on December 12, 2014. The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to … Continue reading Life Lesson: Above the Clouds the Sun is Still Shining
Life presents us with a myriad of choices every day. This ranges from the minor and mundane (what will you eat for breakfast?) to ones that stand to significantly and permanently impact important aspects of life (how will you manage conflict in a relationship?). To carefully weigh every decision is not only exhausting but impossible. … Continue reading When to Make Waves vs. When to Go with the Flow
My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship
The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer’s best advice on how to rebrand. your business effectively. Whoever claims that rebranding a company is an easy process that doesn’t consume much time, either have never participated in rebranding or was … Continue reading Effective Strategies for a Sweet Business Rebranding Success (Guest Contribution from Jennifer Hahn Masterson)
The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?