5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If selling a product or service was as simple as meeting a need, businesses wouldn’t have to compete with better-designed websites, authentic brand identities, stronger SEO, … Continue reading 5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

Effectively Working with the Government – My Rule Book

Let's talk government contracts. For most businesses who partner with Uncle Sam, it's a bit of a love-hate relationship. What's to love? The often very large price tag tied to them, the prominence of working with federal or state agencies that can really make your portfolio glow, and the connections you make that almost always … Continue reading Effectively Working with the Government – My Rule Book

Ground Rules for Working from Home with a Spouse

If this subject matter doesn’t pertain to you, consider yourself among the few and the lucky. We love our spouses, obviously that’s among the main reasons why we are married to them after all. But if we’re being honest, none of us entered 2020 with the intent of working with them, side-by-side, for the foreseeable … Continue reading Ground Rules for Working from Home with a Spouse

The (Often) Thankless Job of Technology

When COVID-19 hit, it caused a major shift in just about every aspect of our lives. One critical area was our expectations of technology and how it should meet our every desire quickly, easily, flexibly, and consistently. Ha! Weren't we in for a reality check? Don't get me wrong, the technology that exists to serve … Continue reading The (Often) Thankless Job of Technology

Virtual Communication Strategies to Overcome Various COVID Business Challenges

A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges

A Pivotal Day for Female Entrepreneurs

If there is one day I will always remember, it’s May 11, 2013. On this day, the day right before Mother’s Day that year, my son Holden entered the world and filled my life with so much love as well as so many unknowns. I was less than two years into running my own Public … Continue reading A Pivotal Day for Female Entrepreneurs

Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. In a short span of time, social media has made huge waves in the field of marketing. Facebook, Instagram, … Continue reading Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

7 Signs Your Business is Running You

Maybe you align with the job description of “I run a business.” You don’t have to be an entrepreneur or even a business owner to make this statement. You simply need to be in a place of authority within your business or organization where, for the most part, you are calling the shots. However, the … Continue reading 7 Signs Your Business is Running You

Struggling to Keep Up With Your Blog?

For anyone who has the goal of blogging regularly, you know it can be a real challenge to keep up with the demand for new content. Whether your blog is for professional or personal use, so many other obligations in life can pull you away from spending time with your thoughts. For me at least, … Continue reading Struggling to Keep Up With Your Blog?

Collaborating with other Consultants: How to Grow Your Business by Working Together

If you consider yourself a consultant, contractor, freelance, or anything similar, it’s so important to know that there is a ton of value in teaming up with other consultants – whether it be in different industries or the very same industry in which you work. Although this may seem simple and obvious on the surface, … Continue reading Collaborating with other Consultants: How to Grow Your Business by Working Together